To sum up all of this information, even organic traffic, like direct traffic, has some gray areas. For the most part, though, organic traffic is driven by SEO. The better you are ranking for competitive keywords, the more organic traffic will result. Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.  
The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. However, some companies are experimenting with non-subscription based fee structures where purchased listings are displayed permanently. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!,[18] mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and as of 2006, Ask.com[19][20]), do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).
Search engines: Google vs. Bing. Google was the first search engine that provided better search results and people told others about it so it spread virally and became a verb “Google it”, whereas Bing is trying to buy it’s way into the market, doing ads, deals with Facebook and Yahoo, etc. Most people weren’t asking for a 2nd, “me-too” search engine, the first one solved their search pain and continues to do so, so trust was built and people have remained loyal to it.

With organic search, you don’t have to outspend your competitors to outrank them. Your competitors can’t recreate the content experience that you use to drive organic traffic.  This one is major. PPC is easy to replicate and reverse engineer. Many spy tools allow you to dissect paid campaigns to see what’s working and what’s not. You can get insight into what ad creatives generate the most clicks.
When you’re truly faced with the dilemma, “Organic vs. paid search traffic?” don’t get too worked up. There’s always a solution to your specific situation – trust us, we deal with it all of the time! Every business is different and has different goals, so the perfect search marketing mix does exist for your company. First, think about each of these bullet points, and at the end ask yourself, “Am I willing to commit?”
At TechFunnel.com, you will read the latest news and learn our opinion about product releases that are right for you. Watch videos about the latest trends in software, apps, games, AI, and virtual reality. Connect with a growing community of writers and editors who ask questions, seek answers, and innovate along the way in the realm of technology. In a medium that is meant to be effective and efficient, we strive to be both.
Incidentally, according to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.
Organic and paid social media—you shouldn’t have one without the other. A solid organic strategy improves your online presence and reputation, and a paid strategy increases your brand’s reach and awareness to targeted audiences. Managing both aspects of social media takes time and planning, but the results of a well-executed campaign are worth the effort. No time to handle it on your own? We’ve got you covered.

You may be wondering, why pay to show up in search engines and have people click on your website pages? Can’t you just improve your website’s SEO and get online visibility and organic clicks for free? The answer is that organic search isn’t actually free. SEO strategies are very beneficial to your business, but SEO takes time to take effect, (up to 6 months) and the tactics involve a lot of work toward producing quality content. With SEM/pay-per-click advertising, you see results right away, in the form of your business name on page one of a search.
Unless you have an invite, you can’t comment or submit a new product to PH. Even then, if you were to submit yourself, the likelihood is that you’d miss out on a lot of traction compared to someone influential on PH submitting. You only get one chance to submit to Product Hunt so you’ll need to identify someone who would be interested in your startup that also has influence within the PH community. To do this, go to Twitter and search the following query in the search bar:
Paid Search (PPC): Paid search results are advertisements. A business pays to have their ads displayed when users do a search containing specific keywords. The ads are typically displayed above and to the right of organic search results. The exact placement of the ads is determined by both a bidding process and quality score. The advantages and drawbacks of paid search are often the opposite of organic listings.
Aggressive "answer" boxes. So you search for a question, and Google provides not just necessarily a featured snippet, which can earn you a click-through, but a box that truly answers the searcher's question, that comes directly from Google themselves, or a set of card-style results that provides a list of all the things that the person might be looking for.

