Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.
By far the best rank tracking software on the market. We’ve tested a variety of different rank tracking softwares and AccuRanker is by far the most precise on the market. As a tool AccuRanker is very intuitive to use and the support is just great. We appreciate the speed and the possibilities regarding filters, tagging and especially the instant refresh function. These features and a bunch others is something we use a lot and I myself has been satisfied using it since 2016.
So much traffic sources here, that I have not even come across. While there are the "most popular" ones, half of the sites you mentioned here are relatively new to me, so they all will be worth checking out. You are right about "forums" though, and although I am basically stuck with two (warrior and another that is unrelated), it does provide you some traffic provided as always, that you provide good feedback, help people, engage effectively with the community and of course, having a good and well structured signature :) Finally published :) Hopefully on your way to 300+ RTs, LOL
One of the reasons for a traffic drop can also be due to your site losing links. You may be seeing a direct loss of that referral traffic, but there could also be indirect effects. When your site loses inbound links, it tells Google that your site isn't as authoritative anymore, which leads to lower search rankings that in turn lead to traffic drops (because fewer people are finding your site if it's not ranked as highly and more).
The following example shows a Client who receives 55% of their website traffic from Organic Search – typically this is a strong performance, but again this will vary greatly based on paid search. More important than the % is the number of sessions itself – this tells us how many visits (note: not unique visitors) we received through this channel. In this example, we have 7486 visits in 1 month that all came from organic searches.
Clean, fast code is important and you need to be aware of this if you’re using WordPress themes or other CMS platforms that typically come with a lot of bloated code. Despite its chunky build, one of the key benefits of using WordPress is its structure of templates that allow you to create new pages at the push of a button and create content in a visual interface, rather than code everything yourself.
Direct traffic. Direct traffic represents those visitors that arrive directly and immediate on your site by: (1) typing your URL into the browser’s address bar; (2) clicking on a bookmark; or (3) clicking on a link in an email, SMS, or chat message. Direct traffic is a strong indicator of your brand strength and your success in email or text message marketing. Direct traffic can also be an indicator of offline marketing success. We offer our views on the benefits of direct traffic at “Direct Traffic is Better than Google Traffic.”
Looking back at our lab site, we can see that Organic Search is doing well for us. However, if we put a little effort into social media, we’d probably see growth in that sector — and a bigger pie. We’ve got some strong referrals (and high quality links that improve our search presence), but if we put some work into building more of those links, we’d probably see more referral traffic and, again, a bigger pie. Should we add paid search? For this site, no. It’s part of our community service and has little revenue potential, so we wouldn’t see much ROI from ads.
Wonderful little article, lovely detailing and the possible sources of direct traffic which could lead to various positives and negatives to your overall SEO strategies. Direct traffic could be the prime conversion getter for your eCommerce website or could be a flaw in your website as a whole which looks like direct traffic has a correlation with organic traffic as well. As organic traffic increases, your overall direct traffic increases along with it. Does some type of bot activities lead to direct traffic as well?s
Hey Kim, thanks for thinking about the trees, lol. OK, let me think. First, yes it depends on the niche a lot. But I do need to say that it can also depend a lot on the creativity of a blogger. If you know Kiesha from We Blog Better, she is a really creative blogger. She once wrote a post called "What can bag ladies teach us about blogging". And of course, attached a photo of a bag lady. If it was a Flickr photo, you would go back and tell the author you used a photo on your post and tell him the post name. Everyone would be curious to see what the heck is all that about. I wrote about this Flickr tactics on Traffic Generation Cafe. Anyway, why am I mentioning Flickr? Because it would seem that it is the best place to get traffic if you have a photography blog, right? But in Kiesha's example, all you need is some creativity and it can work for every niche. I for example, am hardly using Quora. Everyone else is (well most of everyone, lol). But I am old school and use Yahoo Answers, that almost no one is using. So my results are great with YA. Answer sites require some time, but not more than commenting does and certainly less than guest posting does. And it is fresh traffic, not just bloggers that you connected with. But out of these all, I would focus on the first group, video/audio traffic sources, just because they are kinda up and coming compared to some others. If I can answer additional questions, feel free to add some, not sure if I answered what you needed me to :) Thanks so much for sharing this with your readers, I really appreciate it.
