If you’ve done all of this, and you’re still not getting the traction you’re looking for… you may need to take a closer look at the other aspects of your digital marketing strategy. Are you using creative content marketing ideas to send positive signals to search engines about your content? Are you leveraging your social media accounts to send a steady stream of traffic to targeted pages? What’s your backlinking strategy? Are you using tools like HARO to earn valuable backlinks to your optimized content? Each of these is one piece of the puzzle, and a fully developed strategy always produces the strongest results.
Hi there Brankica, Super WOW! You have a bunch of quality, very applicable listing here. I believe being present on these sites would mean alot of traffic and sales because these are targeted and well renowned sites. I bet I need a lot of hardwork to be present to these sites. And this hardwork pays! Thanks for sharing this entry of yours. This has been the greatest list I've ever read so far. Good job. Cheers, Kira Permunian
The moral of this story is that everything is contextual. And this applies to everyday happenings and to your online marketing, traffic sources, and conversion rates as well. It happens that what looks like an opportunity to be actually a setback and vice-versa. We all make changes within our sites with the purpose of having tons of traffic. We are in a continuous race for inbound links, domain authority, technical SEO, diagnosing traffic drops, search volume, keyword research and we forget to take a few steps back and see how all of these influence our overall site’s performance. We’ve documented the ranking drop issue in an earlier post as well and you can take a look at it as well to better understand this phenomenon.
At our agency, we work with sites of varying sizes, from very large to quite small, and recently, we have noticed a trend at the enterprise level. These sites aren’t relying as much on Google for traffic any more. Not only are they not relying on Google traffic, but also, the sites are getting less than 10 percent (or slightly more) of their organic traffic from the search giant.
When a user follows a link on a secure (HTTPS) page to a non-secure (HTTP) page, no referrer data is passed, meaning the session appears as direct traffic instead of as a referral. Note that this is intended behavior. It’s part of how the secure protocol was designed, and it does not affect other scenarios: HTTP to HTTP, HTTPS to HTTPS, and even HTTP to HTTPS all pass referrer data.
Simply great and agree with your all subject...! I like the way you explained. Each heading are awesome Create the best quality content and consistently, Long tail keyword is better, Guest blog for SEO is dead, and Aha....Do not anger Google. conclusion is awesome. Hard work and Patient is best practice to see the good results in any field. Really useful and helpful post indeed. Thank you.
Hey Brankica! Awesome contest entry! Love it. I, like you, get a decent amount of traffic from Ezine Articles, too! I am not in a rush to do anything drastic just because of the algorithm change. Hubpages is also a lot of fun and I am pretty close to finally making my $100 payout from Adwords. My hubs have been viewed over 10,000 times and I've had a lot of fun there.
Great article! SEM Rush's new ranking study of 600,000 search queries showed a positive correlation between direct traffic and top rankings. They indicated that Google prioritizes domains with authority and consequently more direct traffic when ranking websites in its search results. See their study here: https://www.semrush.com/ranking-factors/. So, direct traffic can be viewed as a positive ranking correlation.
Hey Delena, stress management and parenting seem like a really related areas to me :) Slideshare is really great, I only uploaded two slideshows by now, but I am satisfied with the numbers. What you can do is create a slideshow, upload it to Slideshare and then create a video out of that same slideshow and upload it to YouTube. It will take you only a few extra minutes, but you will get exposure on YT as well. I hope the Craigslist ads will help, if now with traffic than with some extra gigs! Thanks so much for the comment!
We want you to be able to make the most out of AccuRanker which is why we have a dedicated team to help you with any questions you have. We offer complimentary one-on-one walkthroughs where our Customer Success Manager will take you though our software step-by-step. We also have a chat function where you can ask us questions, give us your feedback and suggestions.
Reddit is also worth a special mention here. It’s a cross between a social network and a web forum, which is a traffic source we’ll discuss later. Reddit is one of the largest sites online, and the entire focus of the site is based around posting links and discussing the content of those links. A lot of the content you see trend on Facebook or Twitter is trending because Reddit got hold of it and started engaging with it. However, Reddit is a very tricky platform to use for marketing. You have to avoid approaching it like a marketer, because Reddit users are like piranhas. If they sense you trying to use their audience for money, they’ll swarm you and savage you until you feel like you can’t use the site again. Make sure to read up and take great care before trying to market on Reddit.
Incidentally, according to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.
I have 103 with the trackbacks in the bottom, lol. For now... and I hope to get many more. I think the sources can be useful and hope someone will find good use of them :) I love how people are in the mood to comment. My favorite thing about blogging are all the connections and I try to be really helpful. So I guess that is the reason I get a lot of comments. Not to mention that I even put a post up on my blog asking everyone to help me be one of the winners :) This is my first contest. I am glad you liked it and sorry for popping up everywhere, lol.
If your page is ranking for a keyword like “social media management,” you might want to look into similar long-tail keywords, such as “social media management pricing” or “social media management tools.” Chances are, adding in sections that address these subjects will be fairly easy. Additionally, by adding in a few extra long-tail keywords, you’ll have the added bonus of increasing the total keyword density of the page.
