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That's way easier to do when you understand what all the things you're measuring actually mean. The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation.
Blog comments have a number of sources of value, and traffic is just one of them. By monitoring your competitors and your betters, you get a keen sense of what the industry is doing and where trends are going. You leave valuable comments and people take notice, including industry influencers and possibly the owners of these top-tier sites. You create a gateway back to your site, and even though the links are nofollowed, they’re still links for people to click. You also build a personal reputation as a commenter around your industry, raising sentiment and value.
Wow, great post, Brankica!!! I've used Flickr in the past and while I haven't gotten much traffic from it, I've gotten a ton of backlinks. Like there's this one photo in particular that I tagged as "SEO" and included a link in the description back to the blog post I used the photo in. I guess there are lots of autoblogs that scrape stuff like SEO-related images, and since they scrape the description, too, I get lots of automatic backlinks. Sure, they're crappy backlinks, but still backlinks :)
Great article! SEM Rush's new ranking study of 600,000 search queries showed a positive correlation between direct traffic and top rankings. They indicated that Google prioritizes domains with authority and consequently more direct traffic when ranking websites in its search results. See their study here: https://www.semrush.com/ranking-factors/. So, direct traffic can be viewed as a positive ranking correlation.
The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.