Armed with this information, ecommerce marketers can learn why some sources might be underperforming or focus efforts on sources that drive better quality traffic. In some cases, this might mean relying less on search engines and more on social media or brand awareness. Other times the opposite could be the best course of action. Either way, the Traffic Sources section in Google Analytics can help.
If you want to know how engaging your content is, you might look at bounce rates, average time on page and the number of pages visited per session to get an idea – and Google can do precisely the same. If a user clicks through to your site, quickly returns to the results page and clicks on another listing (called “pogo-sticking”), it suggests you haven’t provided what this person is looking for.
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
Like I said at the beginning, building organic traffic is hard. Anything that promises a shortcut to an avalanche of traffic will more than likely lead to a penalty down the road. Embrace the daily grind of creating great content that helps users and provides a solution to what they’re looking for. In the end that will drive more organic traffic than any shortcut ever will.
For the short-term, PPC is generally your best bet. The minute your ad runs, it delivers results. But when the budget stops, so do the benefits. Because SEO relies on your website’s content, linking structure, and meta data, developing a thorough strategy that delivers real results takes more time than setting up a PPC campaign. However, SEO’s results may be more valuable to you and your organization in the long run.
Clean, fast code is important and you need to be aware of this if you’re using WordPress themes or other CMS platforms that typically come with a lot of bloated code. Despite its chunky build, one of the key benefits of using WordPress is its structure of templates that allow you to create new pages at the push of a button and create content in a visual interface, rather than code everything yourself.
If you’re building your website from scratch, create your own templates for new pages and important elements so you don’t have to keep typing out the same code. Also make sure you’re familiar with dynamic web pages so you can edit elements like your website’s header in one place instead of having to make the same changes manually across every page.
BrightEdge research supports that a blended approach is best for delivering high performing content. Not only will combining organic and paid search increase website traffic, but it will offer a bigger return on the investment. Take Retail, Technology and Hospitality industries, for example — organic and paid search combined make up more than two-thirds of their total revenue.
Fantastic post Tom! There's a lot of confusion on direct traffic to begin with. These are even more finer nuances that you have explained. I have a client whose top source of traffic is direct, and part of it is maybe due to the fact that they don't do any promotion, and it's mostly shared around internally within their team. But I just noticed that their URL is http and not https so this might be something for me to take back to the team. Thanks!
Hi , the post is really nice , and it made me think if our current strategy is ok or not , 2 things are important " High quality content strategy " and " Good quality Links " now joining those correctly can pose some real challenges , say if we have n no of content writers who are writing for couple of websites, to be generic let’s consider , 1 writer @ 1 website . We have to write make a content strategy for in-house blog of the website to drive authentic traffic on it and a separate content strategy for grabbing links from some authentic High PR website i.e. CS should be 2 ways , In-house / Outhouse .
Hey Don, that is a great question and I will give you the overview. Now I have been trying these out for almost two years, for example Yahoo Answers was one of the first ones I tried and brought great results then. So first you need to decide which ones will you try and then track the results. I use Google Analytics to track the incoming traffic. So if I am focusing for example on blog commenting, I will note where I commented, how many times, etc and then see if those comments brought me any traffic. It depends a lot on the type of comment I make, the title of my ComLuv post, but you can still get some overview of how that traffic source is working for you. There are of course sources I discover "by chance". For example, in the last month Paper.li brought me 24 visitors, that spent more than 2 minutes on average on my blog. That is more than some blogs I comment on regularly bring me. So in this case, I will try to promote the paper.li a bit better and make it work for me. I will unfollow some people on Twitter that are not tweeting anything good so my paper.li chooses better posts hence better tweeps and get me exposed to them. A lot of them will RT my paper.li daily, so there is more potential of my content being shared. In case of the blog I mentioned, since none of the posts are becoming viral, the blogger is average, it is obviously not bringing me any traffic, I will start commenting less and work more on those that bring me more traffic. Now this is all great, except I get emotionally attached to blogs I read so I don't look at numbers like that :) But that is how you should track results. The main thing after reading this post is to choose up to 5 of these sources you feel comfortable with, work on them and track results. Keep those that work for you and ditch those that don't. It is a lot dependent on the niche you are in, too. I always try one source for up to a month, if there are no results in a month, I stop working on it and move to another one. If I didn't answer all you wanted to know, just ask additional questions, I am more than glad to help :)
There are two ways to hook up interviews. The first is the manual option. Identify sites and specific people you want to interview, or who you would like to interview you, and approach them about it. Send them a message asking if they would be willing to interview you, or saying that you’re available if they would like to interview you about something specific related to your industry. In the second case, generally try to have a specific subject they’ve talked about recently, a press release of your own that might intrigue them, or a case study with data they might want to use. Something to sweeten the pot, basically.