Another good thing to look at is domain authority and core page authority. If your site has had a few redesigns, moved URLs, or anything like that, it’s important to make sure that the domain authority has carried over. It’s also important to look at the page authorities of your core pages. If these are much lower than when they were before the organic traffic slide, there’s a good chance your redirects weren’t done properly, and the page authority isn’t being carried over through those new domains.
We used to like best to see a fairly balanced mix, back when there were mostly just three sources: Organic, Direct, and Referral. Organic Search traffic is a good sign of general site health, it’s usually the top source of conversions, and it generally shows great ROI. Direct traffic is often the people who love your site or are coming back to buy after they found you in some other way. These two groups of visitors are probably the ones that bring you the most sales or leads.
If, on the other hand, you’ve already migrated to HTTPS and are concerned about your users appearing to partner websites as direct traffic, you can implement the meta referrer tag. Cyrus Shepard has written about this on Moz before, so I won’t delve into it now. Suffice to say, it’s a way of telling browsers to pass some referrer data to non-secure sites, and can be implemented as a element or HTTP header.
Another point which you did mention (between the lines: "and updating your backlinks to point to HTTPS URLs") but I actually didn't realize enough is that updating backlinks when your site switches from http to https is very important. Redirecting all http traffic to the https version of your site from the server (301) is necessary, but doesn't solve losing referral data. Only updating backlinks, especially those on httpS-sites, does. I'd like to emphasize that!
Search engine traffic. Search engine traffic is that traffic that comes from visitors clicking on links on a search results page for any search engine — whether Google, Bing, Yahoo!, Blekko, or similar. This traffic source is divided into organic or non-paid search engine traffic — meaning that the visitor clicked on a so-called natural search result — and CPC or paid search engine traffic, which is the traffic you purchase (via pay-per-click ads_ from search engines. Search engine traffic usually indicates that you have good or at least reasonably good content. It also can mean that you have chosen a good software platform. Be sure to learn which keywords are driving this traffic. Multi-channel merchants, as an example, may find that their brand name is a key search term. When this is the case, offline marketing is usually the real traffic driver.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
If your referrers have moved to HTTPS and you’re stuck on HTTP, you really ought to consider migrating to HTTPS. Doing so (and updating your backlinks to point to HTTPS URLs) will bring back any referrer data which is being stripped from cross-protocol traffic. SSL certificates can now be obtained for free thanks to automated authorities like LetsEncrypt, but that’s not to say you should neglect to explore the potentially-significant SEO implications of site migrations. Remember, HTTPS and HTTP/2 are the future of the web.
First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. Then I will explain to you the steps in which we took to get the client to this level. I have also tried to keep this quite general so everyone can adapt their own situation to this case study.

Good question, for most directories I use they ask for mobile number to send a message of verification, for the ones which phone you for verification inform the company before hand to tell their customer service people to be ready. I know the bigger the company the more tricky these things get you just have to find out what works best to answer the calls even if they give you a direct number to use. 

Armed with this information, ecommerce marketers can learn why some sources might be underperforming or focus efforts on sources that drive better quality traffic. In some cases, this might mean relying less on search engines and more on social media or brand awareness. Other times the opposite could be the best course of action. Either way, the Traffic Sources section in Google Analytics can help.


Brankica, Gooooood...ness! Where to start giving you props on this VERY well developed post. Absolutely brilliant. You have covered so much, so many areas and done it extremely well. Two items that grabbed me the most, as I have commented time and again about where I got my blogging start, and that is through freelance writing. So, I have always limited myself by using this form of media. Video / photo journalism are brilliant forms of communication, but I've always said, "Ah, that's for someone else..." And I noticed that you lightly touched on e-zines (article submissions). These will become viable again as they make adjustments. Anyway, I could go on forever. Again, you have done a fantastic job with this post. All the best, Bryan


