To give you an idea of just how much money is being spent on paid search, take a look at Google. Google's AdWords program is the most used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands, AdWords accounts for roughly 70% of their revenue -- which speaks wonders for its effectiveness.
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Regarding Link Detox, links it diagnoses as Toxic are generally fine as they're either not indexed by Google or have malware/viruses/etc., but I recommend a manual review of any diagnosed as Suspicious. I used it recently to get started cleaning up our backlinks and some legit sites and blogs were under Suspicious simply because they didn't have many links pointing to them.
I've been sending out stamped self addressed reply cards...........that hasn't been going so well so maybe it shouldn't be # 51............... Hey, I'm doing a few of these; I need to get away from looking at it like a minefield and more as a u-pick-em strawberry patch. Good stuff as always Brankica; you still rock and lookie there, I didn't even leave any lipstick on your butt..............:)
Love the five different area of investigation that you went over, great way to analyze and diagnosis the issue. I would also definitely agree doing a rankings comparison between the two time frames, and not only check what your Google ranking is, but also track the search volume for your keywords to see if it has fluctuated or gone down. Google Trends is a great tool for this as well, as one of your keywords that your ranking for may have just lost popularity online.
Hi Brankica, Really hard pressed to come up with #51 here as it's such an extensive list. Quite a few of my customers have had success driving traffic and awareness with Groupon recently. By setting up special offers they are able to get real people through the doors too. Just by asking people to quote the coupon code when they fill in the contact us form, or when they pick up the phone, it's a great way of tracking success. Still getting my head around how this could be used my an online only business, but for a brick and mortar with a web presence it's a nice little option.
Once you’ve identified a relevant keyword target, add in it — but don’t stuff the page. Only use additional keywords where it makes sense. Don’t forget to hyperlink these keywords to other relevant blog posts you’ve written, and incorporate them into headings and sub headers for increased SEO oomph. If you need some additional help here, check out our guide on how to write a blog post that ranks well (and converts!).
Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.