Thanks for the comment, I would not say it is impossible to create high quality backlinks from scratch without content, you just need to do a review on competitor backlinks and see if their are any easy targets. We have had some good luck in the education space acquiring links on the same pages as competitor from PR5+ edu sites. It all revolves around the outreach strategy in which you put in place.
Hey Caroline, that is one of the great things, being included like that. Happened to me once, when my favorite blogger asked a question on her FB page and then included the testimonials in one of the pages. So not only did I get a dofollow link from a site that is Alexa less than 5.000 but I was so happy to be featured on her blog. Thanks for the awesome comment and I would love some feedback in a week or so, when the first results come in :)
Google makes constant efforts to improve the search algorithm and detect quality content and that is why it rolled out the Google Panda 4.0 update. What is this update really doing? It deranks low quality content and boosts the high quality one, according to Google’s idea of valuable content. In the screenshot below you can see what kind of content you shouldn’t be looking into if you are really determined in making a mess out of your organic traffic.
You had to know social media would be on the list. I generally recommend that a site only have a presence on 2-3 social networks, at least while they’re small. It’s a lot of work to maintain, engage, and update a social network profile, and keep its messaging consistent with your branding. You can always spay someone to do it for you, but then it’s not a free traffic source, is it?
Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. These tools will help.
If you want to drop from your hard worked #14 position to #79, you can start looking for companies that advertise themselves like the one in the image below. We don’t even know what to believe when it comes to companies that promise guaranteed instant traffic: that they are folly (in which case you don’t need them) or charlatans (in which case you don’t want them). If you want to find out more about SEO agencies and how they can ruin your website’s traffic, we wrote a previous blog post on this.
Do you have a content strategy in place, or are your efforts more “off the cuff?” Not having a clearly defined keyword map can spell trouble — especially if two or more pages are optimized for the same keyword. In practice, this will cause pages to compete against each other in the SERPs, potentially reducing the rankings of these pages. Here is an example of what this might look like:
The truth is that a major problem for search engines is to determine the original source of content that is available on multiple URLs. Therefore, if you are having the same content on http as well as https you will “confuse” the search engine which will punish you and you will suffer a traffic loss. This is why it’s highly important to use rel=canonical tags. What exactly is this?
Next, you should specifically type search terms into the web for blogs posts on Facebook Marketing. Pick high authority blogs strategically (like posts appearing in Google’s top 10 for your subject) and write a detailed comment about results from your study. If you get lucky then these posts will be shared across social media and will direct traffic to your website.
For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. Another instance of variance is whether subdomains are included -- HubSpot software, for example, includes subdomains (like academy.hubspot.com) as a traffic source under Referrals. And sometimes it's not that tricky -- you'll always see third-party domains, like mashable.com, for instance -- right under here. This is particularly helpful if you're trying to ascertain which web properties are great for co-marketing, SEO partnerships, and guest blogging opportunities.
Conduct a quick Google search using “site:yourwebsite.com” to make sure your pages are actually indexed. If you’re noticing that critical pages aren’t appearing in the SERPs, you’ve likely found the culprit. Check your robots.txt file to make sure you haven’t blocked important pages or directories. If that looks good, check individual pages for a noindex tag.
First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. Then I will explain to you the steps in which we took to get the client to this level. I have also tried to keep this quite general so everyone can adapt their own situation to this case study.
Another special mention is Quora. The question and answer site is like a high class, actually-useful version of the defunct Yahoo Answers. Experts find questions in their industry to answer and provide detailed answers, either in the form of a moderately lengthy post, or in a post that links out to their websites. You, too, can take advantage of industry questions by answering them the best you can. Users can vote on the most useful answer, and it floats to the top, so the more useful you can be, the more exposure your link will get.
Regarding Link Detox, links it diagnoses as Toxic are generally fine as they're either not indexed by Google or have malware/viruses/etc., but I recommend a manual review of any diagnosed as Suspicious. I used it recently to get started cleaning up our backlinks and some legit sites and blogs were under Suspicious simply because they didn't have many links pointing to them.
The following example shows a Client who receives 55% of their website traffic from Organic Search – typically this is a strong performance, but again this will vary greatly based on paid search. More important than the % is the number of sessions itself – this tells us how many visits (note: not unique visitors) we received through this channel. In this example, we have 7486 visits in 1 month that all came from organic searches.
Brankica, So far 223 Comments. No wonder ! This post is SO full of rich content. Thank you for such distilled and valuable content. Just yesterday I said I didn't know what SlideShare is. Now I know. Here's an off-beat traffic source #551 not mentioned yet: Free off-line advertising. Have your blog URL and logo printed on magnetic signs (DL envelope size) and stick it on both sides of your car/family cars. Depending on how clogged your roads are, there'll be a few hundred more people see your blog address every week. We've done it for our solar website and get many comments.
Search engine traffic. Search engine traffic is that traffic that comes from visitors clicking on links on a search results page for any search engine — whether Google, Bing, Yahoo!, Blekko, or similar. This traffic source is divided into organic or non-paid search engine traffic — meaning that the visitor clicked on a so-called natural search result — and CPC or paid search engine traffic, which is the traffic you purchase (via pay-per-click ads_ from search engines. Search engine traffic usually indicates that you have good or at least reasonably good content. It also can mean that you have chosen a good software platform. Be sure to learn which keywords are driving this traffic. Multi-channel merchants, as an example, may find that their brand name is a key search term. When this is the case, offline marketing is usually the real traffic driver.
Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue.
For many startups, this means doing enterprise SEO on a small business budget, which comes with a few compromises. The problem is, Google doesn’t accept compromises when it comes to search optimisation and you need to get the fundamentals spot on. The good news is, the sooner you get these right, the faster you’ll be able to build a self-sustaining SEO strategy that doesn’t come back to bite you in the budget later.
If you’re building your website from scratch, create your own templates for new pages and important elements so you don’t have to keep typing out the same code. Also make sure you’re familiar with dynamic web pages so you can edit elements like your website’s header in one place instead of having to make the same changes manually across every page.
Let’s say that you want to move your blog from a subdirectory URL (yourwebsiterulz.com/blog) to a subdomain (blog.yourwebsiterulz.com). Although Matt Cutts, former Google engineer, said that “they are roughly equivalent and you should basically go with whichever one is easier for you in terms of configuration, your CMSs, all that sort of stuff”, it seems that things are a bit more complicated than that.
Referral means people clicked on a link somewhere else. This can be email or social, but is mostly links on other websites. If you switch the view in the Channels pie chart to Sources/Mediums, as we did for the screenshot below, you can see your most important links. For our lab site, Pinterest is major, as are Google’s educators’ sites and several homeschool sites. We can click on Acquisitions> Referrals to see more. Referral traffic can be a little confusing because it overlaps with Email and Social; more on that later.