Another tip you can use is just reach out to the prior agency and say something like the following: “We realise you were using link networks for our website which has resulted in a Google penalty and loss in business. Can you please remove my website from any link network you have built?”. If the prior agency is decent, they will remove the links from the network.

Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.[22] Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.
Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google+ etc. All of these activities help to get your name out and website address out on the internet. Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.
This is one of the more apparent benefits of organic search traffic. If your website ranks for a relevant keyword, you’ll enjoy regular targeted traffic. This consistent flow of traffic will open the floodgates for new leads and customers. That alone is a sweet deal. But here’s the thing about an organic audience: You have no choice but to create a rich content experience.
Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or parameters set within the URL that determine the source of traffic. Here is a breakdown of all sources:
RankBrain can have an impact on your keywords campaigns. When you are defining your keywords, you are looking for relevant terms that respond to customers queries. This is how a successful SEO strategy works. And logically, if you are picking keywords your audience is not searching for, you campaign will have no chance to succeed. This is where RankBrain can play a role.
BrightEdge is the only technology that allows marketers to get an accurate understanding of how organic search rankings are tied to business value. It allows customers to track actual placement among all types of search results. BrightEdge users can switch data and reports between blended and classic rank results to gain more visibility and insight into the effects of local, images, videos, and more. You can also see how your content is performing across device types, like mobile, and in different regions within the same country. The image below from BrightEdge StoryBuilder shows Classic Rank in blue and significantly different rank for Blended or Universal results, which include universal rank types such as quick answers, images, videos, and shopping.
You could get even more specific by narrowing it down to customer base. Is there a specific group of clients you tend to serve? Try including that in your long-tail key phrase. For example: “SEO agency for non-profits in Albuquerque NM.” That’s a key phrase you’re a lot more likely to rank for. Not to mention it will also attract way more targeted, organic traffic than a broad key phrase like “SEO agency.”
The last thing you need to do is evaluate the results and simply do it all over again. You will need to be constantly reassessing your organic marketing plan. The situation, audience, and goals will be constantly changing. Your marketing plan will need to change to adapt to this flux. You should reevaluate your organic marketing strategy at least every quarter.
The thing about SEO in 2018 is that Google changes its algorithms more than once a day! Reports say that the company changes its algorithms up to 600 times a year. While the majority of those updates consist of smaller changes, among them is the occasional, major update like Hummingbird or Panda that can really wreak havoc with your traffic and search rankings.
Use Facebook Insights to gain a better understanding of your Facebook fans. You can then target specific messages to meet the specific needs of subsets of your audience. For example, if you’re selling clothes and have written an article on the latest fashion trends for women, you can target your post to appear in the news feeds of women who have expressed an interest in clothes. Targeting options include Gender, Relationship Status, Location and Interests, etc. To target your Facebook post, simply click the targeting icon at the end of your post before you click Publish.
Here’s the thing. Your web visitors aren’t homogeneous. This means that everyone accesses your site by taking a different path. You may not even be able to track that first point of contact for every visitor. Maybe they first heard of you offline. But in most cases, you can track that first touch point. The benefit? You can meet your potential customers exactly where they are.
Additionally, there are many situations where PPC (a component of SEM) makes more sense than SEO. For example, if you are first launching a site and you want immediate visibility, it is a good idea to create a PPC campaign because it takes less time than SEO, but it would be unwise to strictly work with PPC and not even touch search engine optimization.
An organic marketing strategy generates traffic to your business naturally over time, rather than using paid advertising or sponsored posts. Anything you don’t spend money on directly – blog posts, case studies, guest posts, unpaid tweets and Facebook updates – falls under the umbrella of organic marketing. That email blast you just sent out? Yup, that’s organic. So is that user-generated content campaign you just launched.
Novelty wears off. Even if people aren’t getting sick of your ads, your product itself will become less revolutionary over time. When Casper launched, a direct-to-customer mattress-in-a-box company was a hot new take on the traditional sleep industry. Now there are so many competitors that the idea of a mattress showing up at your door in a box just isn’t as exciting.
Developing an organic content marketing system means putting content in the right places. It’s important to understand the core demographics your content reaches. Social media platforms provide a vibrant and instantly engaged audience. These audiences comprise a staggering 42 percent of the world population. But, not all platforms are equal in terms of their marketing potential. For example, Facebook commands the lion’s share of users, with 2.167 billion active users as of January 2018. Instagram and Snapchat are where the younger audience hangs out. Statistics from 2016 reveal 59 percent of 18- to 29-year-olds use Instagram. And 56 percent of under-30s use auto-delete apps.
While network marketing companies financially incentivize their distributors to sell their products, just like in affiliate marketing, it’s not just the money that motivates word of mouth and it’s not money alone that will make the sale. It’s got to be a game-changing or life-changing product or service to give people something talk about with positive emotions like excitement and enthusiasm, so that the people they talk to want to be a part of it (and fear being left out). If people believe the company has a lousy product and compensation plan, then people won’t feel motivated to talk about it or have persuasive reasons to tell others to buy into it as well. If people don’t believe in the person or company selling it, the seller won’t generate any sales. This is why brands can charge more and generate billions in value, like these top 10 most valuable brands in the world:
Organic search is the backbone of a strong digital marketing strategy. It not only drives people to your website, but the insights offered through search trends can help you properly plan and execute your broader marketing course. Brands that want to employ strong marketing tactics should not neglect the power of organic search and the Data Cube in guiding their success.
Organic Search: Organic search results are the listings of Web pages returned by the search engine’s algorithms that closely match the search string of keywords. Marketers use SEO and content assets to get high search engine rankings. The goal is to be on the first page and then move into the top three rankings for specific keywords. That’s because the advantages of organic search are dependent on visibility. The higher the ranking the more pronounced the advantages. They all but disappear if your listing is not on the first page.
For our client: We were lucky enough to remove most from the prior agency outreach, we also went directly to many webmasters in which we wanted to remove links. We did not use the Disavow tool as it was not around when we completed this link cleanup, but we all know it has been said that if you are going to use the Disavow Tool to use it with caution.
In 2007, Google announced a campaign against paid links that transfer PageRank.[29] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat nofollowed links in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[30] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated Javascript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and Javascript.[31]

This way, you’ll know what percentage of these visitors are responsible for your conversions. You can find the conversion rate of your organic search traffic in your dashboard. Bear in mind: If you just configured this, you won’t have any usable data yet. Now let’s say that your conversion rate is 5%, and the average order value for a new customer is $147. 5/100 x $147 = $7.35.


Your strategy defines your audience, your platform, your content, and even how you measure success. For example, if you sell a product for a young demographic, you may decide that Instagram is the best place to build your brand by using a series of witty pictures with a strong call to action to make a purchase. Alternatively, you may decide to extend the reach of your brand by attempting to break into a new market, such as building a rapport with women, who comprise a large proportion of Pinterest users. Micro-blogging may be an ideal way to give busy business people the bite-sized content they need on their morning commute, while infographics provide visual punch to make a point instantly.
Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit.[17] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results.
Facebook ads contain links back to your business’s page. Even if the goal of your ads is to get people to click on a link that takes them off of Facebook, there’s a chance they’ll go directly to your Facebook page to learn more about you. If your page is empty or outdated, that’s where their curiosity ends. If you’re spending the time and money to advertise on Facebook, make sure you follow through with an up-to-date Facebook page.
With Bing Ads, your accounts are free to set up and billing is flexible. You choose between a prepay or postpay option, as well as various payment methods. If you are uncertain about anything, there is free help to answer your questions before activating your campaigns. You can also pause campaigns at any time. Remember, you’re not billed until someone clicks your ad.
At the end of the day, webmasters just need to know their sites: chances are your analytics tool is more like a person than a software package, and will classify traffic in irrational ways. I’ve stumbled across website traffic originating from diverse and confusing sources being classed as direct — often requiring a considerable amount of thought and exploration to work out what is happening.

Fix the meta description. Phil Tadros, leader of coworking space Space Doejo, emphasized the importance of the meta description. “I went out of my way to spend time tweaking and fine-tuning the meta description of my site," Tadros said, "because this is one of the first things people see. It’s vital that you make a promise you can keep.” Your meta description is your first chance to encourage people to click on to your website. There are plenty of plugins allowing you to edit the meta description if you don’t have a custom-made platform. A meta description may not impact SEO directly the way it used to, but it enhances the user experience.


Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of origin is considered the referrer. These sites can be search engines, social media, blogs, or other websites that have links to other websites. Direct traffic categorizes visits that do not come from a referring URL.
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