Fantastic post Tom! There's a lot of confusion on direct traffic to begin with. These are even more finer nuances that you have explained. I have a client whose top source of traffic is direct, and part of it is maybe due to the fact that they don't do any promotion, and it's mostly shared around internally within their team. But I just noticed that their URL is http and not https so this might be something for me to take back to the team. Thanks!
For reasons we’ve already discussed, traffic from bookmarks and dark social is an enormously valuable segment to analyze. These are likely to be some of your most loyal and engaged users, and it’s not uncommon to see a notably higher conversion rate for a clean direct channel compared to the site average. You should make the effort to get to know them.
When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when it comes to organic vs. non-organic Search Engine Optimization or SEO. If you have a business online or just a website that you’re looking to draw more attention to, read on to learn more about how to make the best, cost-effective decisions to boost your search engine ranking.

Wow Brankica, what a list! Completely and utterly usable list that I am sure to apply in my niche. Very detailed post especially as you stated how to make the most of even the well known ones. We usually overlook the offline traffic generation forgetting that once upon a time, there was no internet. Slideshare sounds like something I could use. This post is unbeatable! Good job!


Secure (https) to non-secure sites (http): Since Google began emphasizing the importance of having a secure site, more websites are securely hosted, as indicated by the “https” in their URLs. Per the security protocol, however, any traffic going from a secure site to a non-secure site will not pass referral information. For this issue, you can correct by updating your site to be secure through a third-party SSL certificate.
The second major source of traffic for e-commerce sites is organic search, which is responsible for 32 percent of overall monthly traffic. Interestingly, while the ratio of search vs paid traffic for e-commerce websites is 20:1, the average ratio for all industries is 8:1 (87.17% search clicks and 13.23% paid clicks as of January 2018), which leaves room for growth of paid traffic for online retailers.
Fantastic post Tom! There's a lot of confusion on direct traffic to begin with. These are even more finer nuances that you have explained. I have a client whose top source of traffic is direct, and part of it is maybe due to the fact that they don't do any promotion, and it's mostly shared around internally within their team. But I just noticed that their URL is http and not https so this might be something for me to take back to the team. Thanks!
Organic traffic is the primary channel that inbound marketing strives to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. This does not include paid search ads, but that doesn’t mean that organic traffic isn’t impacted by paid search or display advertising, either positively or negatively. In general, people trust search engines, and sayings such as “just Google it” reinforce that humans are tied to the search engine. Thus, paid search, display, or even offline campaigns can drive searches, which may increase organic traffic while those campaigns are running.
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