Input your post’s url into SEMrush to discover the keywords that it’s already ranking for. Are you ranking just off the first page of the SERPs for any specific keywords that have a high search volume? Take a look at keywords which are ranking in positions 2-10 and try optimizing for these first — moving from third to first position for a term with high search volume can drastically increase organic traffic. Plus, it’s easier to bump a page up the SERPs when it’s already ranking for that keyword.
Wow, what a massive post Brankica! I love it. :) I especially liked your suggestion to answer questions on answer sites. I've tried Yahoo Answers before, though didn't do much with it. I'll definitely give it another go in the future though! Man, just when I was tidying up my to-do list, you had to make it longer for me. ;) Thanks for such an awesome read! By the way, I found this post on StumbleUpon (crazy how the world works). =p Christina
In the example below, Google’s organic results generated the most site traffic for the time period shown, but had a bounce rate that was greater than the site average. By contrast direct traffic generated fewer visits, but had a lower than average bounce rate. A page from another website, generated 5,946 visits but had a bounce rate 22.62 percent less than the site average.
The online space has definitely become extremely competitive. New businesses, platforms, and complimentary services are entering the market almost every day. In fact, nowadays you can even set up an online store in just five minutes, but to sustain it as a profitable e-commerce business requires significant amounts of time and resources, plus a great amount of business experience and marketing knowledge.
The best of profitable visitors which you can get to your site is from Organic search results. This means, when people search for something and land on your website because these are the people who are most likely to convert into customers or clients. In blogging, it’s also most profitable as users will be seeing more high CPC Adsense ads, as they will see ads based on their search term.

Wow Brankica, what a list! Completely and utterly usable list that I am sure to apply in my niche. Very detailed post especially as you stated how to make the most of even the well known ones. We usually overlook the offline traffic generation forgetting that once upon a time, there was no internet. Slideshare sounds like something I could use. This post is unbeatable! Good job!


This is a great piece of work for references, lots of info on this, Answer sites have become less and less popular, but the you can really build your name on these sites such as forums, if you are consistent in answering questions frequently. Out of the points you have mentioned, I relay enjoy the "Guest Blogging" point, as this is a win win situation, not just putting out content on other websites, but also welcoming guest on my own site, giving readers a change and a different style of article, as everyone is unique in their own way. I'm actually posting an interview tomorrow with a well known name in the guest blogging. Whichever point one choices from above, consistency is the key, there is no point doing it once, but it should be done on frequently, and over time with patience you will start to see the rewards.
In 2014, Cisco stated that video made 64% of all internet traffic. In 2015, Searchmetrics was releasing a white paper quoting that 55% of all keyword searches in the U.S. return at least one video blended into Google’s web search results and that 8 out 10 of those videos belonged to YouTube. And in 2016, Cisco was also sharing that online videos will account for more than 80% of all consumer internet traffic by 2020.

Hey Delena, I am not worried about you stalking me, I like it :) I think you can advertise any service on Craigslist. The idea you have is awesome. Not only you can point your ad to your blog but also make some extra cash. And instead just going locally, I am sure there is something you can do worldwide, like give people advice over Skype or something. Thanks for the awesome comment and the twithelp suggestion.
One of the most significant changes to Google’s algorithm over the years has been how it uses keywords to match relevant content to queries. The days of simply matching search terms to the keywords on your page are behind us, and Google’s machine learning algorithms are able to match the topical relevance of your content to the contextual meaning behind user searches.

This traffic source comes from search engines like Google, Bing, and Yahoo. Remember, paid search ads or PPC (pay-per-click) advertising are not included within this source category. If you choose to run a paid advertising campaign for your business, it will not affect your website’s ranking within an organic search. Organic search is obtained through natural placement on search engine results, without paying for it, through search engine optimization best practices.

