Referral traffic is the third most important source, bringing 8.3% of total traffic to the leading retailers’ websites. There are four online retailers that receive significantly more referral traffic than others: Amazon, Apple, Walmart, and Gap. Live.com is their leading referral source sending nearly 3% of traffic to these sites. Also, we see that Amazon often directs its visitors to Walmart , which brings this company 3% of its traffic. And Amazon itself receives most of its traffic from Amazon-affiliated sources such as Primevideo.com and Audible.com.
The best of profitable visitors which you can get to your site is from Organic search results. This means, when people search for something and land on your website because these are the people who are most likely to convert into customers or clients. In blogging, it’s also most profitable as users will be seeing more high CPC Adsense ads, as they will see ads based on their search term.
That's way easier to do when you understand what all the things you're measuring actually mean. The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation.
Wow Brankica, what a list! Completely and utterly usable list that I am sure to apply in my niche. Very detailed post especially as you stated how to make the most of even the well known ones. We usually overlook the offline traffic generation forgetting that once upon a time, there was no internet. Slideshare sounds like something I could use. This post is unbeatable! Good job!
Another point which you did mention (between the lines: "and updating your backlinks to point to HTTPS URLs") but I actually didn't realize enough is that updating backlinks when your site switches from http to https is very important. Redirecting all http traffic to the https version of your site from the server (301) is necessary, but doesn't solve losing referral data. Only updating backlinks, especially those on httpS-sites, does. I'd like to emphasize that!
Hi Brankica, You nicely sum up 50 sources of web traffic, I know I don't use all of them, but I can start to use them now. You've nicely put on one place 50 great places to get backlinks from. It's good to have various sources of traffic, that's like not putting all the eggs in one basket. I also hear that having links from a multiple sources and from across the world is also good for SEO. Ben Wan
Social traffic is traffic and visitors from social media sites like FaceBook, Twitter, Pintrest, Reddit, Youtube and more. Low prices, best quality – Buy social traffic packages – highly responsive Social Traffic can be delivered from Facebook, Twitter, Pinterest and Reddit. All traffic is fully unique, fully trackable in Google Analytics and has shown low bounce rates and great time on site stats!
Hi, Having read all this advice I can see its going to be a busy weekend! After 'Panda' many sites have collapsed but I have found that Squidoo has surprised me as it seems to be keeping popularity and as mentioned above, makes a little money as well as helps driving traffic. Hmmm...50 ideas....shall I start from the top or be different and work my way up from the end of the list?
Note the penultimate processing step (previous campaign within timeout), which has a significant impact on the direct channel. Consider a user who discovers your site via organic search, then returns via direct a week later. Both sessions would be attributed to organic search. In fact, campaign data persists for up to six months by default. The key point here is that Google Analytics is already trying to minimize the impact of direct traffic for you.
Understanding where your site visitors come from is an integral part of any marketing strategy. Your website is the heart of your digital marketing practices, with traffic acting as the blood. No traffic means your website can’t do anything for your business; knowing the different kinds of traffic and how they play into your website gives you the power to make educated decisions on how to improve your marketing practices.
So I figured it's high time to break down what all those sources actually mean . Now, depending on what software you're using to measure all of these things, they may be bucketed slightly differently, but these definitions are pretty common across most tools you'll encounter. Make sure to double check on the finer points of some of them, but this should be a good starting point for you if you're new to this whole marketing measurement and analysis "thing."
You are giving some great advice to use for increasing readership and loyal followers. I am trying to include 2-3 sources from each of your list categories so that I have a balanced approach to increasing traffic. Right now I am learning Stumble Upon and Squido.com. Although I submit articles to Ezine, I think my keywords are not strong enough to get a good click through rate. I am getting better about writing articles with strong keywords now; sort of fell off the pace of that when I started using a lot of guest authors :( Thanks for your great insights and check list for increasing traffic, Brankica!
Ha ha ha, John, aren't you trying to be funny. Well I need to inform you that I have been to your site, read it and totally DON'T agree with you :P Your blog is great and I don't see many people running from it, lol. And definitely bookmark for future reference, there is no way to go through it in a day (I can't do it and I wrote it!). Hope you will use some of these and send me some feedback about the results.
