Haven’t heard of search engine optimization yet? Search engine optimization (or SEO for short) is initiated to help boost the rankings of your website within organic search results. Some examples of techniques used to boost organic SEO include using keywords, building local citations or mentions of your business across the web, and writing content that’s valuable and relevant for real people. The goal is to have unique and quality content, a user-friendly website, and relevant links pointing to your site. These are just a few of the things that can influence the rank of a site within an organic search.
This was an extremely comprehensive, well-thought out list Brankica! I would never have thought of eBay or Craigslist- so I thought your spin on that is interesting. I would definitely recommend this list to any newbie blogger. :) So it took me awhile to come up with a #51 just because you seemed to cover everything-lo. It's an angle on the answering questions- volunteer to be interviewed on your niche for other bloggers or on a site like HARO. If you provide some great value, it is the next logical step for something to visit your site to learn more about you. Great work!!
Now, there's one more little group that might fall into direct traffic -- it's something you might have heard about as "Dark Social" if you've been staying up to date on, well, dark social as a referral source. Basically, dark social is what some people are calling the social site traffic that most analytics programs can't capture since it lacks referral data, but is coming from things like emails and instant messengers (which, technically, are social mechanisms). Often, this unidentifiable traffic -- anything without a referring URL -- is also bucketed into direct traffic. Now, as BuzzFeed so eloquently puts it, "all 'dark social' traffic is direct traffic, but not all direct traffic is dark social."
I just joined digg a few minutes ago. I gotta tell you that I have been researching on this topic for several months now. By far the best article I have come across on traffic generation. It's one of the most comprehensive ones I've read. And includes a variety of sources which never struck me before. I'm a musician and I plan on starting a blog and uploading videos soon. This is really going to help me a lot and I'm gonna follow. :) I really like the idea of using sites like wiki, about.com, scribd etc...
Are you currently excluding all known bots and spiders in Google Analytics? If not, you may be experiencing inflated traffic metrics and not even know it. Typically, bots enter through the home page and cascade down throughout your site navigation, mimicking real user behavior. One telltale sign of bot traffic is a highly trafficked page with a high bounce rate, low conversions and a low average time on page.
So we’re confident that the high social traffic in the sixth example above reflects the highly successful social media campaigns the organization is working on. We could also see this pattern for a site which has decided that they can’t succeed with search and has, as Google suggests for such websites, chosen to work on social media success instead. The difference is, one site would have good Search and Direct traffic and really good social media, while the other might have dismal Search and rely heavily on social media, which is very time consuming and often has a low ROI. This second pattern is one we’ve seen with microbusinesses where the business owner is spending hours each day on social media and making very little progress in the business. Making the investment in a better website would probably pay off better in the long run, even if it seems like an expensive choice.
Brankica,Oh my gosh girl you have really covered traffic generation. This enough to keep us all busy for awhile.I have been doing some offline advertising that work. I think the best one has been wearing Tshirt that invites people to site. It is a catchy domain name that they have to remember and go home and type in. I am amazed at how many people actually do it.Thanks for the new ideas.