11th point to me would be too look at your social media properties, work out how you can use them to assist your SEO strategy. I mean working on competitions via social channels to drive SEO benefit to your main site is great, working on re-doing your YouTube videos to assist the main site and also working on your content sharing strategy via these social sites back to the main site.
Organic is what people are looking for; the rest of these simply put things in front of people who may or may not be seeking what you offer. We know that approximately X number of people are looking for Y every day. So if we can get on front of those people, we have a much greater opportunity to create long-term relationships and increase our overall ROI.
Hey Don, that is a great question and I will give you the overview. Now I have been trying these out for almost two years, for example Yahoo Answers was one of the first ones I tried and brought great results then. So first you need to decide which ones will you try and then track the results. I use Google Analytics to track the incoming traffic. So if I am focusing for example on blog commenting, I will note where I commented, how many times, etc and then see if those comments brought me any traffic. It depends a lot on the type of comment I make, the title of my ComLuv post, but you can still get some overview of how that traffic source is working for you. There are of course sources I discover "by chance". For example, in the last month Paper.li brought me 24 visitors, that spent more than 2 minutes on average on my blog. That is more than some blogs I comment on regularly bring me. So in this case, I will try to promote the paper.li a bit better and make it work for me. I will unfollow some people on Twitter that are not tweeting anything good so my paper.li chooses better posts hence better tweeps and get me exposed to them. A lot of them will RT my paper.li daily, so there is more potential of my content being shared. In case of the blog I mentioned, since none of the posts are becoming viral, the blogger is average, it is obviously not bringing me any traffic, I will start commenting less and work more on those that bring me more traffic. Now this is all great, except I get emotionally attached to blogs I read so I don't look at numbers like that :) But that is how you should track results. The main thing after reading this post is to choose up to 5 of these sources you feel comfortable with, work on them and track results. Keep those that work for you and ditch those that don't. It is a lot dependent on the niche you are in, too. I always try one source for up to a month, if there are no results in a month, I stop working on it and move to another one. If I didn't answer all you wanted to know, just ask additional questions, I am more than glad to help :)
For our client: We only used a smaller quantity of very high-quality link building each month. So, for example we only built 40 of the best links each month to supplement the work we were doing on the content marketing front. We also invested heavily into tracking competitor backlink profiles, using Majestic SEO and Open Site Explorer. We worked out how the competitor's acquired specific backlinks, then by using outreach and content creation we obtained these links.
Search engine optimisation is tricky for any business, but you’ve got a real challenge on your hands as a startup. You need to make an impact fast, get things moving and start building traction before those limited funds run out. Which is probably why a lot of startups take shortcuts with SEO, hoping to cut a few corners and speed their way to search ranking glory.
"We have used quite a few tools for tracking SERPs and keywords as part of our content marketing effort. And there was always something missing. It wasn’t until we found AccuRanker that we were completely satisfied. It has increased our productivity. The powerful filters, tagging, instant checks, integration with GSC, multiple URL detection per keyword, accurate search volume, and notes, are all features we now can’t live without. AccuRanker really has taken our SEO efforts to another level. We were able to grow our organic traffic by 571% in just 13 months."
Brankica, Gooooood...ness! Where to start giving you props on this VERY well developed post. Absolutely brilliant. You have covered so much, so many areas and done it extremely well. Two items that grabbed me the most, as I have commented time and again about where I got my blogging start, and that is through freelance writing. So, I have always limited myself by using this form of media. Video / photo journalism are brilliant forms of communication, but I've always said, "Ah, that's for someone else..." And I noticed that you lightly touched on e-zines (article submissions). These will become viable again as they make adjustments. Anyway, I could go on forever. Again, you have done a fantastic job with this post. All the best, Bryan
Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss, but it was nothing definitive. Because of this, I moved to the on-page metrics for further clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.
If, on the other hand, you’ve already migrated to HTTPS and are concerned about your users appearing to partner websites as direct traffic, you can implement the meta referrer tag. Cyrus Shepard has written about this on Moz before, so I won’t delve into it now. Suffice to say, it’s a way of telling browsers to pass some referrer data to non-secure sites, and can be implemented as a element or HTTP header.
One of the most significant changes to Google’s algorithm over the years has been how it uses keywords to match relevant content to queries. The days of simply matching search terms to the keywords on your page are behind us, and Google’s machine learning algorithms are able to match the topical relevance of your content to the contextual meaning behind user searches.
Referral traffic is the third most important source, bringing 8.3% of total traffic to the leading retailers’ websites. There are four online retailers that receive significantly more referral traffic than others: Amazon, Apple, Walmart, and Gap. Live.com is their leading referral source sending nearly 3% of traffic to these sites. Also, we see that Amazon often directs its visitors to Walmart , which brings this company 3% of its traffic. And Amazon itself receives most of its traffic from Amazon-affiliated sources such as Primevideo.com and Audible.com.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.