Implementing structured data markup (such as that from schema.org) might seem like a one-time project, but that “set it and forget it” mentality can land you in hot water. You should be monitoring the appearance of your rich snippets on a regular basis to ensure they are pulling in the correct information. As you change the content on your website, this can alter the markup without warning.
For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.
Kristine Schachinger has 17 years digital experience including a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning. She additionally specializes in site health auditing, site forensics, technical SEO and site recovery planning especially when involving Google algorithms such as Penguin and Panda. Her seventeen years in design and development and eight years in online marketing give her a depth and breadth of understanding that comes from a broad exposure to not only digital marketing, but the complete product lifecycle along with the underlying technology and processes. She is a well known speaker, author and can be found on LinkedIn, Google+ and Twitter.
Organic is different. Matching keywords to user intent means you may be present in many searches. The user may find you consistently, and once they get to your site, they are more likely to stay. Organic users are still your best long-term customers. In my experience, they have lower bounce rates and more pages visited, and they are more likely to return.
Hey Sheila, I think offline marketing can work amazing, as long as the URL is catchy and easy to remember, as you say. I am sorry that I messed up some people's plans of blog development with these new traffic generation ideas, but if they get some results from it, I am sure gonna be glad! Thanks for the comment and hope to hear some good feedback from you :)
Hey Peppy, I am glad you found this post too :) I wanted to write it in even more details but it was getting so long I thought if I add one more word, no one would read it, lol. I tried all these traffic generation sources, some worked miracles some were so and so. But I can bet everyone can find winners here. Actually all these sources can work miracles, it all depends on what you find more natural to do. I am for example really slow with videos and still not comfortable making them so YouTube doesn't bring thousands of people to my blog. It brings some. But when it comes to answer sites, I had so much success with some of them, that I just have to recommend them. Blog commenting is working better as I learn to write better titles, so people click on my Comment Luv links. Anyway, thanks so much for the great comment and hope to hear some feedback from you, about how there worked out on your blog.
PPC platforms hinge not on fixed prices, but on bids. Marketers bid for what they’re willing to pay for a single keyword click. Some industry words are much more expensive than others. The more expensive the word, the more likely you should rely on SEO to deliver traffic and leads to your organization. To find average industry CPCs, you can use Google’s keyword planner tool.
Brankica, I read through this and subscribed to the comments. Boy, it gets a little frustrating when you get so many emails that aren't to you:) When I first read I understood very lttle (very very lttle). Reading again has really been helpful. I understand these ideas so much better now. It follows that Hindu teaching, "When the student is ready the teacher will appear". You bring such value with your presentation style and willingness to go the extra miles (in this case). I will post exactly what my numbers are about two weeks from now after implementing at least 5 of these. I am hovering around 80 visitors daily in the last 10 days. I know it'll be a good report! Thanks, you rock girl. Live it LOUD!
If you don’t want your Google traffic dropped dramatically due to indexing and content pruning, we are going to list below the steps you need to take in order to successfully prune your own content. We’ve developed this subject in a previous blog post. Yet, before doing so, we want to stress on the fact that it’s not easy to take the decision of removing indexed pages from the Google Index and, if handled improperly, it may go very wrong. Yet, at the end of the day, you should keep the Google Index fresh with info that is worthwhile to be ranked and which helps your users.
For our client: We only used a smaller quantity of very high-quality link building each month. So, for example we only built 40 of the best links each month to supplement the work we were doing on the content marketing front. We also invested heavily into tracking competitor backlink profiles, using Majestic SEO and Open Site Explorer. We worked out how the competitor's acquired specific backlinks, then by using outreach and content creation we obtained these links.
Who are you man!? You better be back here till tomorrow and give me number 51 or you will be doing push ups for the rest of your blogging life!!! RLMAO Hey Steve, thanks so much for the comment and I am glad that there is someone after all that is getting all the traffic his webhost can take! I am already thinking of how to enter your Webmaster tools and redirect your whole blog to mine... thinking, thinking, thinking.... Thanks for the RT and love having you as my blogging friend!
The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues associated with it.
Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.