Search engine traffic. Search engine traffic is that traffic that comes from visitors clicking on links on a search results page for any search engine — whether Google, Bing, Yahoo!, Blekko, or similar. This traffic source is divided into organic or non-paid search engine traffic — meaning that the visitor clicked on a so-called natural search result — and CPC or paid search engine traffic, which is the traffic you purchase (via pay-per-click ads_ from search engines. Search engine traffic usually indicates that you have good or at least reasonably good content. It also can mean that you have chosen a good software platform. Be sure to learn which keywords are driving this traffic. Multi-channel merchants, as an example, may find that their brand name is a key search term. When this is the case, offline marketing is usually the real traffic driver.
The moral of this story is that everything is contextual. And this applies to everyday happenings and to your online marketing, traffic sources, and conversion rates as well. It happens that what looks like an opportunity to be actually a setback and vice-versa. We all make changes within our sites with the purpose of having tons of traffic. We are in a continuous race for inbound links, domain authority, technical SEO, diagnosing traffic drops, search volume, keyword research and we forget to take a few steps back and see how all of these influence our overall site’s performance. We’ve documented the ranking drop issue in an earlier post as well and you can take a look at it as well to better understand this phenomenon.

Forums are probably one of the least effective forms of free traffic, but it all depends on the forum. You’re looking for large, active communities where you can carve out a bit of a reputation for yourself. Sure, you can dominate a small forum, but the returns won’t be worth it. Conversely, too large a site and you may have trouble attracting attention at all. It’s a hard balance to strike.
So what does this mean? “Bounce rate” can be thought of as a measure of engagement. If visitors are moving around your site, they are engaged. If they are bouncing, they cannot think of a good reason to stay. There is one notable exception to this: Blogs, videos, and news sites often have higher bounce rates because a visitor reads a particular article or watches a video and then leaves. For an ecommerce site, however, you would like to see relative low bounce rates. Sources that bounce a lot are probably not providing quality traffic.
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Hi, Having read all this advice I can see its going to be a busy weekend! After 'Panda' many sites have collapsed but I have found that Squidoo has surprised me as it seems to be keeping popularity and as mentioned above, makes a little money as well as helps driving traffic. Hmmm...50 ideas....shall I start from the top or be different and work my way up from the end of the list?
No one wants to work harder than they have to – and why should they? Why pour five hours into Plan A when Plan B takes half the time and can be twice as effective? While that might seem like common sense, many companies waste a lot of time churning out new website content, when they should be revamping their existing blog posts and landing pages instead in order to increase organic traffic.

Brilliant stuff Brankica! This is a very comprehensive overview of major traffic generation strategies. My guess is that nobody will actually need to use all of them! Identifying a few which are relevant to your particular niche and fit the vision you have for your blog is the way to go. Awesome post, loads of value in there... Well done! All the best, Jym

Traffic from organic search is free and long-lasting, which makes you less dependent on advertising budgets. If you look at the list of the top three American e-commerce retailers, you will find that it matches the above data with the top three companies getting the most organic traffic. This definitely proves that SEO pays off in the long run: you attract quality traffic in large volumes without paying for it directly.


Organic traffic is the primary channel that inbound marketing strives to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. This does not include paid search ads, but that doesn’t mean that organic traffic isn’t impacted by paid search or display advertising, either positively or negatively. In general, people trust search engines, and sayings such as “just Google it” reinforce that humans are tied to the search engine. Thus, paid search, display, or even offline campaigns can drive searches, which may increase organic traffic while those campaigns are running.
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