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If your page is ranking for a keyword like “social media management,” you might want to look into similar long-tail keywords, such as “social media management pricing” or “social media management tools.” Chances are, adding in sections that address these subjects will be fairly easy. Additionally, by adding in a few extra long-tail keywords, you’ll have the added bonus of increasing the total keyword density of the page.
Armed with this information, ecommerce marketers can learn why some sources might be underperforming or focus efforts on sources that drive better quality traffic. In some cases, this might mean relying less on search engines and more on social media or brand awareness. Other times the opposite could be the best course of action. Either way, the Traffic Sources section in Google Analytics can help.
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Visual assets aren’t regular images you might pull from a Google Image search. Instead, these are unique diagrams or infographics you’ve created specifically for your epic content. These kinds of diagrams or infographics explain a theory, communicate a point, or showcase data in exciting and interesting ways—and gain attention (and links) because of it.
Although it may have changed slightly since BrightEdge published its report last year, the data still seem to hold true. Organic is simply better for delivering relevant traffic. The only channel that performs better in some capacities is paid search ads, but that is only for conversions, not overall traffic delivery (Paid Search only accounted for 10 percent of overall total traffic).
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Though a long break is never suggested, there are times that money can be shifted and put towards other resources for a short time. A good example would be an online retailer. In the couple of weeks leading up to the Christmas holidays, you are unlikely to get more organic placement than you already have. Besides, the window of opportunity for shipping gifts to arrive before Christmas is ending, and you are heading into a slow season.
Hi , the post is really nice , and it made me think if our current strategy is ok or not , 2 things are important " High quality content strategy " and " Good quality Links " now joining those correctly can pose some real challenges , say if we have n no of content writers who are writing for couple of websites, to be generic let’s consider , 1 writer @ 1 website . We have to write make a content strategy for in-house blog of the website to drive authentic traffic on it and a separate content strategy for grabbing links from some authentic High PR website i.e. CS should be 2 ways , In-house / Outhouse .
Hey Mavis, thanks for that :) I wrote down all the ideas from the comments as well so there are at least 65 ideas now, lol. I just wish we all had more time in a day to really work on all of them. I guess all that testing and tracking comes now so we can focus on the best for our blogs. But do I even need to say how much I hate testing and tracking.
Wonderful little article, lovely detailing and the possible sources of direct traffic which could lead to various positives and negatives to your overall SEO strategies. Direct traffic could be the prime conversion getter for your eCommerce website or could be a flaw in your website as a whole which looks like direct traffic has a correlation with organic traffic as well. As organic traffic increases, your overall direct traffic increases along with it. Does some type of bot activities lead to direct traffic as well?s
Hi Pavan, I would agree that it's a long post - but some posts are just worth the read no matter how long they are - especially this one since it's loaded with useful resources. I've actually bookmarked it and I plan to read it a few times over in hopes of putting these great tips to use. All in all - it's not length that matters - it's how a post is presented and the information that it contains within. If a writer can keep me captivate or entertained during the entire thing - then I'm willing to read it regardless of how long or short it is. Just my opinion :). Have a great week. Cheers
This traffic source comes from search engines like Google, Bing, and Yahoo. Remember, paid search ads or PPC (pay-per-click) advertising are not included within this source category. If you choose to run a paid advertising campaign for your business, it will not affect your website’s ranking within an organic search. Organic search is obtained through natural placement on search engine results, without paying for it, through search engine optimization best practices.
Social traffic is traffic and visitors from social media sites like FaceBook, Twitter, Pintrest, Reddit, Youtube and more. Low prices, best quality – Buy social traffic packages – highly responsive Social Traffic can be delivered from Facebook, Twitter, Pinterest and Reddit. All traffic is fully unique, fully trackable in Google Analytics and has shown low bounce rates and great time on site stats!
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties.
Forums are probably one of the least effective forms of free traffic, but it all depends on the forum. You’re looking for large, active communities where you can carve out a bit of a reputation for yourself. Sure, you can dominate a small forum, but the returns won’t be worth it. Conversely, too large a site and you may have trouble attracting attention at all. It’s a hard balance to strike.
