That helped explain some of the organic traffic loss, but knowing that this client had gone through a few website redesigns, I wanted to make sure that all redirects were done properly. Regardless of whether or not your traffic has changed, if you’ve recently done a website redesign where you’re changing URLs, it’s smart to look at your top organic landing pages from before the redesign and double check to make sure they’re redirecting to the correct pages.
I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market. This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client.
Brankica, I read through this and subscribed to the comments. Boy, it gets a little frustrating when you get so many emails that aren't to you:) When I first read I understood very lttle (very very lttle). Reading again has really been helpful. I understand these ideas so much better now. It follows that Hindu teaching, "When the student is ready the teacher will appear". You bring such value with your presentation style and willingness to go the extra miles (in this case). I will post exactly what my numbers are about two weeks from now after implementing at least 5 of these. I am hovering around 80 visitors daily in the last 10 days. I know it'll be a good report! Thanks, you rock girl. Live it LOUD!
In the end of the day it depends on the size of the website you are working with and how well known the brand is in the market. You can adapt some of the strategies listed above in the post on scale and it can have a highly positive impact on a web property, the property in question is a real content house so any thing is possible. What else do you suggest we should do I will advise you if it has been done already?
Superb resource list Brankica, thank you. I've also included it this week's Erudition, not just because you're in a competition, but because it really is a resource we should all have bookmarked. Actually, I need to make it a study priority and see how many of the sources I can reasonably use on a regualr basis. Link to Erudition | Help files from Information Junkies Anonymous
Though a long break is never suggested, there are times that money can be shifted and put towards other resources for a short time. A good example would be an online retailer. In the couple of weeks leading up to the Christmas holidays, you are unlikely to get more organic placement than you already have. Besides, the window of opportunity for shipping gifts to arrive before Christmas is ending, and you are heading into a slow season.
Thanks for this handy info. I wasn't aware that Google owned Vark so I'm off to check it out. There is so much to learn about the best sites to use on the internet for traffic generation. I'm too frightened of spending more time surfing than actually writing for my own blogs that I probably don't do nearly enough 'looking'. Does anyone else have this time problem V's actual work time?
Hey Julia, thanks so much for the comment. I just saw the idea you were talking about, that is awesome. I think you are right cause although it seems a bit inconvenient, I personally wrote down a few URL like that in my cell phone or notebook to check it out when I am back at the computer. Wow, this is something I need to think about. Also, how about those big billboards?
Those two ideas are great. I didn't know you are allowed to post links to you Amazon reviews! That is great to know, I already have some ideas in my head about this :) QR codes are definitely something to start using ASAP, too. With all the new gadgets and technology being developed, the sooner you start using it, the better results we can get :) Thanks for such an awesome comment!
One of the things that makes social media a bit more attractive than search engine optimization is that you get to maintain a bit more control over your success. You can always find new ways of improving your strategy and you can learn from your mistakes and your wins so that you can improve your traffic in the future. The same can't really be said about SEO - although it's very clear what not to do, it's not always as clear exactly what strategies can help you improve your ranking.
We used to like best to see a fairly balanced mix, back when there were mostly just three sources: Organic, Direct, and Referral. Organic Search traffic is a good sign of general site health, it’s usually the top source of conversions, and it generally shows great ROI. Direct traffic is often the people who love your site or are coming back to buy after they found you in some other way. These two groups of visitors are probably the ones that bring you the most sales or leads.
When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when it comes to organic vs. non-organic Search Engine Optimization or SEO. If you have a business online or just a website that you’re looking to draw more attention to, read on to learn more about how to make the best, cost-effective decisions to boost your search engine ranking.
Hey Andreas, there are two main reasons I saw for suspending accounts - mean people and too many links. But they come to the same. On Yahoo Answers, like everywhere else, you have competition. They will flag your answer just so their answer would be chosen as the best. On the other hand, putting too many links in your answers can provoke the same thing. I usually put a link in every 3rd or 4th answer I post. And it is usually the best answer I can make. Glad you will try out the other sources, would love to see the results.
Note: Google made a change a few years ago to how they track keywords and it has had a big impact on the discovery process. Before the change, Google would show which keywords consumers were using to find your website, making it easy to understand where and how your website was ranking. Google changed their tracking system so that any users who are logged into a Google account while searching will no longer have their keywords tracked as their Google activity remains encrypted. Due to this, when looking at Organic Traffic reports you will see (not provided) as a keyword throughout the reports – this often makes up over 90% of organic traffic and requires us to dig a bit more creatively to find what we need.
This was awesome! Holy moly! THIS type of post is definitely worth bookmarking and coming back to :) Number 51? Find Brankica and hire her for free to be your publicist!! :P LOL. You really covered pretty much all of the main traffic methods, I can't really think of much of anything else! Hmmm... maybe email list building? Like partnering up with someone else who has a list and swapping opt-in ads? Lots of people do that to get more subscribers! So, that could be another traffic method as well. :) GREAT POST! I'll try to remember to tweet this one a few times this week!
Clean, fast code is important and you need to be aware of this if you’re using WordPress themes or other CMS platforms that typically come with a lot of bloated code. Despite its chunky build, one of the key benefits of using WordPress is its structure of templates that allow you to create new pages at the push of a button and create content in a visual interface, rather than code everything yourself.
It’s content like this that forms the foundation of effective content marketing: a crucial component in modern day integrated marketing campaigns that cohesively drive marketing results. It’s so vital, in fact, that some 22% of those surveyed at Smart Insights said that content marketing would be the digital marketing activity with the greatest commercial impact in 2016.
First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. Then I will explain to you the steps in which we took to get the client to this level. I have also tried to keep this quite general so everyone can adapt their own situation to this case study.
Let’s say that you are selling dog food. And most likely you will want the best traffic possible on the keyword “dog food”. Creating/building/earning all of your links with the same anchor text will get you in trouble. If you are having 600 links from which 400 use the anchor “dog food”, you might be facing a problem; it will surely raise a red flag to the search engines. And we all know what search engines do when they are getting these kinds of alarms: they begin applying penalties and move your websites so far from reach of the user that you will not be even listed in top 100.
Organic traffic is the primary channel that inbound marketing strives to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. This does not include paid search ads, but that doesn’t mean that organic traffic isn’t impacted by paid search or display advertising, either positively or negatively. In general, people trust search engines, and sayings such as “just Google it” reinforce that humans are tied to the search engine. Thus, paid search, display, or even offline campaigns can drive searches, which may increase organic traffic while those campaigns are running.