If you want to know how engaging your content is, you might look at bounce rates, average time on page and the number of pages visited per session to get an idea – and Google can do precisely the same. If a user clicks through to your site, quickly returns to the results page and clicks on another listing (called “pogo-sticking”), it suggests you haven’t provided what this person is looking for.
One of the reasons for a traffic drop can also be due to your site losing links. You may be seeing a direct loss of that referral traffic, but there could also be indirect effects. When your site loses inbound links, it tells Google that your site isn't as authoritative anymore, which leads to lower search rankings that in turn lead to traffic drops (because fewer people are finding your site if it's not ranked as highly and more).
We are in the SEO industry for a while now, wearing many hats: digital marketers, tool developers, advisers, researchers, copywriters, etc. But first of all, we are, just like you, site owners. And we’ve been through ups and downs regarding organic traffic, and we were in the situation of trying to understand why the Google traffic dropped dramatically at some point as well. Having all these in mind, we’ve thought of easing your work, and we’ve put together a list with the top 16 reasons that can cause sudden traffic drop, unrelated to Google algorithm changes or penalties.
On the basis of this article alone, you should be given a Ph.D in internet traffic generation. Absolutely fantastic set of ideas & sources for traffic generation. I had taken a print of this article the first I read it and then took some serious action of some of the ideas that have mentioned here - flickr images, blog commenting, slideshare (this even resulted in some great business leads and closures), sites such as blog engage, blog interact, social media sources such as LinkedIn, forum participation etc. And they have done wonders to my sites. The fact that there are 319 comments here even as I write is testimony to the authenticity of the ideas presented here. Great article which will one day be a classic - if it is not already.
The time might have come when you want to secure your website and switch from HTTP to HTTPS. Easier said than done. A lot of issues might appear along the way that can screw up your hard-worked organic traffic. However, there is one thing that can really mess up things for your website while moving your site to https; and that is the canonical tag.
I would like to talk about a case study for a large start up I worked on for over eight months in the Australian and US market. This client originally came to the company with the typical link building and SEO problems. They had been using a SEO company that had an extensive link network and was using less than impressive SEO tactics and methodologies over the last 12 months. The company was also losing considerable revenue as a direct result of this low quality SEO work. So, I had to scramble and develop a revival strategy for this client.
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It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
Hey Brankica, These are some great sources to get more traffic to your sites. I do agree with your arguments about answer sites and forums. Most of us, including myself, don't use these much, nowadays. I clearly don't know the reason. But I can tell you one thing : Some forums ban you if you promote your site (that depends upon what type of forum it is). Anyway, thank you for sharing the great resource ! And Best of luck with the contest :D I think you would probably win the contest :D (because you have useful posts). Jeevan Jacob John
I feel that an article is only good if it adds value to the reader, and this one qualifies as a great article because it has shown me quite a few new ways in which to generate traffic to my blogs. I would like to tell you that I had read your suggestions about using flickr images on blog for traffic generation some other place as well and I have religiously followed that on my blog and today at least 15% of the traffic to my site comes from there! I am therefore going to follow the other suggestions as well (the ones that I am not following now) and hope to take my blog from Alexa 500K to sub 100K in the next couple of month!
Amber Kemmis is the VP of Client Services at SmartBug Media. Having a psychology background in the marketing world has its perks, especially with inbound marketing. My past studies in human behavior and psychology have led me to strongly believe that traditional ad marketing only turns prospects away, and advertising spend never puts the right message in front of the right person at the right time. Thus, resulting in wasted marketing efforts and investment. I'm determined to help each and every one of our clients attract and retain new customers in a delightful and helpful way that leads to sustainable revenue growth. Read more articles by Amber Kemmis.