An organic marketing strategy generates traffic to your business naturally over time, rather than using paid advertising or sponsored posts. Anything you don’t spend money on directly – blog posts, case studies, guest posts, unpaid tweets and Facebook updates – falls under the umbrella of organic marketing. That email blast you just sent out? Yup, that’s organic. So is that user-generated content campaign you just launched.
Pay-per-click (PPC) campaigns generate paid traffic. The goal of running a PPC ad campaign is to increase visibility of and traffic to your website by showing up in the paid search results – you can identify ‘paid’ results easily as they are brief advertisements separate from the organic results. These ads are prompted when a user types in a relevant keyword into the search engine.
Secure (https) to non-secure sites (http): Since Google began emphasizing the importance of having a secure site, more websites are securely hosted, as indicated by the “https” in their URLs. Per the security protocol, however, any traffic going from a secure site to a non-secure site will not pass referral information. For this issue, you can correct by updating your site to be secure through a third-party SSL certificate.
Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001[12] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
With Bing Ads, your accounts are free to set up and billing is flexible. You choose between a prepay or postpay option, as well as various payment methods. If you are uncertain about anything, there is free help to answer your questions before activating your campaigns. You can also pause campaigns at any time. Remember, you’re not billed until someone clicks your ad.
Nice post. I was wondering if all this content of your strategy was been writien in blog of the site, or if you added to content in some other specific parts of the sites. I don't believe 100% in the strategy of reomoving links. If Google just penalize you taking into account your inbound likes, It would be so easy to attack your competitors just by buying dirty link packages targeting to their sites.
Retargeting: Each platform offers retargeting to help you reach people who’ve already visited your website. The benefit of retargeting is that a conversion is more likely when you know the prospect is interested. You might also upload an email list and use Facebook Custom Audiences to serve ads directly to subscribers. In the following example, we see two ads that show in the Facebook sidebar to reach former web visitors.
Hubspot found that their articles up to 2500 words drive the most traffic. Similarly, posts with more than 2500 words generated more social shares and links. Naturally, it takes some investment to create that quality of content. The key is to come up with evergreen ideas. This way, your investment will more than pay for itself because your content will be serving your business goals years down the line. Put people first. The thing about search engines and how they rank content? It’s unpredictable. But one thing will remain constant. The job of a search engine is to connect users with the most relevant and useful information. If your content serves that purpose, you don’t have to fear algorithm changes.
This is both a challenge and a great opportunity. The challenge is because the organic spots aren’t what they used to be – there used to be ten organic spots on the first page to compete for – and only five above the fold, (which refers to the vertical limitations of a user’s screen and the amount of content one can view without scrolling). Now there might be local search results, news releases, images and video included in the results – many of those above the fold. What’s the new number one spot? Is it the first local result, news release, or organic listing?
That means it takes time, but the results are long-lasting. Once you establish search engine visibility, it will serve your business for years after it’s implemented. That’s not to say that there isn’t any maintenance involved in an organic traffic strategy. The SEO landscape is ever changing. You can’t just “set and forget” your traffic system. The algorithms and ranking factors evolve. You have to keep on top of these changes to maximize your results. With all that said, an organic traffic strategy is as close as you’ll get to a traffic system on autopilot. And just another reason why organic traffic is important.
Movies: a great movie experience gets people talking about it + public relations (TV show appearances or for example, People naming Gwyneth Paltrow the most beautiful woman in the world when Iron Man 3 came out). Advertising just helps to spark word of mouth. The point is to spark word of mouth, because people don’t often see movies alone. They take their family, friends or a date. Those people will base their decision either purely on their recommendation, or by going online and looking for a preview or reading about it, which is also organic marketing. The difference is this: paid advertising will only get the movie so far; organic marketing is what will multiply sales. Money only buys the ad spot, it doesn’t guarantee a return on that ad; the quality of the ad and the storytelling in it is what makes it effective or not.
Hey Ashok! Good question. I work with clients in a lot of different industries, so the tactics I employ are often quite different depending on the client. In general though, creating killer resources around popular topics, or tools related to client services. This provides a ton of outreach opportunity. For example: We had a client build a tool that allowed webmasters to quickly run SSL scans on their sites and identofy non-secure resources. We reached out to people writing about SSLs, Https migration etc and pitched it as a value-add. We built ~50 links to that tool in 45 days. Not a massive total, but they were pretty much all DR 40+.
Paid advertising and sponsored social posts cost money but work fast, so they’re a good way to give an immediate boost to your traffic regardless of what stage your business is in. In fact, paid strategies are a good way for new companies to get their names out there while they work on their organic strategy. However, paid traffic drops as soon as the payments drop, so you’ll want to make sure you’ve got a healthy amount of organic content before ending a sponsored campaign.

Hubspot found that their articles up to 2500 words drive the most traffic. Similarly, posts with more than 2500 words generated more social shares and links. Naturally, it takes some investment to create that quality of content. The key is to come up with evergreen ideas. This way, your investment will more than pay for itself because your content will be serving your business goals years down the line. Put people first. The thing about search engines and how they rank content? It’s unpredictable. But one thing will remain constant. The job of a search engine is to connect users with the most relevant and useful information. If your content serves that purpose, you don’t have to fear algorithm changes.

