Google measures average time on site by first collecting each visitor’s exact time on a particular page. Imagine that a visitor lands on page 1 of your site. Google places a cookie, including a unique code for the visitor and a time stamp. When that visitor clicks through to page 2 of your site, Google again notes the time, and then subtracts the time that the visitor arrived at page 2 from the time that the visitor arrived at page 1. Google then averages each and every page’s time spent to get the average time each visitor spends on the site.
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Note: Google made a change a few years ago to how they track keywords and it has had a big impact on the discovery process. Before the change, Google would show which keywords consumers were using to find your website, making it easy to understand where and how your website was ranking. Google changed their tracking system so that any users who are logged into a Google account while searching will no longer have their keywords tracked as their Google activity remains encrypted. Due to this, when looking at Organic Traffic reports you will see (not provided) as a keyword throughout the reports – this often makes up over 90% of organic traffic and requires us to dig a bit more creatively to find what we need.
Everything on Wikipedia and other Wikis has a resource part. So if the image's resource is your blog (and I am talking about useful and good images, not just anything) you will get traffic. I explained in the post how it generally works for a travel site for example. It works better for some niches than others but creative people can make everything work for them.
Hey Brankica, This is a great post. I loved it. I am a newbie in the world of blogging just 1 month old. I am really happy with my blogging. The problem here is that, i get a very less amount of traffic and almost no comments at all. I will try some of your tips you have given here and then tell you how it really worked out for me. Thanks , it was a lot of information which i never ever heard. hope it will be useful for me. Thanks again, for the greatest post i have ever read
A few links down and I've noticed that Brian has a link from WordPress.org. Not bad! Turns out that his content has been referenced within one of WordPress's codex posts. If I were to reach out and offer some additional insight, citing one of my articles, there's a chance I could bag a similar link, especially considering they have a 'Useful Resources' section.
Content is one of the 3 main Google ranking factors. As a matter of fact, having a blog can help you get your content indexed faster. An active blog – relying on qualitative and insightful content, and backed by authoritative links – will help you improve your rankings and thus your organic traffic. Also, long-form copies (above 1200 words) tend to rank higher and be crawled more often.
Brankica, what a valuable post you've contributed here! These are all great methods for driving traffic to your website. Here's two more suggestions: 1. Write Amazon reviews on products/books related to your website and sign those comments with your name, the name of your blog, and its URL. You can even do video reviews now and mention your blog as part of your qualifications to review a particular book or product. 2. QR codes on flyers. People can scan these with their phone and be sent directly to your blog. I'm seeing these all over the city lately linking to things like bus schedules, Foursquare pages, and what not. Once again, thanks for this post!
Hi Brankica, You nicely sum up 50 sources of web traffic, I know I don't use all of them, but I can start to use them now. You've nicely put on one place 50 great places to get backlinks from. It's good to have various sources of traffic, that's like not putting all the eggs in one basket. I also hear that having links from a multiple sources and from across the world is also good for SEO. Ben Wan
The top five leaders in paid traffic (Google Adwords) are the same companies that lead in search, with Amazon again on top. Leading retailers don’t want to put all their eggs in one basket, and they are willing to invest heavily in pay-per-click campaigns. Clearly, PPC has worked for them because we see four out of the top five spenders are the leaders in annual sales numbers.
In the example below, Google’s organic results generated the most site traffic for the time period shown, but had a bounce rate that was greater than the site average. By contrast direct traffic generated fewer visits, but had a lower than average bounce rate. A page from another website, generated 5,946 visits but had a bounce rate 22.62 percent less than the site average.
This was awesome! Holy moly! THIS type of post is definitely worth bookmarking and coming back to :) Number 51? Find Brankica and hire her for free to be your publicist!! :P LOL. You really covered pretty much all of the main traffic methods, I can't really think of much of anything else! Hmmm... maybe email list building? Like partnering up with someone else who has a list and swapping opt-in ads? Lots of people do that to get more subscribers! So, that could be another traffic method as well. :) GREAT POST! I'll try to remember to tweet this one a few times this week!