If you want to know how engaging your content is, you might look at bounce rates, average time on page and the number of pages visited per session to get an idea – and Google can do precisely the same. If a user clicks through to your site, quickly returns to the results page and clicks on another listing (called “pogo-sticking”), it suggests you haven’t provided what this person is looking for.
Google claims their users click (organic) search results more often than ads, essentially rebutting the research cited above. A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page.[2] Research has shown that searchers may have a bias against ads, unless the ads are relevant to the searcher's need or intent [3]
So we’re confident that the high social traffic in the sixth example above reflects the highly successful social media campaigns the organization is working on. We could also see this pattern for a site which has decided that they can’t succeed with search and has, as Google suggests for such websites, chosen to work on social media success instead. The difference is, one site would have good Search and Direct traffic and really good social media, while the other might have dismal Search and rely heavily on social media, which is very time consuming and often has a low ROI. This second pattern is one we’ve seen with microbusinesses where the business owner is spending hours each day on social media and making very little progress in the business. Making the investment in a better website would probably pay off better in the long run, even if it seems like an expensive choice.
Great article! SEM Rush's new ranking study of 600,000 search queries showed a positive correlation between direct traffic and top rankings. They indicated that Google prioritizes domains with authority and consequently more direct traffic when ranking websites in its search results. See their study here: https://www.semrush.com/ranking-factors/. So, direct traffic can be viewed as a positive ranking correlation.

Brankica, Excellent list. The only one I could think of is mentioning through email to family and friends. Example: Hey Guys and Gals, Sorry I haven't been in touch for a while. I've been working my tail off building something I hope will be special. I would appreciate it if you could do me a huge favor. My blog is still new and I need some opinions on where it can improve. Let me know the good, bad and ugly:) Also, can you pass it along to some of your friends? The more opinions the better idea I have at what works and what doesn't. etc. Thanks for the post. Live it LOUD!


The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues associated with it.

hey james - congrats on your success here. just a question about removing crummy links. for my own website, there are hundreds of thousands of backlinks in webmaster tools pointing to my site. The site has no penalties or anything  - the traffic seems to be growing every week. would you recommend hiring someone to go through the link profile anyway to remove crummy links that just occur naturally?


Otherwise you might end up polluting your website’s traffic. The pages filled with obsolete or low quality content aren’t useful or interesting to the visitor. Thus, they should be pruned for the sake of your website’s health. Low quality pages may affect the performance of the whole site. Even if the website itself plays by the rules, low-quality indexed content may ruin the organic traffic of the whole batch.
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For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR.

Brankica, So far 223 Comments. No wonder ! This post is SO full of rich content. Thank you for such distilled and valuable content. Just yesterday I said I didn't know what SlideShare is. Now I know. Here's an off-beat traffic source #551 not mentioned yet: Free off-line advertising. Have your blog URL and logo printed on magnetic signs (DL envelope size) and stick it on both sides of your car/family cars. Depending on how clogged your roads are, there'll be a few hundred more people see your blog address every week. We've done it for our solar website and get many comments.


Hey there, I had to come back and post some updates. I tried your tips on my brand new blog and got following results. I have to say it is a brand new free wordpress site and I got it to have 30 daily visitors after only 5 days of following your advice. It's been 2 weeks that I am using the tips and I am up to 45 daily visitors.I also made my first money with that blog. Since I am a lot more active on Squidoo, I decided to try some of these ideas over there too, and I had my traffic double in only one week.Thanks and I will be back with more numbers and feedback how I made these traffic sources work for me.
The online space has definitely become extremely competitive. New businesses, platforms, and complimentary services are entering the market almost every day. In fact, nowadays you can even set up an online store in just five minutes, but to sustain it as a profitable e-commerce business requires significant amounts of time and resources, plus a great amount of business experience and marketing knowledge.

Hey Jeevan, Forums can ban people for promotion but most of them only do it for certain types of behavior. For example, some of them don't allow signatures until a certain number of posts. All of them will allow related links if it helps answering the question. I have never been banned from a forum and try to play by their rules. Thanks for the compliment and I think you have a great contestant as well, I RTed it the other day cause it is really useful!
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Hey Matt, thank you so much for such a great compliment. I had my head spinning when I started pulling up all the traffic sources for this post. I tried them all and recommend everyone to do it. But definitely not at once, lol. It would be great to choose one or two and try them out. Every niche is a story for itself and I am sure one of these sources you haven't tried before can bring great traffic to you.

