For an Agency like Aira, the speed of AccuRanker is a huge feature - the ability to do fast checks and instant refreshes on keywords means we can diagnose issues as and when they happen, during meetings or when on a client call. We love how quick Accuranker is and how scalable it is across regions around the world. We use it all the time for client reports and are now also making use of the Data Studio connector to pull data into our own existing report templates.
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People who use the ambiguous phrase “social media marketing” are typically referring to advertising: you broadcast your message and hope people will listen. Even if you overcome consumer indifference with a well-targeted campaign, any subsequent interactions are affected by their very public nature. The privacy of dark social, by contrast, represents a potential goldmine of intimate, targeted, and relevant interactions with high conversion potential. Nebulous and difficult-to-track though it may be, dark social has the potential to let marketers tap into elusive power of word of mouth.
One of the things that can slow-bleed the traffic from your site is the quality (or lack thereof) of the content you publish on your site. Previous Google updates like Panda have already been released specifically to deal with the issue of low-quality content on websites. Long story short: Panda intended to stop sites with bad content from appearing in the search results.
I just joined digg a few minutes ago. I gotta tell you that I have been researching on this topic for several months now. By far the best article I have come across on traffic generation. It's one of the most comprehensive ones I've read. And includes a variety of sources which never struck me before. I'm a musician and I plan on starting a blog and uploading videos soon. This is really going to help me a lot and I'm gonna follow. :) I really like the idea of using sites like wiki, about.com, scribd etc...
The "Direct Session" dimension, not to be confused with the default channel grouping or source dimension, is something different. It can tell you if a session was genuinely from its reported campaign (reported as No), or if it was simply bucketed there due to the last non-direct click attribution model (reported as Yes). I didn't mention this dimension in the article because it has some flaws which can cause brain bending complexities, plus it goes a little beyond the scope of this article, which I tried to gear more towards marketers and non-expert GA users. It's certainly an interesting one, though.
For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simplified and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.