This is a breath of fresh air. Information Technology has been, for too long, plagued by those exploiting the ignorance of well intentioned people. The more good gen we have the better we will do and the better services will become. We put useful information on our web site for people wanting to start up renting out cottages. It is extensive and quite annoys our rivals who keep this sort of thing secret, only giving it out if you 'send for an information pack'. This, then, gives them the green light to pester you with sales calls and threatened sales visits. Generosity with information is the way forward. People remember it and associate it with a postive attude towards business relationships. Thank you for your help with these links.
OMG and for the love of God, this is truly one amazing post! Not because of the content, because I have already commented on that somewhere in this mass of 200+ comments. the content is great...the fact that I continue to get emails from each and every comment ever made on this post since I commented is telling me that I need to remember to shut off the subscriptions eventually. You did one hell of a job on this post though...this really is a kick-ass list.
This is a great piece of work for references, lots of info on this, Answer sites have become less and less popular, but the you can really build your name on these sites such as forums, if you are consistent in answering questions frequently. Out of the points you have mentioned, I relay enjoy the "Guest Blogging" point, as this is a win win situation, not just putting out content on other websites, but also welcoming guest on my own site, giving readers a change and a different style of article, as everyone is unique in their own way. I'm actually posting an interview tomorrow with a well known name in the guest blogging. Whichever point one choices from above, consistency is the key, there is no point doing it once, but it should be done on frequently, and over time with patience you will start to see the rewards.
Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results. The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish non-ad search results from ads.
Although it may have changed slightly since BrightEdge published its report last year, the data still seem to hold true. Organic is simply better for delivering relevant traffic. The only channel that performs better in some capacities is paid search ads, but that is only for conversions, not overall traffic delivery (Paid Search only accounted for 10 percent of overall total traffic).
The moral of this story is that everything is contextual. And this applies to everyday happenings and to your online marketing, traffic sources, and conversion rates as well. It happens that what looks like an opportunity to be actually a setback and vice-versa. We all make changes within our sites with the purpose of having tons of traffic. We are in a continuous race for inbound links, domain authority, technical SEO, diagnosing traffic drops, search volume, keyword research and we forget to take a few steps back and see how all of these influence our overall site’s performance. We’ve documented the ranking drop issue in an earlier post as well and you can take a look at it as well to better understand this phenomenon.
As I mentioned earlier, one of the biggest downsides to SEO is that Google is constantly making changes to their algorithm; they come out of nowhere, and they can drop your domain authority by 5, 10, even 15 points and it almost feels like you need to start optimizing all over again. It's frustrating, it's hard work and the results aren't always visible - but if you can get SEO right, it can truly be an amazing source of traffic.
Amber Kemmis is the VP of Client Services at SmartBug Media. Having a psychology background in the marketing world has its perks, especially with inbound marketing. My past studies in human behavior and psychology have led me to strongly believe that traditional ad marketing only turns prospects away, and advertising spend never puts the right message in front of the right person at the right time. Thus, resulting in wasted marketing efforts and investment. I'm determined to help each and every one of our clients attract and retain new customers in a delightful and helpful way that leads to sustainable revenue growth. Read more articles by Amber Kemmis.