The main tip about using answer sites is not to link to your blog every time you answer a question. Especially if the post is not closely related to the question. Answer some questions for the sake of answering them. You will always have links in your bio/profile, so if you answer a question like a rock star (without a link), some traffic will come from people checking out your profile.
Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss, but it was nothing definitive. Because of this, I moved to the on-page metrics for further clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.
If you want to drop from your hard worked #14 position to #79, you can start looking for companies that advertise themselves like the one in the image below. We don’t even know what to believe when it comes to companies that promise guaranteed instant traffic: that they are folly (in which case you don’t need them) or charlatans (in which case you don’t want them). If you want to find out more about SEO agencies and how they can ruin your website’s traffic, we wrote a previous blog post on this.
To sum up all of this information, even organic traffic, like direct traffic, has some gray areas. For the most part, though, organic traffic is driven by SEO. The better you are ranking for competitive keywords, the more organic traffic will result. Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.
Thank you Jayne, for doing all that voting and sharing, means the world to me! I am glad you saw some new ideas and looking at all the comments, I think I killed a really bug tree with this post, that is how many people want to print it out, lol. If at any point of time you get stuck with one of these, send me an e-mail, tweet, what ever and I will try to help you with extra ideas :)
I used to work with Ranker-Tracker and was more than pleased when I changed to AccuRanker, which is not only the fastest SERP tool available but also very accurate. The keyword data in Accuranker is refreshed every single day. I can also get instant on-demand ranking updates - rankings refresh in a matter of seconds whenever we need it. Reporting is very easy and saves us time as we can set automated emails to be sent directly to our and clients emails.
BuzzFeed: Everyone knows the primary perpetrator of Clickbait and content appropriation on the web, but seemingly few people realize that anyone can write for them. You can sign up for a free account here, and simply start creating content on their site. There’s a lot of content that sees very little exposure on the site, but if something does catch on – perhaps because of your audience and your brand reputation – BuzzFeed will reach out to you and help by promoting it on the main sections of their site.
There’s also other search engines. Ask, Dogpile, IxQuick, and so forth; these are all minor. However, one search engine seems to be gaining market share and exposure, and that’s DuckDuckGo. It has been trending in the wake of Google privacy concerns and some clever marketing from the DDG staff. It’s something you should, at least, pay some attention to.
This is a fantastic list! I thought I had it covered, but I'm only half way there. I can't wait to tackle some of these. It can all get overwhelming at times, because there's so much information and so many resources out there. I would like to take advantage of Facebook and Google ads, but I'm not sure if they'll be worth the investment when compared to everything else out there. I just started guest posting, I have three due this weekend. And I'm going to start writing articles for Biznik.com - which is a great site and has put me in touch with loads of local people. Love it. The forums is an area that I just recently started dancing around it and I'm still finding my way. Thanks for sharing this great information.
Facebook ads are a great way to get highly targeted traffic to your blog (landing page, fan page, what ever). Although not a free traffic source, it is a great one. The price is not very high and I think it is pretty acceptable considering that you can choose demographics of Facebook users that will see your ad. I had great success getting traffic that converts on one of my niche sites.
Hey Jeevan, Forums can ban people for promotion but most of them only do it for certain types of behavior. For example, some of them don't allow signatures until a certain number of posts. All of them will allow related links if it helps answering the question. I have never been banned from a forum and try to play by their rules. Thanks for the compliment and I think you have a great contestant as well, I RTed it the other day cause it is really useful!
However, this may not be the case for your company or your clients. You may start by looking at keyword rankings, and realize that you’re no longer ranking on the first page for ten of your core keywords. If that’s the case, you quickly discovered your issue, and your game plan should be investing in your core pages to help get them ranking again for these core keywords.
Wow Brankica! I just don't know how I missed this awesome post :) I have just been going through it for quite sometime and finally bookmarked it for future reference whenever I need it- it is that good! Awesome indeed :) I loved the way you shared all the way you could get traffic and even though I am doing most of these things, there is so-so much more that I need to work on and change the way I look at some others. Thanks so much for sharing, and wishing you the best for the contest :)
Wow Brankica, what a list! Completely and utterly usable list that I am sure to apply in my niche. Very detailed post especially as you stated how to make the most of even the well known ones. We usually overlook the offline traffic generation forgetting that once upon a time, there was no internet. Slideshare sounds like something I could use. This post is unbeatable! Good job!
Hey James, I LOLed at your comment. In a good way of course. What do you mean you knew about 3 things!? You better get to work then. Just kiddin'. Glad you liked the list and hope you will put it to use. And if you do, I really hope to hear some feedback on how it worked for you. These tips are awesome for websites like those, I have some of those. You should definitely give this list a go, I first tested all these on my main niche site and then on my blog. I can tell you that these sources can make miracles if they are used right.
I have that problem :) I read all day long sometimes, just to realize at 1 AM that I am supposed to post at 7 AM ( I try to keep the posting schedule) and I have nothing written! Do your blog posts first, if you can write a few in advance that is great, cause that way you can schedule them and feel more relaxed, not being under pressure. Then check out one of these recommended sites. With for example Yahoo answers, you can spend 10-15 minutes every day and answer 3 questions in that time. Out of those 3 one can have a link. Not too much effort but can bring nice results!
