No one wants to work harder than they have to – and why should they? Why pour five hours into Plan A when Plan B takes half the time and can be twice as effective? While that might seem like common sense, many companies waste a lot of time churning out new website content, when they should be revamping their existing blog posts and landing pages instead in order to increase organic traffic.
Are you currently excluding all known bots and spiders in Google Analytics? If not, you may be experiencing inflated traffic metrics and not even know it. Typically, bots enter through the home page and cascade down throughout your site navigation, mimicking real user behavior. One telltale sign of bot traffic is a highly trafficked page with a high bounce rate, low conversions and a low average time on page.
Google measures average time on site by first collecting each visitor’s exact time on a particular page. Imagine that a visitor lands on page 1 of your site. Google places a cookie, including a unique code for the visitor and a time stamp. When that visitor clicks through to page 2 of your site, Google again notes the time, and then subtracts the time that the visitor arrived at page 2 from the time that the visitor arrived at page 1. Google then averages each and every page’s time spent to get the average time each visitor spends on the site.
For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting.
Conduct a quick Google search using “site:yourwebsite.com” to make sure your pages are actually indexed. If you’re noticing that critical pages aren’t appearing in the SERPs, you’ve likely found the culprit. Check your robots.txt file to make sure you haven’t blocked important pages or directories. If that looks good, check individual pages for a noindex tag.
To give you an idea of just how much money is being spent on paid search, take a look at Google. Google's AdWords program is the most used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands, AdWords accounts for roughly 70% of their revenue -- which speaks wonders for its effectiveness.
The term “organic” refers to something having the characteristics of an organism. Although black hat SEO methods may boost a website’s search engine page rank in the short term, these methods could also get the site banned from the search engines altogether. However, it is more likely that readers will recognize the low quality of sites employing black hat SEO at the expense of the reader experience, which will reduce the site’s traffic and page rank over time.
BuzzFeed: Everyone knows the primary perpetrator of Clickbait and content appropriation on the web, but seemingly few people realize that anyone can write for them. You can sign up for a free account here, and simply start creating content on their site. There’s a lot of content that sees very little exposure on the site, but if something does catch on – perhaps because of your audience and your brand reputation – BuzzFeed will reach out to you and help by promoting it on the main sections of their site.
Hey there, I had to come back and post some updates. I tried your tips on my brand new blog and got following results. I have to say it is a brand new free wordpress site and I got it to have 30 daily visitors after only 5 days of following your advice. It's been 2 weeks that I am using the tips and I am up to 45 daily visitors.I also made my first money with that blog. Since I am a lot more active on Squidoo, I decided to try some of these ideas over there too, and I had my traffic double in only one week.Thanks and I will be back with more numbers and feedback how I made these traffic sources work for me.
Interviews can be a source of some decent traffic, both in giving and hosting them. On the giving side, you’re building your reputation and you’re gaining links, as the places who interview you publish a link to you as their source. On the hosting side, you publish links to influencers you interview, who have a decent chance of linking to you as a “check out this interview I did” comment somewhere. They have an interest in promoting it, after all.
This was awesome! Holy moly! THIS type of post is definitely worth bookmarking and coming back to :) Number 51? Find Brankica and hire her for free to be your publicist!! :P LOL. You really covered pretty much all of the main traffic methods, I can't really think of much of anything else! Hmmm... maybe email list building? Like partnering up with someone else who has a list and swapping opt-in ads? Lots of people do that to get more subscribers! So, that could be another traffic method as well. :) GREAT POST! I'll try to remember to tweet this one a few times this week!
But now, that is all changing. We can still see all of that information ... sometimes. Things got a whole heck of a lot more complicated a little over a year ago, when Google introduced SSL encryption . What does that mean? It means Google started encrypting keyword data for anyone conducting a Google search while logged in to Google. So if you're logged in to, say, Gmail when you do a search, the keyword you used to arrive on a website is now encrypted, or hidden. So if that website drilled down into its organic search traffic source information, they'd see something like this:
Who are you man!? You better be back here till tomorrow and give me number 51 or you will be doing push ups for the rest of your blogging life!!! RLMAO Hey Steve, thanks so much for the comment and I am glad that there is someone after all that is getting all the traffic his webhost can take! I am already thinking of how to enter your Webmaster tools and redirect your whole blog to mine... thinking, thinking, thinking.... Thanks for the RT and love having you as my blogging friend!
Hi, thanks for your comment. When you refer to incognito browsing, I think it's important to clarify that referrer data *is* passed between sites. Click on a link whilst in incognito, and the referrer header is passed as usual. The exception is if you're browsing normally, and then opt to open a specific link in incognito mode - this won't pass referrer data.
You can apply this to marketing in a few ways. If, for example, you purchase paid search advertising, you’ll want to make sure those “CPC” sources have generally low bounce rates. If a pay-per-click or cost-per-click campaign has a high bounce rate (1) check your landing page to make sure that it provides the content promised in your ad, (2) check your ad copy to ensure it is clear, and (3) check your keywords.
Or, you could make up a fun game where the first person posts a picture illustrating their pet’s name. The next person has to guess their pet’s name based on the picture. So, if I had a dog named Spot, I might post a picture of a spot. (I did say to keep it simple!) Of course, it’s easy to guess, but it’s also fun and all you have left to do is sit back and watch the comments roll in.
Wonderful little article, lovely detailing and the possible sources of direct traffic which could lead to various positives and negatives to your overall SEO strategies. Direct traffic could be the prime conversion getter for your eCommerce website or could be a flaw in your website as a whole which looks like direct traffic has a correlation with organic traffic as well. As organic traffic increases, your overall direct traffic increases along with it. Does some type of bot activities lead to direct traffic as well?s
BrightEdge research supports that a blended approach is best for delivering high performing content. Not only will combining organic and paid search increase website traffic, but it will offer a bigger return on the investment. Take Retail, Technology and Hospitality industries, for example — organic and paid search combined make up more than two-thirds of their total revenue.
In other words, businesses have much less visibility into which keywords searchers are using to find them, making it much harder to understand which words and terms are or working -- or not working -- in their search engine optimization. Google said this would only affect about 11% of searches, but the truth of the matter is the number is much greater than that, and is only continuing to increase as Google's user base grows. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source.
This is the number of views that you can test each month on your website.It's up to you how you choose to use them, either by allocating all the views to one test or to multiple test, either on one page or on multiple pages. If you have selected the 10.000 tested views plan and you run an experiment on your category page which is viewed 7000 times per month, then at the end of the month 7000 is what you'll be counted as tested views quota.