PPC platforms hinge not on fixed prices, but on bids. Marketers bid for what they’re willing to pay for a single keyword click. Some industry words are much more expensive than others. The more expensive the word, the more likely you should rely on SEO to deliver traffic and leads to your organization. To find average industry CPCs, you can use Google’s keyword planner tool.
Direct traffic. Direct traffic represents those visitors that arrive directly and immediate on your site by: (1) typing your URL into the browser’s address bar; (2) clicking on a bookmark; or (3) clicking on a link in an email, SMS, or chat message. Direct traffic is a strong indicator of your brand strength and your success in email or text message marketing. Direct traffic can also be an indicator of offline marketing success. We offer our views on the benefits of direct traffic at “Direct Traffic is Better than Google Traffic.”
If you want to drop from your hard worked #14 position to #79, you can start looking for companies that advertise themselves like the one in the image below. We don’t even know what to believe when it comes to companies that promise guaranteed instant traffic: that they are folly (in which case you don’t need them) or charlatans (in which case you don’t want them). If you want to find out more about SEO agencies and how they can ruin your website’s traffic, we wrote a previous blog post on this.
AllRecipes: This site is one of the larger recipe-focused sites on the web, and it also has a reputation amongst foodies for having a ton of comments about “this recipe was terrible, also I made X, Y, and Z substitutions.” You, too, can take advantage of these recipe comments to promote your own changed version of the recipe, if you have a cooking blog.
I have always believed in good quality content, well structured and written in a way that isn’t just about promotional talk. Thanks for sharing this information with us, it’s always helpful to have everything written in a concise manner so we can remind ourselves now and again of what it takes to increase organic traffic. As an SEO consultant myself I come across websites all the time that are messy and still using tactics that have long been out of date. Having a successful website is all about quality content and links. I like it that you stated what the problem was and then how you fixed it for the client. Great article.
Hey Patricia, glad you liked the post and found more things to do... Like you are not overwhelmed with stuff lately anyway, lol. Please, don't try all at once. One traffic source every few days. For two reasons: not to get overwhelmed and to be able to track some results. I think if a blogger would master only 3 to 5 of these sources, it would bring incredible amounts of traffic. By master I mean just that - be a master, not just do it in some spare time ;)
Are you currently excluding all known bots and spiders in Google Analytics? If not, you may be experiencing inflated traffic metrics and not even know it. Typically, bots enter through the home page and cascade down throughout your site navigation, mimicking real user behavior. One telltale sign of bot traffic is a highly trafficked page with a high bounce rate, low conversions and a low average time on page.
Hey Andreas, there are two main reasons I saw for suspending accounts - mean people and too many links. But they come to the same. On Yahoo Answers, like everywhere else, you have competition. They will flag your answer just so their answer would be chosen as the best. On the other hand, putting too many links in your answers can provoke the same thing. I usually put a link in every 3rd or 4th answer I post. And it is usually the best answer I can make. Glad you will try out the other sources, would love to see the results.
Now, it is not that these sites are not interested in Google users. In fact, they have hired us to help them increase their share. However, they are getting so much traffic from sites like Facebook that it seems there is less urgency about attracting this traffic and less willingness to change the site to meet organic standards. Not long ago, sites would urgently and unquestioningly abide by Google’s standards to court that traffic.
Note: Google made a change a few years ago to how they track keywords and it has had a big impact on the discovery process. Before the change, Google would show which keywords consumers were using to find your website, making it easy to understand where and how your website was ranking. Google changed their tracking system so that any users who are logged into a Google account while searching will no longer have their keywords tracked as their Google activity remains encrypted. Due to this, when looking at Organic Traffic reports you will see (not provided) as a keyword throughout the reports – this often makes up over 90% of organic traffic and requires us to dig a bit more creatively to find what we need.
Guest blogging purely for inbound links is a flawed strategy because the value of those links are going down. However, guest blogging for traffic is still an incredibly viable strategy. While that inbound link you get at the end of a guest post doesn’t have as much SEO value as it used to, it still has the value of exposing your content to a new audience.
How often should you go evaluate posts on your business blog? If you post multiple times a week, checking once every three months is a good rule of thumb. If you post only a few times a month, evaluating twice a year should do the trick. Remember, search engine algorithms evolve and change – and so will your keyword rankings, so set a calendar reminder for yourself or your online marketing manager to dig deeply into your search traffic and keyword rankings so you know exactly where you stand and where your biggest opportunities lie.
Hi Brankika, With respect to EZA, I no longer submit to them. They rejected some of my article for saying that the page I was linking to did not contain enough information. I linked to my blog and to the original article. I believe they didn't like the link to the original article. That being the case, they no longer allow one of the cardinal rules of syndication as per Google itself..."Link To The Original". Once they stopped allowing that, they were no longer useful to me. Thanks for the great resource. Mark
That's why it's necessary to always stay abreast of developments in the SEO world, so that you can see these algorithm updates coming or you can determine what to do once they’ve been released. The WordStream blog is a great resource for SEO updates, but we also recommend Search Engine Land and Search Engine Roundtable for news on updates. Glenn Gabe of G-Squared Interactive is also a great resource for analyzing the causes and impact of algorithm updates.
The following example shows a Client who receives 55% of their website traffic from Organic Search – typically this is a strong performance, but again this will vary greatly based on paid search. More important than the % is the number of sessions itself – this tells us how many visits (note: not unique visitors) we received through this channel. In this example, we have 7486 visits in 1 month that all came from organic searches.
Amber Kemmis is the VP of Client Services at SmartBug Media. Having a psychology background in the marketing world has its perks, especially with inbound marketing. My past studies in human behavior and psychology have led me to strongly believe that traditional ad marketing only turns prospects away, and advertising spend never puts the right message in front of the right person at the right time. Thus, resulting in wasted marketing efforts and investment. I'm determined to help each and every one of our clients attract and retain new customers in a delightful and helpful way that leads to sustainable revenue growth. Read more articles by Amber Kemmis.