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
Connect with people you know and they will see your updates. If you are a good writer and post great content, you will receive traffic from them. You can generate traffic by joining LinkedIn groups and helping people in your niche by pointing them to your relevant posts. Besides groups, there is an answers section. Answer questions the best you can and point people to relevant links (your blog).
I'm not in the contest, but if I was - I'd be SKEEEEERED. This was awesome, really - there were MAYBE 3 things I knew... The rest was new. I'm lame that way. The great thing about this is that as a blogger - you've covered ideas I've never thought of...I get my traffic mostly from SEO (not on my blog, but in my websites which are product based review sites) - but there's enough meat in this post I can use for my niche sites to keep me in the black, so to speak (ink I mean, not socks). Awesome post, Brankica - I'm speechless. (If you ignore the foregoing paragraph.)
It works in a similar way as a canonical tag does to show when a duplicate version of a page exists. But in this case, it helps Google index local content easier within local search engines. It also helps to pass trust across sites and improve the way Google crawls these pages. To know more about how errors you should not make when it comes to hreflang tags, you can check our previous article.
This section is particularly helpful when looking at organic results from search engines, since it will let you know which search queries resulted in engaged traffic. Below is another example from a site that focuses on electronic components. Overall, the Google organic source was well behind the site average, but some specific search queries were actually performing better than average.
Absolutely nothing (other than the scale of the challenge). Google doesn’t care whether you’re a startup, a major financial institution or the smallest online retailer – all it cares about is connecting people with the most relevant content for each search query. The SEO requirements for a startup are exactly the same as the world’s biggest brands and search engines want to see the same things from you as any other kind of business.
Thanks, John :) You are right about the forum, if you are answering some questions that you don't really get into but are only trying to self promote, people can tell. That is why genuine people have great traffic coming from forums, cause everyone can see they are trying to help. I have a rule for myself, where ever I try to build traffic and establish myself as a person that want to help, I never post links all the time. I only do so if it is really related to the question. I think that is why I have success with it. I think you could rock with Reddit because your art is great. Can't wait to see what results will you have with it. I am also thinking that Digg and Flicks might me good solutions for you.
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties.
Let’s say that you are selling dog food. And most likely you will want the best traffic possible on the keyword “dog food”. Creating/building/earning all of your links with the same anchor text will get you in trouble. If you are having 600 links from which 400 use the anchor “dog food”, you might be facing a problem; it will surely raise a red flag to the search engines. And we all know what search engines do when they are getting these kinds of alarms: they begin applying penalties and move your websites so far from reach of the user that you will not be even listed in top 100.
Hi Brankica, I'm a total Kindle addict too! As much as I love to hoard books, the Kindle makes it even easier to consume books in volume! One other suggestion: There's a nifty new service called http://paywithatweet.com that allows you to give away an electronic download in exchange for a Tweet or post on Facebook. I LOVE this and have been testing it out with my latest book. Very effective!
Although it may have changed slightly since BrightEdge published its report last year, the data still seem to hold true. Organic is simply better for delivering relevant traffic. The only channel that performs better in some capacities is paid search ads, but that is only for conversions, not overall traffic delivery (Paid Search only accounted for 10 percent of overall total traffic).
Relying too much on one source of traffic is a risky strategy. A particular channel or strategy can be fantastic for generating traffic today, but it doesn’t mean it will stay the same tomorrow. Some sites lost out when Penguin started penalizing on certain SEO linking practices. Others lost out when Facebook decided to massively restrict organic reach. If your site relies exclusively on only one source of traffic, then algorithm changes can create some serious trouble for you. So be aware of the importance of diversifying and know the options available from different traffic sources.
Ha ha ha, John, aren't you trying to be funny. Well I need to inform you that I have been to your site, read it and totally DON'T agree with you :P Your blog is great and I don't see many people running from it, lol. And definitely bookmark for future reference, there is no way to go through it in a day (I can't do it and I wrote it!). Hope you will use some of these and send me some feedback about the results.
