You might see referral traffic coming from search engines like Google or Bing, a blog, newsletter, or email or social media sites like Facebook. Referrer traffic could be organic or through a paid search like cost-per-click (CPC) advertising or a paid advertising campaign that you have created (but in many cases, the paid advertising will show up in its very own Paid traffic type).
Lee Wilson is head of enterprise SEO at Vertical Leap and has been leading digital marketing teams since the early 2000’s. He has headed up the SEO department for a top 10 leading search and digital agency (Vertical Leap) from 2010 to present. In 2016, he had his first solely authored industry book published (Tactical SEO – the theory and practice of search marketing).
Google measures average time on site by first collecting each visitor’s exact time on a particular page. Imagine that a visitor lands on page 1 of your site. Google places a cookie, including a unique code for the visitor and a time stamp. When that visitor clicks through to page 2 of your site, Google again notes the time, and then subtracts the time that the visitor arrived at page 2 from the time that the visitor arrived at page 1. Google then averages each and every page’s time spent to get the average time each visitor spends on the site.
BuzzFeed: Everyone knows the primary perpetrator of Clickbait and content appropriation on the web, but seemingly few people realize that anyone can write for them. You can sign up for a free account here, and simply start creating content on their site. There’s a lot of content that sees very little exposure on the site, but if something does catch on – perhaps because of your audience and your brand reputation – BuzzFeed will reach out to you and help by promoting it on the main sections of their site.
I have always believed in good quality content, well structured and written in a way that isn’t just about promotional talk. Thanks for sharing this information with us, it’s always helpful to have everything written in a concise manner so we can remind ourselves now and again of what it takes to increase organic traffic. As an SEO consultant myself I come across websites all the time that are messy and still using tactics that have long been out of date. Having a successful website is all about quality content and links. I like it that you stated what the problem was and then how you fixed it for the client. Great article.
Improving organic traffic can sometimes be challenging, but if you apply the correct SEO strategies, the hard work will eventually pay off. Search engine traffic is great because it’s relevant and targeted. For most websites, organic traffic converts much better than traffic from social media or other sources. Another great advantage is that visits from search engines are much more consistent.
Hey, Matt! Thank you for your sharing, and I learned much from it, but I still have a question. We began to do SEO work for our site 2 years ago, and our organic traffic grew 5 times ( from 8K to 40K every day). But two years later, it is very difficult to get it grow more, even it drop to 3.2K every day. So can you give me any advice to make our site's traffic grow again? Thank you in advance!
I feel that an article is only good if it adds value to the reader, and this one qualifies as a great article because it has shown me quite a few new ways in which to generate traffic to my blogs. I would like to tell you that I had read your suggestions about using flickr images on blog for traffic generation some other place as well and I have religiously followed that on my blog and today at least 15% of the traffic to my site comes from there! I am therefore going to follow the other suggestions as well (the ones that I am not following now) and hope to take my blog from Alexa 500K to sub 100K in the next couple of month!
Referral traffic in Google Analytics can also include your social traffic or even your email visits. This is largely because there are different ways to track data and there are imperfections in the system, but it also depends on which reports you look at. For example, Acquisition> All channels> Referrals will include much of your social traffic, but the default All channels report does not include Social in your Referrals. The best solutions:
Brankica, Gooooood...ness! Where to start giving you props on this VERY well developed post. Absolutely brilliant. You have covered so much, so many areas and done it extremely well. Two items that grabbed me the most, as I have commented time and again about where I got my blogging start, and that is through freelance writing. So, I have always limited myself by using this form of media. Video / photo journalism are brilliant forms of communication, but I've always said, "Ah, that's for someone else..." And I noticed that you lightly touched on e-zines (article submissions). These will become viable again as they make adjustments. Anyway, I could go on forever. Again, you have done a fantastic job with this post. All the best, Bryan
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This is a crucial area. If you do not have schema markup and rel="author", you are costing your business money. It is as simple as that. As an example, say I want to make spaghetti (pasta) for dinner I search for “Spaghetti Recipe” and instantly I see some great markup in play, but one competitor has no markup and no rel="author" they are losing business in my eyes. Wouldn't you agree?.
I once subscribed to a thread on Site Sketch 101 and it was a game where there were supposed to be hundreds of comments. You can imagine how many e-mails I got in an hour! Nick (the blog author) was laughing at me, cause, like he said, that really was a major fail. I would just call it a dumb thing what I did over there, lol! But who would know there will be so many comments here anyway. I was hoping for some but did not expect this many. Well, now I do hope I will get even more :)
According to our data, twenty-three out of the twenty-five largest retailers use Product Listing Ads (PLAs), which are cost-per-click ads that are purchased through AdWords to promote products. Google initially launched Product Listing Ads in the US market in 2011. However, the advertising format experienced an astronomical rise around 2014, when the search engine launched the feature in other countries. Today, PLAs account for 43 percent of all retail ad clicks and a staggering 70 percent of non-branded clicks!
Lol, start from the middle :) Yeah, Squidoo is doing great and I know they are cleaning out all the time when they see a lousy lens. They have angels over there that report stuff like that (I am an angel myself on Squidoo :) And it is even not that hard to make money over there which I always suggest to beginners that don't have money to invest in blogs and sites.
A few links down and I've noticed that Brian has a link from WordPress.org. Not bad! Turns out that his content has been referenced within one of WordPress's codex posts. If I were to reach out and offer some additional insight, citing one of my articles, there's a chance I could bag a similar link, especially considering they have a 'Useful Resources' section.
As a website owner it's important to regularly review your streams of traffic. You want to be in the know if any channels are growing or declining at an unusual rate, especially when it comes to your organic traffic. So if you're interested in learning more about how we can help you increase the amount of daily visits your website receives feel free to contact us for more information about our white hat SEO services.
So, you have downloaded your links profiles on a CSV and you now have an extensive list of all your linked domains. If you have been doing SEO for 8+ years like me you can probably just know from analysis which links are bad from a TLD and URL point of view. If you do not know too much you can use tools such as Link Detox: http://www.linkdetox.com/ to complete analysis of your link profile. I would always consult the advice of an expert SEO in this instance because it is easy for these tools to mistake good and bad links.
Ha ha ha, John, aren't you trying to be funny. Well I need to inform you that I have been to your site, read it and totally DON'T agree with you :P Your blog is great and I don't see many people running from it, lol. And definitely bookmark for future reference, there is no way to go through it in a day (I can't do it and I wrote it!). Hope you will use some of these and send me some feedback about the results.
Amber Kemmis is the VP of Client Services at SmartBug Media. Having a psychology background in the marketing world has its perks, especially with inbound marketing. My past studies in human behavior and psychology have led me to strongly believe that traditional ad marketing only turns prospects away, and advertising spend never puts the right message in front of the right person at the right time. Thus, resulting in wasted marketing efforts and investment. I'm determined to help each and every one of our clients attract and retain new customers in a delightful and helpful way that leads to sustainable revenue growth. Read more articles by Amber Kemmis.