What if I read anymore information my brain will explode--so where do I go if I supply all the content, but am too lazy to read all of this. Who can I pay to run with this?--(Also-I know enough to do all the grunt work-just need some direction) I have a really fun project/marketing challenge, a moderate amount of coins, and other than today-usually a ton of commitment.  http://bdehaven.com
Even if you don’t have a website, you can still make sure customers can find you online by creating listings on sites like DexKnows and Yelp. Just be aware that your customer base will be relying more and more on the internet to learn about your company, and a website will better provide the information they seek, as well as helping you build their confidence in your business.
Solid analysis on this tough topic Rand. It will definitely be interested to see what in-serp features Google continues to add to keep you on their site as opposed to clicking through to a website. I think SEOs need to take more consideration into branding and content marketing tactics in order to supplement potential lost organic traffic as time goes on.

Link building is a catchall term for the practice of creating new external links to your site. Beyond creating great content people want to share, guest blogging and asking webmasters from authoritative sites relevant to your business to link back to your pages are great ways to build links. When possible, use keywords are the anchor text for your links, as this will help send signals to Google that your pages are relevant for those terms.
Once you've set up an alert within Mention, go to your settings and then 'Manage Notifications'. From here you can select the option to get a daily digest email of any mentions (I'd recommend doing this). You also have the option of getting desktop alerts - I personally find them annoying, but if you really want to stay on the ball then they could be a good idea.
Having large groups of content that all revolve around the same topic will build more relevance around keywords that you're trying to rank for within these topics, and it makes it much easier for Google to associate your content with specific topics. Not only that, but it makes it much easier to interlink between your content, pushing more internal links through your website.

Local SERPs that remove almost all need for a website. Then local SERPs, which have been getting more and more aggressively tuned so that you never need to click the website, and, in fact, Google has made it harder and harder to find the website in both mobile and desktop versions of local searches. So if you search for Thai restaurant and you try and find the website of the Thai restaurant you're interested in, as opposed to just information about them in Google's local pack, that's frustratingly difficult. They are making those more and more aggressive and putting them more forward in the results.
Another way search engine marketing is managed is by contextual advertising. Here marketers place ads on other sites or portals that carry information relevant to their products so that the ads jump into the circle of vision of browsers who are seeking information from those sites. A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines. Search engines were not important to some industries in the past, but over the past years the use of search engines for accessing information has become vital to increase business opportunities.[31] The use of SEM strategic tools for businesses such as tourism can attract potential consumers to view their products, but it could also pose various challenges.[32] These challenges could be the competition that companies face amongst their industry and other sources of information that could draw the attention of online consumers.[31] To assist the combat of challenges, the main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility. Therefore, search engines are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against search engine misuse and spamming, and to supply the most relevant information to searchers.[31] This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business.

While organic search may drive many times more traffic to your site than paid search, you can use this report to see the quality of traffic driven by each method. For example, if you look atSite Usage statistics, you may see that organic search delivers 20 to 30 times the number of visitors, but those visitors view only half as many pages and have twice the bounce rate. And when you look at Ecommerce statistics, you may see that visitors from paid search have a much higher rate of transactions, along with a higher average value per transaction, and a higher dollar value per visit. If you find that your visitors who arrive via paid search represent a significantly higher value customer, that may be an argument to invest more in paid search.


