People who use the ambiguous phrase “social media marketing” are typically referring to advertising: you broadcast your message and hope people will listen. Even if you overcome consumer indifference with a well-targeted campaign, any subsequent interactions are affected by their very public nature. The privacy of dark social, by contrast, represents a potential goldmine of intimate, targeted, and relevant interactions with high conversion potential. Nebulous and difficult-to-track though it may be, dark social has the potential to let marketers tap into elusive power of word of mouth.

Hi Brankica! I had to stop by again and let you know how a few of these ideas of yours are working for me. Purely because of this article, I put an ad on Craigslist for my Natural Parent consulting. Also I started posting a bit on Q&A sites, but I should bump that up. Paper.li didn't make a lot of sense to me until the other day when I was mentioned on Twitter, followed the link, and got to see exactly what it was. Then I went, "Ohhh! That's what she meant!" lol Next on my list is Slideshare. My Beat the Stress articles seem to be the most successful so I'll use those. Maybe I should shift focus a little to stress management and parenting? =) Thanks, as always! I should just print out this list.

If your referrers have moved to HTTPS and you’re stuck on HTTP, you really ought to consider migrating to HTTPS. Doing so (and updating your backlinks to point to HTTPS URLs) will bring back any referrer data which is being stripped from cross-protocol traffic. SSL certificates can now be obtained for free thanks to automated authorities like LetsEncrypt, but that’s not to say you should neglect to explore the potentially-significant SEO implications of site migrations. Remember, HTTPS and HTTP/2 are the future of the web.

If you’ve done all of this, and you’re still not getting the traction you’re looking for… you may need to take a closer look at the other aspects of your digital marketing strategy. Are you using creative content marketing ideas to send positive signals to search engines about your content? Are you leveraging your social media accounts to send a steady stream of traffic to targeted pages? What’s your backlinking strategy? Are you using tools like HARO to earn valuable backlinks to your optimized content? Each of these is one piece of the puzzle, and a fully developed strategy always produces the strongest results.


It might happen to have some lost links from now and then or a broken page due to some crawling issue or something similar. Yet, when your broken pages and links form up a figure just as big as your phone number, then you might be facing a problem; in terms of site user experience and organic traffic as well. Your bounce rate will increase, your overall usability, you will be loosing links and therefore you will start asking yourself “why did my organic traffic drop”?
I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market. This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client.
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Let’s say you wish to block all URLs that have the PDF. extension. If you write in your robots.txt a line that looks like this: User-agent: Googlebot Disallow: /*.pdf$. The sign “$” from the end basically tells bots that only URLs ending in PDF shouldn’t be crawled while any other URL containing “PDF” should be. I know it might sound complicated, yet the moral of this story is that a simple misused symbol can break your marketing strategy along with your organic traffic. Below you can find a list with the correct robotx.txt wildcard matches and, as long as you keep count of it, you should be on the safe side of website’s traffic.
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
Hi Brankica, wow what an extensive list. As a one-month old blogger this list is overwhelming so there were four things I have noted and will look into further are stumbleupon, digg, roundups and vark. I hope to implement them soon and will keep track of the results. As for the other sources, I will come back to this post to see what other sources to use next. I am curious to know from your experience, what are the Top 10 most effective traffic sources?
As I already mentioned above, it doesn’t matter how small or big your company is; you need to take care of your SEO.  Remember that 89 percent of consumers use search engines to help make their purchasing decisions. To get people to buy from your company, you need to make your site visible at some point in the buyer's journey, which means you need to definitely be visible on the search results pages.

In most cases, the largest amount of traffic to your site will be comprised of direct and organic traffic. If you have a partnership with an industry association or manufacturer, you may see referral traffic from their website. If you decide to do paid advertising such as pay-per-click marketing, you might see traffic coming in from ad campaigns as well.
Hey Matt, thank you so much for such a great compliment. I had my head spinning when I started pulling up all the traffic sources for this post. I tried them all and recommend everyone to do it. But definitely not at once, lol. It would be great to choose one or two and try them out. Every niche is a story for itself and I am sure one of these sources you haven't tried before can bring great traffic to you.

