In 2014, Cisco stated that video made 64% of all internet traffic. In 2015, Searchmetrics was releasing a white paper quoting that 55% of all keyword searches in the U.S. return at least one video blended into Google’s web search results and that 8 out 10 of those videos belonged to YouTube. And in 2016, Cisco was also sharing that online videos will account for more than 80% of all consumer internet traffic by 2020.
There’s also other search engines. Ask, Dogpile, IxQuick, and so forth; these are all minor. However, one search engine seems to be gaining market share and exposure, and that’s DuckDuckGo. It has been trending in the wake of Google privacy concerns and some clever marketing from the DDG staff. It’s something you should, at least, pay some attention to.
Referral means people clicked on a link somewhere else. This can be email or social, but is mostly links on other websites. If you switch the view in the Channels pie chart to Sources/Mediums, as we did for the screenshot below, you can see your most important links. For our lab site, Pinterest is major, as are Google’s educators’ sites and several homeschool sites. We can click on Acquisitions> Referrals to see more. Referral traffic can be a little confusing because it overlaps with Email and Social; more on that later.

Hey, Kevin, love connecting with people and more then happy to tell you that my user name is brankica81 I will sometimes just stumble for fun and thumb up the pages I like. That is how I got a high number of favorites. The good thing is, that once I started using SU to promote my blog (just occasionally) my discoveries were valued more. I am actually a pretty fair user, I never thumb up something just to have higher numbers. Great thing is to have a friend with high number of stumbles, that can sky rocket your post, happened to me the other day as well. Paper.li is still new (for me) and I can see a lot of potential in it.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Although it may have changed slightly since BrightEdge published its report last year, the data still seem to hold true. Organic is simply better for delivering relevant traffic. The only channel that performs better in some capacities is paid search ads, but that is only for conversions, not overall traffic delivery (Paid Search only accounted for 10 percent of overall total traffic).
If we are managing any SEO project for a long time, then it is our responsibility that we should analyze our track record and modify required changes in every 6-7 months according to organic traffics, keyword search volume, ranking position, landing page metrics, INSTEAD of comparison these points after loosing our ranking position and organic traffic.
As I already mentioned above, it doesn’t matter how small or big your company is; you need to take care of your SEO.  Remember that 89 percent of consumers use search engines to help make their purchasing decisions. To get people to buy from your company, you need to make your site visible at some point in the buyer's journey, which means you need to definitely be visible on the search results pages.
Fantastic post Tom! There's a lot of confusion on direct traffic to begin with. These are even more finer nuances that you have explained. I have a client whose top source of traffic is direct, and part of it is maybe due to the fact that they don't do any promotion, and it's mostly shared around internally within their team. But I just noticed that their URL is http and not https so this might be something for me to take back to the team. Thanks!
So much traffic sources here, that I have not even come across. While there are the "most popular" ones, half of the sites you mentioned here are relatively new to me, so they all will be worth checking out. You are right about "forums" though, and although I am basically stuck with two (warrior and another that is unrelated), it does provide you some traffic provided as always, that you provide good feedback, help people, engage effectively with the community and of course, having a good and well structured signature :) Finally published :) Hopefully on your way to 300+ RTs, LOL
Encourage incoming links. Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site. The more incoming links you have the higher your site will rank. But beware SEO snake oil salesmen who try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.
BuzzFeed: Everyone knows the primary perpetrator of Clickbait and content appropriation on the web, but seemingly few people realize that anyone can write for them. You can sign up for a free account here, and simply start creating content on their site. There’s a lot of content that sees very little exposure on the site, but if something does catch on – perhaps because of your audience and your brand reputation – BuzzFeed will reach out to you and help by promoting it on the main sections of their site.
There are two ways to hook up interviews. The first is the manual option. Identify sites and specific people you want to interview, or who you would like to interview you, and approach them about it. Send them a message asking if they would be willing to interview you, or saying that you’re available if they would like to interview you about something specific related to your industry. In the second case, generally try to have a specific subject they’ve talked about recently, a press release of your own that might intrigue them, or a case study with data they might want to use. Something to sweeten the pot, basically.
When a user follows a link on a secure (HTTPS) page to a non-secure (HTTP) page, no referrer data is passed, meaning the session appears as direct traffic instead of as a referral. Note that this is intended behavior. It’s part of how the secure protocol was designed, and it does not affect other scenarios: HTTP to HTTP, HTTPS to HTTPS, and even HTTP to HTTPS all pass referrer data.
Hey Sheila, I think offline marketing can work amazing, as long as the URL is catchy and easy to remember, as you say. I am sorry that I messed up some people's plans of blog development with these new traffic generation ideas, but if they get some results from it, I am sure gonna be glad! Thanks for the comment and hope to hear some good feedback from you :)
What if I read anymore information my brain will explode--so where do I go if I supply all the content, but am too lazy to read all of this. Who can I pay to run with this?--(Also-I know enough to do all the grunt work-just need some direction) I have a really fun project/marketing challenge, a moderate amount of coins, and other than today-usually a ton of commitment.  http://bdehaven.com
If you’re building your website from scratch, create your own templates for new pages and important elements so you don’t have to keep typing out the same code. Also make sure you’re familiar with dynamic web pages so you can edit elements like your website’s header in one place instead of having to make the same changes manually across every page.

Everything on Wikipedia and other Wikis has a resource part. So if the image's resource is your blog (and I am talking about useful and good images, not just anything) you will get traffic. I explained in the post how it generally works for a travel site for example. It works better for some niches than others but creative people can make everything work for them.


Recent studies have found that upwards of 80% of consumers’ outbound sharing from publishers’ and marketers’ websites now occurs via these private channels. In terms of numbers of active users, messaging apps are outpacing social networking apps. All the activity driven by these thriving platforms is typically bucketed as direct traffic by web analytics software.
Cool deal. You confirmed something for me. I forget and miss great items to include when I have to leave and come back to a post. I'm not alone there. lol I totally notice the same when it happens to me. The best ones seem to just fall out of the brain to the screen, don't they? Awesome to get to know you a bit better! Like your blog too, I'll catch you later on there. Cheers!

Are you currently excluding all known bots and spiders in Google Analytics? If not, you may be experiencing inflated traffic metrics and not even know it. Typically, bots enter through the home page and cascade down throughout your site navigation, mimicking real user behavior. One telltale sign of bot traffic is a highly trafficked page with a high bounce rate, low conversions and a low average time on page.


Search engine optimisation is tricky for any business, but you’ve got a real challenge on your hands as a startup. You need to make an impact fast, get things moving and start building traction before those limited funds run out. Which is probably why a lot of startups take shortcuts with SEO, hoping to cut a few corners and speed their way to search ranking glory.
What if I read anymore information my brain will explode--so where do I go if I supply all the content, but am too lazy to read all of this. Who can I pay to run with this?--(Also-I know enough to do all the grunt work-just need some direction) I have a really fun project/marketing challenge, a moderate amount of coins, and other than today-usually a ton of commitment.  http://bdehaven.com
Hey Bryan, thanks for the awesome comment. When it comes to videos and photos I kinda have the same feeling like you do, but when ever I do and see some great traffic coming from it, I kinda kick my self in the ...you know... I think article marketing will go on and on, I never had problems with it cause I always approached those articles as I do my own blog posts. So I think, as you say after the adjustment, there will be more of article traffic generation. Thank you so much for the nice words!
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
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