People who use the ambiguous phrase “social media marketing” are typically referring to advertising: you broadcast your message and hope people will listen. Even if you overcome consumer indifference with a well-targeted campaign, any subsequent interactions are affected by their very public nature. The privacy of dark social, by contrast, represents a potential goldmine of intimate, targeted, and relevant interactions with high conversion potential. Nebulous and difficult-to-track though it may be, dark social has the potential to let marketers tap into elusive power of word of mouth.
Direct traffic can encompass a wide range of sources, including those you would have liked to have tracked in analytics. A drop in traffic from a particular source does not necessarily mean a drop in traffic. It could indicate a case in which that source ended up being categorized under Direct traffic. The best advice is - proactively use tracking parameters in cases where you may be risking not properly seeing traffic. There is actually a nice infographic showing the main factors impacting traffic. I use it sometimes to solve the current issues. Taking the right steps to address potentially miscategorized traffic, as well as being upfront with clients about the causes, can help to mitigate problems.
I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market. This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client.
Brankica, what a valuable post you've contributed here! These are all great methods for driving traffic to your website. Here's two more suggestions: 1. Write Amazon reviews on products/books related to your website and sign those comments with your name, the name of your blog, and its URL. You can even do video reviews now and mention your blog as part of your qualifications to review a particular book or product. 2. QR codes on flyers. People can scan these with their phone and be sent directly to your blog. I'm seeing these all over the city lately linking to things like bus schedules, Foursquare pages, and what not. Once again, thanks for this post!
Brankica Great post. Looks like I've got a few weeks worth of exploring to do - checking out these blog traffic boosting tools and ideas! One question I have: How do you measure the success of each of these tools and tips? Surely you have tried some that were less successful than others. Do you track metrics and weed out the less-than-stellar time-suck ideas? I'd love to hear how you settled on these that you mention in the post. Perhaps there's value in talking a bit about the ones that have fallen by the wayside and why as well.

Hey Tia, thank you so much for the comment and glad you liked it. I like Hub pages and Squidoo for traffic but the money is equal to none compared what you have to do to get so many views, lol, guess no pain no gain. I am also not worried about Ezines because I actually wrote unique articles and did my best to make them great quality ones. Guess that is why I posted just a few of them, lol. But they still get me nice amount of traffic. I like it more that I didn't have to post 200 articles to make it worth. Thanks again for the comment!


Direct traffic refers to traffic you receive to your website that doesn't come through any other channel. So, when you type www.hubspot.com into your search bar and hit 'Enter,' you're accessing HubSpot.com via direct traffic. If someone posted a link to www.hubspot.com on Facebook, however, and you clicked on that link, your visit would be bucketed in HubSpot.com's social media sources.
Hi Brankica I'm honored to be up in the same contest as you! Your article is breathtaking really! You have added so many unique factors into this one it's extremely beneficial for any blogger to read. Your covered so many are's and gave great idea's and suggestions about them. Great article! Thanks for sharing! Also THANK YOU for adding blogengage I love ya!

Hey Caroline, that is one of the great things, being included like that. Happened to me once, when my favorite blogger asked a question on her FB page and then included the testimonials in one of the pages. So not only did I get a dofollow link from a site that is Alexa less than 5.000 but I was so happy to be featured on her blog. Thanks for the awesome comment and I would love some feedback in a week or so, when the first results come in :)
As I mentioned earlier, one of the biggest downsides to SEO is that Google is constantly making changes to their algorithm; they come out of nowhere, and they can drop your domain authority by 5, 10, even 15 points and it almost feels like you need to start optimizing all over again. It's frustrating, it's hard work and the results aren't always visible - but if you can get SEO right, it can truly be an amazing source of traffic.
Hey Jeevan, Forums can ban people for promotion but most of them only do it for certain types of behavior. For example, some of them don't allow signatures until a certain number of posts. All of them will allow related links if it helps answering the question. I have never been banned from a forum and try to play by their rules. Thanks for the compliment and I think you have a great contestant as well, I RTed it the other day cause it is really useful!
Or, you could make up a fun game where the first person posts a picture illustrating their pet’s name. The next person has to guess their pet’s name based on the picture. So, if I had a dog named Spot, I might post a picture of a spot. (I did say to keep it simple!) Of course, it’s easy to guess, but it’s also fun and all you have left to do is sit back and watch the comments roll in.
The time might have come when you want to secure your website and switch from HTTP to HTTPS. Easier said than done. A lot of issues might appear along the way that can screw up your hard-worked organic traffic. However, there is one thing that can really mess up things for your website while moving your site to https; and that is the canonical tag. 
It’s content like this that forms the foundation of effective content marketing: a crucial component in modern day integrated marketing campaigns that cohesively drive marketing results. It’s so vital, in fact, that some 22% of those surveyed at Smart Insights said that content marketing would be the digital marketing activity with the greatest commercial impact in 2016.

Thanks for the comment, I would not say it is impossible to create high quality backlinks from scratch without content, you just need to do a review on competitor backlinks and see if their are any easy targets. We have had some good luck in the education space acquiring links on the same pages as competitor from PR5+ edu sites. It all revolves around the outreach strategy in which you put in place.
Consumers only have so much attention and so much money — and for each, they set a “budget” for how much they want to spend with the brands that are important to them. Consumers invest their attention and money into big promotions. Typically, big promos have big results for the retailer, but the flip side is that the promo has emptied the consumers’ budget for attention and money. If the promo is big enough, it even entices some consumers to overspend a little bit (or a lot). When consumers have expended or exceeded their budget, they tend to engage with your brand less. They become immune to marketing messages and spend fewer dollars.
Content is one of the 3 main Google ranking factors. As a matter of fact, having a blog can help you get your content indexed faster. An active blog – relying on qualitative and insightful content, and backed by authoritative links – will help you improve your rankings and thus your organic traffic. Also, long-form copies (above 1200 words) tend to rank higher and be crawled more often.
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On the other hand, structured data are also a real asset to increase your organic traffic and improve your CTR. They refers to values that help search engines categorize and index your content in a creative ways for the user. While there is no direct correlation between those data and a SEO improvement, structured data can really help you boost your visibility in SERPs.

Brankica, Gooooood...ness! Where to start giving you props on this VERY well developed post. Absolutely brilliant. You have covered so much, so many areas and done it extremely well. Two items that grabbed me the most, as I have commented time and again about where I got my blogging start, and that is through freelance writing. So, I have always limited myself by using this form of media. Video / photo journalism are brilliant forms of communication, but I've always said, "Ah, that's for someone else..." And I noticed that you lightly touched on e-zines (article submissions). These will become viable again as they make adjustments. Anyway, I could go on forever. Again, you have done a fantastic job with this post. All the best, Bryan


Hey Patricia, glad you liked the post and found more things to do... Like you are not overwhelmed with stuff lately anyway, lol. Please, don't try all at once. One traffic source every few days. For two reasons: not to get overwhelmed and to be able to track some results. I think if a blogger would master only 3 to 5 of these sources, it would bring incredible amounts of traffic. By master I mean just that - be a master, not just do it in some spare time ;)
Simply great and agree with your all subject...! I like the way you explained. Each heading are awesome Create the best quality content and consistently, Long tail keyword is better, Guest blog for SEO is dead, and Aha....Do not anger Google. conclusion is awesome. Hard work and Patient is best practice to see the good results in any field. Really useful and helpful post indeed. Thank you.
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