You should definitely listen to than man. He knows what is working and that is why all the SBI sites are so successful (at least for those that actually apply his tips, lol). Not going to tell you what to do, but try other free sources before spending on Adwords. I actually think ADW is great for landing pages, where you are selling something that will make you a nice amount of money, but it is hard to get them to work if you are not an expert. Actually what I am trying to say is that if you are trying to just get more traffic, blog commenting would be much better. OK, all the free resources need time, but they can often convert better than others. PreSell and SEO the SBI way are a guarantee of a successful site (talking from experience here). Thanks for the comment and waiting for more feedback :)


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Fantastic post Tom! There's a lot of confusion on direct traffic to begin with. These are even more finer nuances that you have explained. I have a client whose top source of traffic is direct, and part of it is maybe due to the fact that they don't do any promotion, and it's mostly shared around internally within their team. But I just noticed that their URL is http and not https so this might be something for me to take back to the team. Thanks!
Consumers only have so much attention and so much money — and for each, they set a “budget” for how much they want to spend with the brands that are important to them. Consumers invest their attention and money into big promotions. Typically, big promos have big results for the retailer, but the flip side is that the promo has emptied the consumers’ budget for attention and money. If the promo is big enough, it even entices some consumers to overspend a little bit (or a lot). When consumers have expended or exceeded their budget, they tend to engage with your brand less. They become immune to marketing messages and spend fewer dollars.
This is just one of the benefits when you buy social traffic . Building your Facebook and Twitter profiles can not only get you unlimited targeted social traffic, but it can also help to improve your reputation on the internet and with your existing customers. It can also have a viral effect if done correctly that will vastly improve your visibility.
Visual assets aren’t regular images you might pull from a Google Image search. Instead, these are unique diagrams or infographics you’ve created specifically for your epic content. These kinds of diagrams or infographics explain a theory, communicate a point, or showcase data in exciting and interesting ways—and gain attention (and links) because of it.
This is a great piece of work for references, lots of info on this, Answer sites have become less and less popular, but the you can really build your name on these sites such as forums, if you are consistent in answering questions frequently. Out of the points you have mentioned, I relay enjoy the "Guest Blogging" point, as this is a win win situation, not just putting out content on other websites, but also welcoming guest on my own site, giving readers a change and a different style of article, as everyone is unique in their own way. I'm actually posting an interview tomorrow with a well known name in the guest blogging. Whichever point one choices from above, consistency is the key, there is no point doing it once, but it should be done on frequently, and over time with patience you will start to see the rewards.
This is my first time on your blog and I found it when I was reading up on who won the contest at Famous Bloggers. I can definitely see why now! I spent a good amount of time reading and going through all the advice that you've stated in this post since I am fairly new to blogging. I believe one of the biggest hurdles that I will come across when trying to further my blogging experience is driving traffic to my blog. I will make sure to apply many of the techniques you've listed in this post to my blog and hopefully I'll see some traffic! I will definitely continue to read your informative posts. Thanks! :)
Another tip you can use is just reach out to the prior agency and say something like the following: “We realise you were using link networks for our website which has resulted in a Google penalty and loss in business. Can you please remove my website from any link network you have built?”. If the prior agency is decent, they will remove the links from the network.
I don't generally think of my own list as a traffic source, because those are people that subscribed and keep coming back, mostly because of good content. This is more tutorial about where to get fresh traffic from in case a person is not using some of these sources already. Where have you guest posted, I haven't seen any, would like to read some of those :)
Have you conisidered traffic exchanges, or blog exchanges. After submitting your URL and signing up to about 10 exchanges, it takes about an hour clicking through all 10 surf sights at a time. But it does give you some good traffic. I reciently started doing it and I am now getting around 200 visitors a day. That is just from traffic exchanges. not bad from just one type of traffic source
Hi Matt, realizing now how difficult it is to run a blog, trying to promote it and carry on with your daily activities. I would say it's a full time job. Once you thing you done learning about something, something else is coming :). My blog is about preparing for an ironman so I need to add the training on top of it. Thanks a lot for sharing this article with us so we can keep focus!!!
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