Thanks for the comment Slava good too see your team is on top of things and happy you liked the post. The website in the case listed was a client who has taken on an agency who was doing lower quality SEO work which was affecting the site such as the huge link network and a strategy which only revolved around mainly head terms. We saw no long tail integration from the old agency's strategy, so we were able to yield great results to begin with. The clients site has 100's of high quality articles which we were able to re optimize and update as noted. Further to this they had a large index of high quality pages to work from. Sure enough the points listed above were key elements to a far wider strategy which could be 100's of points. I just wanted to include some of the biggest wins and easy to implement points.  
Now, there's one more little group that might fall into direct traffic -- it's something you might have heard about as "Dark Social" if you've been staying up to date on, well, dark social as a referral source. Basically, dark social is what some people are calling the social site traffic that most analytics programs can't capture since it lacks referral data, but is coming from things like emails and instant messengers (which, technically, are social mechanisms). Often, this unidentifiable traffic -- anything without a referring URL -- is also bucketed into direct traffic. Now, as BuzzFeed so eloquently puts it, "all 'dark social' traffic is direct traffic, but not all direct traffic is dark social."
We have been using AccuRanker for the past few months and the team have so much good stuff to say about it. Not only do the ranking seem accurate, there are a lot of added features within the platform making reporting on the data very effective. With any new tool, there are some recommendations of features that we have put forward and AccuRanker have been very receptive to these ideas and we are hopeful that they will be implemented in the near future.
Once you receive a response, it’s time to hand over the list of links and suggest your content. But remember: this isn’t a time to pitch! Instead, your response should aim to point out your content, and suggest that it might make a good addition to their page if they want to add it. By employing this method, the site owner will be far more likely to include your link as a thanks for pointing out their broken links.
This is a crucial area. If you do not have schema markup and rel="author", you are costing your business money. It is as simple as that. As an example, say I want to make spaghetti (pasta) for dinner I search for “Spaghetti Recipe” and instantly I see some great markup in play, but one competitor has no markup and no rel="author" they are losing business in my eyes. Wouldn't you agree?.
Kristine Schachinger has 17 years digital experience including a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning. She additionally specializes in site health auditing, site forensics, technical SEO and site recovery planning especially when involving Google algorithms such as Penguin and Panda. Her seventeen years in design and development and eight years in online marketing give her a depth and breadth of understanding that comes from a broad exposure to not only digital marketing, but the complete product lifecycle along with the underlying technology and processes. She is a well known speaker, author and can be found on LinkedIn, Google+ and Twitter.
Hey Delena, stress management and parenting seem like a really related areas to me :) Slideshare is really great, I only uploaded two slideshows by now, but I am satisfied with the numbers. What you can do is create a slideshow, upload it to Slideshare and then create a video out of that same slideshow and upload it to YouTube. It will take you only a few extra minutes, but you will get exposure on YT as well. I hope the Craigslist ads will help, if now with traffic than with some extra gigs! Thanks so much for the comment!
Hey Ryan, thanks for including me, I will be over there to thank you as well :) I am glad you liked the post and definitely don't advice on getting into all of them at once, lol. I am the first one that would try all, but I learned that it is the wrong way to go in about anything. The best thing would be choosing one or two of these and tracking results. I learned that Flickr can take too much time for some types of blogs, while others will have great results with it. Depends on the niche a lot. But I know you will do the best thing, you always do! Thanks for the comment and helping me in the contest!
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

You might see referral traffic coming from search engines like Google or Bing, a blog, newsletter, or email or social media sites like Facebook. Referrer traffic could be organic or through a paid search like cost-per-click (CPC) advertising or a paid advertising campaign that you have created (but in many cases, the paid advertising will show up in its very own Paid traffic type).


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Now in your reconsideration request make sure you are honest and tell Google everything that the prior agency was up too. Be sure to include all Excel information of removed links and say you are going to make an ongoing effort to remove everything negative. It is common knowledge that Google may not accept your first reconsideration request, so it may take a few times.
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