Another key consideration is that social platforms have become search engines within themselves. Just look at Twitter, for example - you can use it to see what the biggest trending news of the day are and you can easily search for great content. You can search based on your location, in different languages and if you click on advanced search, there are even more options:
Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page.[2] Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent [3]
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Brankica, Gooooood...ness! Where to start giving you props on this VERY well developed post. Absolutely brilliant. You have covered so much, so many areas and done it extremely well. Two items that grabbed me the most, as I have commented time and again about where I got my blogging start, and that is through freelance writing. So, I have always limited myself by using this form of media. Video / photo journalism are brilliant forms of communication, but I've always said, "Ah, that's for someone else..." And I noticed that you lightly touched on e-zines (article submissions). These will become viable again as they make adjustments. Anyway, I could go on forever. Again, you have done a fantastic job with this post. All the best, Bryan
Hey Kim, thanks for thinking about the trees, lol. OK, let me think. First, yes it depends on the niche a lot. But I do need to say that it can also depend a lot on the creativity of a blogger. If you know Kiesha from We Blog Better, she is a really creative blogger. She once wrote a post called "What can bag ladies teach us about blogging". And of course, attached a photo of a bag lady. If it was a Flickr photo, you would go back and tell the author you used a photo on your post and tell him the post name. Everyone would be curious to see what the heck is all that about. I wrote about this Flickr tactics on Traffic Generation Cafe. Anyway, why am I mentioning Flickr? Because it would seem that it is the best place to get traffic if you have a photography blog, right? But in Kiesha's example, all you need is some creativity and it can work for every niche. I for example, am hardly using Quora. Everyone else is (well most of everyone, lol). But I am old school and use Yahoo Answers, that almost no one is using. So my results are great with YA. Answer sites require some time, but not more than commenting does and certainly less than guest posting does. And it is fresh traffic, not just bloggers that you connected with. But out of these all, I would focus on the first group, video/audio traffic sources, just because they are kinda up and coming compared to some others. If I can answer additional questions, feel free to add some, not sure if I answered what you needed me to :) Thanks so much for sharing this with your readers, I really appreciate it.

Though a long break is never suggested, there are times that money can be shifted and put towards other resources for a short time. A good example would be an online retailer. In the couple of weeks leading up to the Christmas holidays, you are unlikely to get more organic placement than you already have. Besides, the window of opportunity for shipping gifts to arrive before Christmas is ending, and you are heading into a slow season.

The moral of this story is that everything is contextual. And this applies to everyday happenings and to your online marketing, traffic sources, and conversion rates as well. It happens that what looks like an opportunity to be actually a setback and vice-versa. We all make changes within our sites with the purpose of having tons of traffic. We are in a continuous race for inbound links, domain authority, technical SEO, diagnosing traffic drops, search volume, keyword research and we forget to take a few steps back and see how all of these influence our overall site’s performance. We’ve documented the ranking drop issue in an earlier post as well and you can take a look at it as well to better understand this phenomenon.


Though a long break is never suggested, there are times that money can be shifted and put towards other resources for a short time. A good example would be an online retailer. In the couple of weeks leading up to the Christmas holidays, you are unlikely to get more organic placement than you already have. Besides, the window of opportunity for shipping gifts to arrive before Christmas is ending, and you are heading into a slow season.
Traffic coming from SEO (Search Engine Optimization) is free, while traffic generated from PPC (Pay Per Click) ads is not free. PPC ads are displayed above organic search results or on the sidebar of search engine pages for search queries related to their topic. Landing page keywords, ad keywords, CPC (cost per click) bids, and targeting all influence how those ads are “served” or displayed on the page.

Hey Julia, thanks so much for the comment. I just saw the idea you were talking about, that is awesome. I think you are right cause although it seems a bit inconvenient, I personally wrote down a few URL like that in my cell phone or notebook to check it out when I am back at the computer. Wow, this is something I need to think about. Also, how about those big billboards?
As I mentioned earlier, one of the biggest downsides to SEO is that Google is constantly making changes to their algorithm; they come out of nowhere, and they can drop your domain authority by 5, 10, even 15 points and it almost feels like you need to start optimizing all over again. It's frustrating, it's hard work and the results aren't always visible - but if you can get SEO right, it can truly be an amazing source of traffic.
Input your post’s url into SEMrush to discover the keywords that it’s already ranking for. Are you ranking just off the first page of the SERPs for any specific keywords that have a high search volume? Take a look at keywords which are ranking in positions 2-10 and try optimizing for these first — moving from third to first position for a term with high search volume can drastically increase organic traffic. Plus, it’s easier to bump a page up the SERPs when it’s already ranking for that keyword.
Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of origin is considered the referrer. These sites can be search engines, social media, blogs, or other websites that have links to other websites. Direct traffic categorizes visits that do not come from a referring URL.
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