Traffic from organic search is free and long-lasting, which makes you less dependent on advertising budgets. If you look at the list of the top three American e-commerce retailers, you will find that it matches the above data with the top three companies getting the most organic traffic. This definitely proves that SEO pays off in the long run: you attract quality traffic in large volumes without paying for it directly.
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James, you give a great template for how a business needs to move forward in their chosen niche online. Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses. Thank you for sharing your detailed approach to increasing organic traffic...content still is king.
So we’re confident that the high social traffic in the sixth example above reflects the highly successful social media campaigns the organization is working on. We could also see this pattern for a site which has decided that they can’t succeed with search and has, as Google suggests for such websites, chosen to work on social media success instead. The difference is, one site would have good Search and Direct traffic and really good social media, while the other might have dismal Search and rely heavily on social media, which is very time consuming and often has a low ROI. This second pattern is one we’ve seen with microbusinesses where the business owner is spending hours each day on social media and making very little progress in the business. Making the investment in a better website would probably pay off better in the long run, even if it seems like an expensive choice.
Recent studies have found that upwards of 80% of consumers’ outbound sharing from publishers’ and marketers’ websites now occurs via these private channels. In terms of numbers of active users, messaging apps are outpacing social networking apps. All the activity driven by these thriving platforms is typically bucketed as direct traffic by web analytics software.
Superb resource list Brankica, thank you. I've also included it this week's Erudition, not just because you're in a competition, but because it really is a resource we should all have bookmarked. Actually, I need to make it a study priority and see how many of the sources I can reasonably use on a regualr basis. Link to Erudition | Help files from Information Junkies Anonymous
As a website owner it's important to regularly review your streams of traffic. You want to be in the know if any channels are growing or declining at an unusual rate, especially when it comes to your organic traffic. So if you're interested in learning more about how we can help you increase the amount of daily visits your website receives feel free to contact us for more information about our white hat SEO services.
Hey Matt, thank you so much for such a great compliment. I had my head spinning when I started pulling up all the traffic sources for this post. I tried them all and recommend everyone to do it. But definitely not at once, lol. It would be great to choose one or two and try them out. Every niche is a story for itself and I am sure one of these sources you haven't tried before can bring great traffic to you.
Well, yes and no. Sure, you can get hit with an algorithm change or penalty that destroys all your traffic. However, if you have good people who know what they are doing, this is not likely to happen, and if it does, it is easy (in most cases) to get your visits back. Panda and Penguin are another story, but if you get hit by those it is typically not accidental.
Those two ideas are great. I didn't know you are allowed to post links to you Amazon reviews! That is great to know, I already have some ideas in my head about this :) QR codes are definitely something to start using ASAP, too. With all the new gadgets and technology being developed, the sooner you start using it, the better results we can get :) Thanks for such an awesome comment!
Let’s say that you want to move your blog from a subdirectory URL (yourwebsiterulz.com/blog) to a subdomain (blog.yourwebsiterulz.com). Although Matt Cutts, former Google engineer, said that “they are roughly equivalent and you should basically go with whichever one is easier for you in terms of configuration, your CMSs, all that sort of stuff”, it seems that things are a bit more complicated than that.
Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue.
I am so glad you used those tips and obviously have great results from it. It is all about creativity, I guess. If you think of a new and fresh way of generating traffic, that not too many bloggers are using already, you are on a roll. And Flickr was one of those that were not over saturated with bloggers searching for traffic. Thanks for the feedback and can't see the results with new strategies :)
Now, it is not that these sites are not interested in Google users. In fact, they have hired us to help them increase their share. However, they are getting so much traffic from sites like Facebook that it seems there is less urgency about attracting this traffic and less willingness to change the site to meet organic standards. Not long ago, sites would urgently and unquestioningly abide by Google’s standards to court that traffic.
Hey, Matt! Thank you for your sharing, and I learned much from it, but I still have a question. We began to do SEO work for our site 2 years ago, and our organic traffic grew 5 times ( from 8K to 40K every day). But two years later, it is very difficult to get it grow more, even it drop to 3.2K every day. So can you give me any advice to make our site's traffic grow again? Thank you in advance!