Organic Search is visitors who reach you by Googling or using another search engine which Google recognizes as a real search engine — mostly Bing and its second string, Yahoo. People using other search engines like DuckDuckGo or sites which are now commonly used as search engines but which have other purposes, like Pinterest, will show up in Referral traffic and in the case of Pinterest, in Social. If you have a good, well-optimized website, Organic Search will usually be your most frequent source. At our lab site, we do nothing to encourage other sources, so Organic Search is absolutely the top.
Visitors can also fall into the direct category by clicking a link to your site from an email or PDF document, accessing your site from a shortened URL (which is an abbreviated version of your website address), clicking on a link from a secured site to your non-secure site, or clicking on a link to your site from a social media application like Facebook or Twitter. And, there is a chance that accessing your site from an organic search can end up being reported as direct traffic.
As we mentioned before, when someone finds your site via a link on a social network, they'll be bucketed under social media as a traffic source. This could include someone tweeting out a link, or it could include you posting a link to your Facebook page. If it's you doing the posting, you can also add a tracking token before posting to track those links as part of a larger campaign for you to analyze later!
Wow! I have learned so much from you this evening. Thank you. It prompted me to create a list of my own I have sporadically (and unfocused) have been doing myself. I have been using Flickr, but not linking back to my post... shame on me. Going back tomorrow and starting to add links. I do Cinch my articles which can be found on Itunes and I use Odiogo where people can also listen to all of my articles (including the ones I don't personally Cinch). Also, I like Blog Glue to refer and be referred. My main goal is to have a focused plan. I like your recommendation to focus on 5 at a time. Thanks again.
Forum comments work much the same way as blog comments, except you tend to lack the base post from which to play off. Instead, you need to invest some time into getting to know the culture of the forum, the prominent users, the rules, and the discussion flow. If people generally post one sentence at a time, adding a 3,000 word post will be excessive and may be mocked. If people tend to post lengthy discussions, short posts may have a negative effect. And, like Reddit, some sites may be very rabid about enforcing no advertising.
Thanks for the comment Slava good too see your team is on top of things and happy you liked the post. The website in the case listed was a client who has taken on an agency who was doing lower quality SEO work which was affecting the site such as the huge link network and a strategy which only revolved around mainly head terms. We saw no long tail integration from the old agency's strategy, so we were able to yield great results to begin with. The clients site has 100's of high quality articles which we were able to re optimize and update as noted. Further to this they had a large index of high quality pages to work from. Sure enough the points listed above were key elements to a far wider strategy which could be 100's of points. I just wanted to include some of the biggest wins and easy to implement points.
Putting it simple, duplicate content is content that appears on the world wide web in more than one place. Is this such a big problem for the readers? Maybe not. But it is a very big problem for you if you are having duplicate content (internally or externally) as the search engines don’t know which version of the content is the original one and which one they should be ranking.
Conduct a quick Google search using “site:yourwebsite.com” to make sure your pages are actually indexed. If you’re noticing that critical pages aren’t appearing in the SERPs, you’ve likely found the culprit. Check your robots.txt file to make sure you haven’t blocked important pages or directories. If that looks good, check individual pages for a noindex tag.
Great article! SEM Rush's new ranking study of 600,000 search queries showed a positive correlation between direct traffic and top rankings. They indicated that Google prioritizes domains with authority and consequently more direct traffic when ranking websites in its search results. See their study here: https://www.semrush.com/ranking-factors/. So, direct traffic can be viewed as a positive ranking correlation.
The first step to digging into organic traffic is to analyze what content on your website is performing best in this area. For obvious reasons, the homepage is almost certainly the landing page for most organic traffic, but the other top pages are often revealing. To view this data, we’re going to head over to the Behaviour section in the Analytics sidebar, then choose Site Content and finally Landing Pages.
You had to know social media would be on the list. I generally recommend that a site only have a presence on 2-3 social networks, at least while they’re small. It’s a lot of work to maintain, engage, and update a social network profile, and keep its messaging consistent with your branding. You can always spay someone to do it for you, but then it’s not a free traffic source, is it?
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To sum up all of this information, even organic traffic, like direct traffic, has some gray areas. For the most part, though, organic traffic is driven by SEO. The better you are ranking for competitive keywords, the more organic traffic will result. Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.