"We have used quite a few tools for tracking SERPs and keywords as part of our content marketing effort. And there was always something missing. It wasn’t until we found AccuRanker that we were completely satisfied. It has increased our productivity. The powerful filters, tagging, instant checks, integration with GSC, multiple URL detection per keyword, accurate search volume, and notes, are all features we now can’t live without. AccuRanker really has taken our SEO efforts to another level. We were able to grow our organic traffic by 571% in just 13 months."
Wow, great post, Brankica!!! I've used Flickr in the past and while I haven't gotten much traffic from it, I've gotten a ton of backlinks. Like there's this one photo in particular that I tagged as "SEO" and included a link in the description back to the blog post I used the photo in. I guess there are lots of autoblogs that scrape stuff like SEO-related images, and since they scrape the description, too, I get lots of automatic backlinks. Sure, they're crappy backlinks, but still backlinks :)
Hi Brankika, With respect to EZA, I no longer submit to them. They rejected some of my article for saying that the page I was linking to did not contain enough information. I linked to my blog and to the original article. I believe they didn't like the link to the original article. That being the case, they no longer allow one of the cardinal rules of syndication as per Google itself..."Link To The Original". Once they stopped allowing that, they were no longer useful to me. Thanks for the great resource. Mark
One of the things that can slow-bleed the traffic from your site is the quality (or lack thereof) of the content you publish on your site. Previous Google updates like Panda have already been released specifically to deal with the issue of low-quality content on websites. Long story short: Panda intended to stop sites with bad content from appearing in the search results.
Hi Brankica Wow, this is a super-comprehensive list for me to go through one by one and try those I have not even heard of till now :-) As always, some very useful information for those of us serious about our traffic generation and making an impact in our niche. Thanks for sharing your own experiences and I'll let you know how I go when I have implemented some of your suggestions. Patricia Perth Australia
You can apply this to marketing in a few ways. If, for example, you purchase paid search advertising, you’ll want to make sure those “CPC” sources have generally low bounce rates. If a pay-per-click or cost-per-click campaign has a high bounce rate (1) check your landing page to make sure that it provides the content promised in your ad, (2) check your ad copy to ensure it is clear, and (3) check your keywords.
One of the reasons for a traffic drop can also be due to your site losing links. You may be seeing a direct loss of that referral traffic, but there could also be indirect effects. When your site loses inbound links, it tells Google that your site isn't as authoritative anymore, which leads to lower search rankings that in turn lead to traffic drops (because fewer people are finding your site if it's not ranked as highly and more).
Hello Brankica, I am from India and new to online industry, I have asked a question to many blogger's "how to get traffic to a website " many didn't gave complete full fill answer to me, I used to ask them again-again but same answer repeats from them, I felt bad and searched for traffic source in Google I found your link Thanks a lot for your valuable information I feel very happy and gets confidence that I can get some good traffic to my website, I follow your blog Thank you :)
WOW Brankica, cannot believe that you also includes Craigslist.org on your list! What a great post, indeed. ;) Elise add #51 email list building, so I would add #52 rss feed submission, #53 review websites like resellerratings.com, reviewcentre.com, etc., #54 blog search engine like Technorati, plus I have about 40 video websites where you can upload and share your video like break.com, blip.tv. Good luck with the contest. ;)
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Being a good internet Samaritan is great and all, but how does this help you build links? Let me explain: the kind of broken links you’re looking for are found on sites relevant to your business, industry, or niche. By finding these sites and informing them of these broken links, you strike up a conversation with the site owner and give yourself the opportunity to suggest a link to your epic piece of content be added to their site.
According to our data, twenty-three out of the twenty-five largest retailers use Product Listing Ads (PLAs), which are cost-per-click ads that are purchased through AdWords to promote products. Google initially launched Product Listing Ads in the US market in 2011. However, the advertising format experienced an astronomical rise around 2014, when the search engine launched the feature in other countries. Today, PLAs account for 43 percent of all retail ad clicks and a staggering 70 percent of non-branded clicks!
That's way easier to do when you understand what all the things you're measuring actually mean. The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation.
Thank you Jayne, for doing all that voting and sharing, means the world to me! I am glad you saw some new ideas and looking at all the comments, I think I killed a really bug tree with this post, that is how many people want to print it out, lol. If at any point of time you get stuck with one of these, send me an e-mail, tweet, what ever and I will try to help you with extra ideas :)
Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss, but it was nothing definitive. Because of this, I moved to the on-page metrics for further clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.