Referral traffic is the third most important source, bringing 8.3% of total traffic to the leading retailers’ websites. There are four online retailers that receive significantly more referral traffic than others: Amazon, Apple, Walmart, and Gap. Live.com is their leading referral source sending nearly 3% of traffic to these sites. Also, we see that Amazon often directs its visitors to Walmart , which brings this company 3% of its traffic. And Amazon itself receives most of its traffic from Amazon-affiliated sources such as Primevideo.com and Audible.com.
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.
If your company is like my client’s, there’s a good chance you’re taking advantage of the maximum 20 goal completions that can be simultaneously tracked in Analytics. However, to make things easier and more consistent (since goal completions can change), I looked at only buyer intent conversions. In this case it was Enterprise, Business, and Personal edition form fills, as well as Contact Us form fills.
Hey Ashok! Good question. I work with clients in a lot of different industries, so the tactics I employ are often quite different depending on the client. In general though, creating killer resources around popular topics, or tools related to client services. This provides a ton of outreach opportunity. For example: We had a client build a tool that allowed webmasters to quickly run SSL scans on their sites and identofy non-secure resources. We reached out to people writing about SSLs, Https migration etc and pitched it as a value-add. We built ~50 links to that tool in 45 days. Not a massive total, but they were pretty much all DR 40+.
By using the Content Assistant feature of Cognitive SEO, I’ve included the majority of the suggested keywords by the tool on the content assets we’re aiming to increase in organic visibility. I’ve also restructured the underperforming content and added new sections – to make the inclusion of the suggested key phrases more logical, natural and create relevant content.
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties.
The amount of dark social that comprises one's direct traffic is going to vary. For example, you might be diligent about incorporating tracking tokens into your email marketing campaigns, and asking your co-marketing partners to do the same when they promote your site content. Great. You won't have a huge chunk of traffic dumped into direct traffic that should really go into email campaigns. On the other hand, perhaps you're embroiled in a viral video firestorm, and a video on your site gets forwarded around to thousands of inboxes ... you don't exactly have control over that kind of exposure, and as a result you'll be seeing a lot of traffic without referral data in the URL that, consequently, gets bucketed under direct traffic. See what I mean? It depends.
Traffic from organic search is free and long-lasting, which makes you less dependent on advertising budgets. If you look at the list of the top three American e-commerce retailers, you will find that it matches the above data with the top three companies getting the most organic traffic. This definitely proves that SEO pays off in the long run: you attract quality traffic in large volumes without paying for it directly.
Hi Brankica! I had to stop by again and let you know how a few of these ideas of yours are working for me. Purely because of this article, I put an ad on Craigslist for my Natural Parent consulting. Also I started posting a bit on Q&A sites, but I should bump that up. Paper.li didn't make a lot of sense to me until the other day when I was mentioned on Twitter, followed the link, and got to see exactly what it was. Then I went, "Ohhh! That's what she meant!" lol Next on my list is Slideshare. My Beat the Stress articles seem to be the most successful so I'll use those. Maybe I should shift focus a little to stress management and parenting? =) Thanks, as always! I should just print out this list.
Direct traffic can encompass a wide range of sources, including those you would have liked to have tracked in analytics. A drop in traffic from a particular source does not necessarily mean a drop in traffic. It could indicate a case in which that source ended up being categorized under Direct traffic. The best advice is - proactively use tracking parameters in cases where you may be risking not properly seeing traffic. There is actually a nice infographic showing the main factors impacting traffic. I use it sometimes to solve the current issues. Taking the right steps to address potentially miscategorized traffic, as well as being upfront with clients about the causes, can help to mitigate problems.
To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.
Content is one of the 3 main Google ranking factors. As a matter of fact, having a blog can help you get your content indexed faster. An active blog – relying on qualitative and insightful content, and backed by authoritative links – will help you improve your rankings and thus your organic traffic. Also, long-form copies (above 1200 words) tend to rank higher and be crawled more often.
Hey Brankica, I'm going to have to kill a tree for this one too.... going to print it! :-) (but is it as bad if I use a piece of paper that I printed something else on the other side?) Lots of great ideas here I haven't seen as well as some reminders- thanks! Personally, my biggest challenge is consistency! Have you found that some methods take longer to see results or are there certain things you do that consistently work for you? Just curious... I would think that it might depend on the niche as well? (of course you don't know until you try it, huh? ;-)) Thanks for such a great resource- I'll definitely be sharing this with my readers too! :-) Kim
Overall, these were ten of the key elements which assisted our client in reaching this growth in organic SEO traffic. I hope this guide/case study can assist webmaster's who have been targeted by recent updates over the last 12 months. If you want to learn more about these tactics or have any questions feel free to contact me via Twitter @ https://twitter.com/connections8 or leave a comment below!
Another good thing to look at is domain authority and core page authority. If your site has had a few redesigns, moved URLs, or anything like that, it’s important to make sure that the domain authority has carried over. It’s also important to look at the page authorities of your core pages. If these are much lower than when they were before the organic traffic slide, there’s a good chance your redirects weren’t done properly, and the page authority isn’t being carried over through those new domains.