Clients turn to search engines because they really need a product or service. They have already created a need; it only remains to find a company that suits their interests. It is a medium that can easily encourage conversion, if the company offers what the customer is looking for; the visit will result in action by the customer, either a direct purchase, request for a quote, or more information for a later purchase.
On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[67][68]
SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[60] Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[61] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.[62] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3] In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.[4]
Hey Ashok! Good question. I work with clients in a lot of different industries, so the tactics I employ are often quite different depending on the client. In general though, creating killer resources around popular topics, or tools related to client services. This provides a ton of outreach opportunity. For example: We had a client build a tool that allowed webmasters to quickly run SSL scans on their sites and identofy non-secure resources. We reached out to people writing about SSLs, Https migration etc and pitched it as a value-add. We built ~50 links to that tool in 45 days. Not a massive total, but they were pretty much all DR 40+.
!function(e){function n(t){if(r[t])return r[t].exports;var i=r[t]={i:t,l:!1,exports:{}};return e[t].call(i.exports,i,i.exports,n),i.l=!0,i.exports}var t=window.webpackJsonp;window.webpackJsonp=function(n,r,o){for(var s,a,u=0,l=[];u1)for(var t=1;tf)return!1;if(h>c)return!1;var e=window.require.hasModule("shared/browser")&&window.require("shared/browser");return!e||!e.opera}function a(){var e=o(d);d=[],0!==e.length&&l("/ajax/log_errors_3RD_PARTY_POST",{errors:JSON.stringify(e)})}var u=t("./third_party/tracekit.js"),l=t("./shared/basicrpc.js").rpc;u.remoteFetching=!1,u.collectWindowErrors=!0,u.report.subscribe(r);var c=10,f=window.Q&&window.Q.errorSamplingRate||1,d=[],h=0,p=i(a,1e3),m=window.console&&!(window.NODE_JS&&window.UNIT_TEST);n.report=function(e){try{m&&console.error(e.stack||e),u.report(e)}catch(e){}};var w=function(e,n,t){r({name:n,message:t,source:e,stack:u.computeStackTrace.ofCaller().stack||[]}),m&&console.error(t)};n.logJsError=w.bind(null,"js"),n.logMobileJsError=w.bind(null,"mobile_js")},"./shared/globals.js":function(e,n,t){var r=t("./shared/links.js");(window.Q=window.Q||{}).openUrl=function(e,n){var t=e.href;return r.linkClicked(t,n),window.open(t).opener=null,!1}},"./shared/links.js":function(e,n){var t=[];n.onLinkClick=function(e){t.push(e)},n.linkClicked=function(e,n){for(var r=0;r>>0;if("function"!=typeof e)throw new TypeError;for(arguments.length>1&&(t=n),r=0;r>>0,r=arguments.length>=2?arguments[1]:void 0,i=0;i>>0;if(0===i)return-1;var o=+n||0;if(Math.abs(o)===Infinity&&(o=0),o>=i)return-1;for(t=Math.max(o>=0?o:i-Math.abs(o),0);t>>0;if("function"!=typeof e)throw new TypeError(e+" is not a function");for(arguments.length>1&&(t=n),r=0;r>>0;if("function"!=typeof e)throw new TypeError(e+" is not a function");for(arguments.length>1&&(t=n),r=new Array(s),i=0;i>>0;if("function"!=typeof e)throw new TypeError;for(var r=[],i=arguments.length>=2?arguments[1]:void 0,o=0;o>>0,i=0;if(2==arguments.length)n=arguments[1];else{for(;i=r)throw new TypeError("Reduce of empty array with no initial value");n=t[i++]}for(;i>>0;if(0===i)return-1;for(n=i-1,arguments.length>1&&(n=Number(arguments[1]),n!=n?n=0:0!==n&&n!=1/0&&n!=-1/0&&(n=(n>0||-1)*Math.floor(Math.abs(n)))),t=n>=0?Math.min(n,i-1):i-Math.abs(n);t>=0;t--)if(t in r&&r[t]===e)return t;return-1};t(Array.prototype,"lastIndexOf",c)}if(!Array.prototype.includes){var f=function(e){"use strict";if(null==this)throw new TypeError("Array.prototype.includes called on null or undefined");var n=Object(this),t=parseInt(n.length,10)||0;if(0===t)return!1;var r,i=parseInt(arguments[1],10)||0;i>=0?r=i:(r=t+i)<0&&(r=0);for(var o;r

It’s unreasonable to assume that you will pull top rank in Google for every keyword relating to your industry. Your goal should be to pull top rank on the most desired keywords. This is an exercise that will take the effort of both marketing and management. Think about how people would search for your products and services, make a list of these keywords, and check the traffic for each term with a tool like Google’s Keyword Planner. Naturally you will want to rank for the keywords with the most traffic, so whittle your list down to the highest-trafficked, most relevant terms.


Internet marketing professionals refer to search that isn’t organic as paid search. Instead of organically, or naturally, reaching the top of the search results for a particular keyword, businesses can pay to get noticed. So, paid search is a bit like doing a local endorsement, TV ad or radio spot—but for the internet. When a consumer types in a search term that you’ve incorporated into your campaign, your ad will show up at the top of search page results, above the organic results. Sometimes, your ad may appear in the sidebar. Only if the consumer clicks on your ad do you pay anything.