Talk about a blog post that's worth bookmarking and reading over and over!! Nicely done Sharp Shooter. There are just too many here that I don't even think of looking at (and even a few I've never heard of) and now I'm feeling kinda silly that I have all these resources to take advantage of and I don't. I'm just gonna have to count on you to remind me and give me a good kick in the toosh every so often lol! This is beyond useful Brankica. I hope I'll smarten up and take some of your awesome advice here! Thanks for writing this up for us. You rock "Mon..y" lol ;)
Another key consideration is that social platforms have become search engines within themselves. Just look at Twitter, for example - you can use it to see what the biggest trending news of the day are and you can easily search for great content. You can search based on your location, in different languages and if you click on advanced search, there are even more options:
The amount of dark social that comprises one's direct traffic is going to vary. For example, you might be diligent about incorporating tracking tokens into your email marketing campaigns, and asking your co-marketing partners to do the same when they promote your site content. Great. You won't have a huge chunk of traffic dumped into direct traffic that should really go into email campaigns. On the other hand, perhaps you're embroiled in a viral video firestorm, and a video on your site gets forwarded around to thousands of inboxes ... you don't exactly have control over that kind of exposure, and as a result you'll be seeing a lot of traffic without referral data in the URL that, consequently, gets bucketed under direct traffic. See what I mean? It depends.
Oh, I wish you told me what was wrong with it :) I only discovered it recently but I am getting nice traffic from it. I hope you will let me know how it worked for you. At the moment I am posting both to my page and personal profile. I also realized that I might just leave it on the personal page (yeah, sound weird) cause on my fan page, I kinda like to add a little comment to the post. Anyway, thanks for the comment and I will try to find your blog over there and subscribe to it on Networked blogs.
Comments need special attention to be successful, though. Generally, you will have strict rules to follow. You can’t simply leave a “this was great, hey check out my site” comment. It will either be filtered for spam or it will be ignored. You need an insightful, detailed, and helpful message. You need to expand upon the topic in the post, argue against it, or support it with your own data. The point is to be valuable and attract positive attention.
Reddit is also worth a special mention here. It’s a cross between a social network and a web forum, which is a traffic source we’ll discuss later. Reddit is one of the largest sites online, and the entire focus of the site is based around posting links and discussing the content of those links. A lot of the content you see trend on Facebook or Twitter is trending because Reddit got hold of it and started engaging with it. However, Reddit is a very tricky platform to use for marketing. You have to avoid approaching it like a marketer, because Reddit users are like piranhas. If they sense you trying to use their audience for money, they’ll swarm you and savage you until you feel like you can’t use the site again. Make sure to read up and take great care before trying to market on Reddit.
Wonderful little article, lovely detailing and the possible sources of direct traffic which could lead to various positives and negatives to your overall SEO strategies. Direct traffic could be the prime conversion getter for your eCommerce website or could be a flaw in your website as a whole which looks like direct traffic has a correlation with organic traffic as well. As organic traffic increases, your overall direct traffic increases along with it. Does some type of bot activities lead to direct traffic as well?s
We want you to be able to make the most out of AccuRanker which is why we have a dedicated team to help you with any questions you have. We offer complimentary one-on-one walkthroughs where our Customer Success Manager will take you though our software step-by-step. We also have a chat function where you can ask us questions, give us your feedback and suggestions.
The following example shows a Client who receives 55% of their website traffic from Organic Search – typically this is a strong performance, but again this will vary greatly based on paid search. More important than the % is the number of sessions itself – this tells us how many visits (note: not unique visitors) we received through this channel. In this example, we have 7486 visits in 1 month that all came from organic searches.
Yahoo Answers is one of my favorite traffic generation sources when it comes to answer sites. It has been one of my main traffic sources on a niche site for a long time, even after I haven’t used it for months. The main thing is to give your best when answering. If your answers are chosen as the best ones, you will have more respect in the eyes of the visitors so… yes, more of them will come to check out your blog.
Now that we have the data we want in the chart, we use the advanced search to filter it down to only the traffic we want to see. Click the blue “Advanced” link beside the search bar that is just to the top right of your list of landing pages. This will open the Advanced search screen, where we want to setup our query. In the green drop down, choose “Medium” and in the text box at the end of the row we type “organic”. Click the Apply button below the query builder to apply this search.
Understanding how people landed on your website is a key component of optimization. If you’ve ever looked at Google Analytics (and if you haven’t you should), you’ve probably seen the words “Direct,” “Referral,” and “Organic” in relation to your traffic. These are the sources where your users come from — or what Google calls channels. But what do these words really mean, and why do they matter?
Consumers only have so much attention and so much money — and for each, they set a “budget” for how much they want to spend with the brands that are important to them. Consumers invest their attention and money into big promotions. Typically, big promos have big results for the retailer, but the flip side is that the promo has emptied the consumers’ budget for attention and money. If the promo is big enough, it even entices some consumers to overspend a little bit (or a lot). When consumers have expended or exceeded their budget, they tend to engage with your brand less. They become immune to marketing messages and spend fewer dollars.
This is the number of views that you can test each month on your website.It's up to you how you choose to use them, either by allocating all the views to one test or to multiple test, either on one page or on multiple pages. If you have selected the 10.000 tested views plan and you run an experiment on your category page which is viewed 7000 times per month, then at the end of the month 7000 is what you'll be counted as tested views quota.