OMG and for the love of God, this is truly one amazing post! Not because of the content, because I have already commented on that somewhere in this mass of 200+ comments. the content is great...the fact that I continue to get emails from each and every comment ever made on this post since I commented is telling me that I need to remember to shut off the subscriptions eventually. You did one hell of a job on this post though...this really is a kick-ass list.
Brankica I like your Point about being a Master of Catchy Titles when Using Commentluv, I can also see that you use a different link whenever possible replying to comments here. This is just proving you know what you are talking about great insight into getting traffic from multiple sources and looking for alternative traffic not just thinking about getting visitors from search engines.
The amount of dark social that comprises one's direct traffic is going to vary. For example, you might be diligent about incorporating tracking tokens into your email marketing campaigns, and asking your co-marketing partners to do the same when they promote your site content. Great. You won't have a huge chunk of traffic dumped into direct traffic that should really go into email campaigns. On the other hand, perhaps you're embroiled in a viral video firestorm, and a video on your site gets forwarded around to thousands of inboxes ... you don't exactly have control over that kind of exposure, and as a result you'll be seeing a lot of traffic without referral data in the URL that, consequently, gets bucketed under direct traffic. See what I mean? It depends.
There are always high profile blogs in your industry, no matter what that industry is. It might be sites like Business Insider, Forbes, and Inc. It might be sites like Medium and Gawker. It might be sites like Search Engine Journal and QuickSprout. The fact is, every industry has its dominant forces, and as long as you’re not the dominant blog, you can use the dominant blogs as traffic sources for your own.
Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
This, of course, if you do care about your organic traffic and your overall inbound marketing strategy and you don’t want to make a mess out of them. The truth is that Google has so many rules and algorithms for scoring a website and that the SERP is so volatile that it’s nearly impossible to predict which site will have the best organic traffic and from what exact reasons.
If we are managing any SEO project for a long time, then it is our responsibility that we should analyze our track record and modify required changes in every 6-7 months according to organic traffics, keyword search volume, ranking position, landing page metrics, INSTEAD of comparison these points after loosing our ranking position and organic traffic.
What we look for in a list like this is to identify the pages that are performing well so we can continue to capitalize on those. In this example, we see that the inventory pages are getting significant traffic, which is great, but we also see that the Team page and the Service page are both also ranking well. With this information in mind, we should revisit these pages to ensure that they are structured with the right content to perform as the visitor’s first page view, possibly their first glimpse at your business.
Danny, thank you so much. I always blush when I get some nice compliment like this, from you, cause you are definitely one of my blogging heroes :) I really appreciate that you took the time to write this comment and share the post. I try to write about stuff I tried and tested, good or bad, and I hope I won't ever end up in that "copy/paste" group of bloggers. Again, thank you and comments like these make me just wanna push forward :)
Facebook ads are a great way to get highly targeted traffic to your blog (landing page, fan page, what ever). Although not a free traffic source, it is a great one. The price is not very high and I think it is pretty acceptable considering that you can choose demographics of Facebook users that will see your ad. I had great success getting traffic that converts on one of my niche sites.
This is a crucial area. If you do not have schema markup and rel="author", you are costing your business money. It is as simple as that. As an example, say I want to make spaghetti (pasta) for dinner I search for “Spaghetti Recipe” and instantly I see some great markup in play, but one competitor has no markup and no rel="author" they are losing business in my eyes. Wouldn't you agree?.
What an awesome stuff you're sharing here, Brankica. I'm a big fan of social networking site and blogging communities. Social Sites are great way to connect other bloggers and marketers. I've great success with blog commenting. I think it's another great way to connect with blog owner and build relationship. In the earlier days of my blogging, i did commenting just to get traffic but now i do commenting to build relationship with blog owner/connect with blog owner. Anyways, Thanks for sharing this great Post. Keep Rocking. Good Luck. ~Dev
Hey Kimberly, thank you so much for such a comment. Facebook and Google ads are great, if you know what you are doing. I could never get Google ads perfect so I didn't have as great results as some other people I know. When it comes to Facebook ads, they were great for my niche site and I loved the results. You, as a photographer, can get so much traffic from Flickr. If you are not sure how to do it, go to Traffic Generation Cafe blog, I posted a guest post over there, about getting traffic from Flickr. Forums are great, although can be a bit time consuming :) Thanks again and can't wait to see your results from the newly found traffic sources!
Well as noted in the post it is not just above the links that was only one key part of a wider strategy. This website in question has deep levels of content. So it is not just about a blog section, they have numerous high quality content sections we have developed over time. It would not be advisable ever to attack competitors sites with low quality links.
In most cases, the largest amount of traffic to your site will be comprised of direct and organic traffic. If you have a partnership with an industry association or manufacturer, you may see referral traffic from their website. If you decide to do paid advertising such as pay-per-click marketing, you might see traffic coming in from ad campaigns as well.
Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or parameters set within the URL that determine the source of traffic. Here is a breakdown of all sources: