As pointed out, they are certainly not the same, but it might not be a bad idea to track and report on the direct traffic. If there has been outreach done and the company is mentioned in print with a URL, direct traffic (along with some search traffic on the URL or business name itself) is likely to go up. If your email newsletters are not tagged, they're likely to show up under direct traffic. Depending on your role, some of what you do under the greater SEO/inbound marketing role can show up under the direct traffic.
Search engine marketing encompasses a range of activities all centred around making your website more visible when someone uses a search engine. If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages, or it will never deliver the value to your business that today’s economy demands.
When the topic of SEO vs SEM arises, some experts may argue that SEO is the best way to go as it offers higher quality leads at a cheaper cost when compared to SEM. However, it isn’t so simple. Every business is different and has unique needs. For example, your small business may not have a big ad budget and it may also lack the resources needed for doing effective SEO.
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3] In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.[4]
Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7] On May 2, 2007,[8] Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona[9] that SEO is a "process" involving manipulation of keywords and not a "marketing service."
Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.

Organic-search traffic is the only search traffic you should be interested in. This is the traffic you get without any direct action on your part. It’s not something you can achieve with ease, though. The statistics say that 83 percent of organic clicks go to the first four results under most categories on search engines. So, to see your site attain that status, lay the foundations well in advance for the traffic you want.
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A good example is Facebook Custom Audiences. Within this Facebook supports email targeting, the ability to upload customer email addresses and then target those users on Facebook with tailored ads. This lets you micro-segment based on your existing customer database. One application is customer loyalty marketing, promoting offers to existing high value users via Facebook ads.
You control the cost of search engine marketing and pay nothing for your ad to simply appear on the search engine. You are charged only if someone clicks on your ad, and only up to the amount that you agreed to for that click. That’s why SEM is also known as pay per click (PPC), because you only get charged for each click that your ad generates. No click? No charge.
Clients often ask me the difference and I give them a simple answer that normally puts an end to the conversation and their questions, much like the answer shane thomas gave, but less detailed.  Direct is people putting in your url in the top and organic is people searching for you.  Here is an example: If I want to buy a book i type in amazon.com (direct traffic) but if i forgot where to buy a book online i search for "where to buy a book online" which directs me to amazon.com (organic traffic).  When i explain it like this, a light bulb goes off and they understand.  Hope that helps.
Guest blogging and infographic distribution are great ways to attract high quality links. Do not focus on the total number of links. Spend your time focused on quality links, from websites that are highly relevant to your business. If any SEO company tells you that they can rank your website virtually overnight you need to turn around and run away…fast. Google will continue to refresh their Panda, Penguin, and Hummingbird updates, so make sure that you are focusing on quality rather than quantity.
Writing blogs for your website not only helps with organic search engine optimization, but it provides valuable information for your potential customers and website visitors, among other things. Writing blogs about the industry you service will provide a place for you to insert your keywords plenty of times, while keeping the information relevant and helpful. On top of that, it makes your business look like an industry expert. A well-written blog makes you look more credible because of your level of expertise. Blogs that optimize for keywords will ideally be anywhere from 500 to 2,000 words, but not everyone has the time to crank out blogs that size every week. However, posting shorter blogs still provides value to your client base and potential customers.
Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. Methods such as boosting keywords, backlinking and writing high-quality content can all improve a site’s page rank. Black hat SEO methods, such as the use of keyword stuffing and link farming, can also boost organic SEO.
The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.
Online Marketing Challenge (OMC) is a unique opportunity for students to get real-world experience creating and executing online marketing campaigns for real nonprofits using a $10,000 USD monthly budget of in-kind Google Ads advertising credit through the Google Ad Grants program. This global academic program brings two worlds together, partnering students and nonprofits, to support digital skill development and drive positive change around the world.
To give you an idea of just how much money is being spent on paid search, take a look at Google. Google's AdWords program is the most used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands, AdWords accounts for roughly 70% of their revenue -- which speaks wonders for its effectiveness.
Paid advertising and sponsored social posts cost money but work fast, so they’re a good way to give an immediate boost to your traffic regardless of what stage your business is in. In fact, paid strategies are a good way for new companies to get their names out there while they work on their organic strategy. However, paid traffic drops as soon as the payments drop, so you’ll want to make sure you’ve got a healthy amount of organic content before ending a sponsored campaign.
Anyone who types in a search query has a specific intent. And they’re expecting the content that they find in the SERPs to satisfy that intent. If you can understand the search intent of your prospective customers, it will transform your marketing in several ways. You’ll be able to predict what keywords your potential customers are likely to use.  It’s easy to start targeting keywords with no structure or strategy. But that’s a mistake.
Well as noted in the post it is not just above the links that was only one key part of a wider strategy. This website in question has deep levels of content. So it is not just about a blog section, they have numerous high quality content sections we have developed over time. It would not be advisable ever to attack competitors sites with low quality links.
‘There’s really two core strategies I always recommend. The first is looking after prospecting in groups. This one is a big one because I think this is one of the single best ways for sales and marketing to drum up new business on LinkedIn. But the caveat is I’ve also seen this go horribly wrong. And without getting into too much detail, there’s a few recommendations I have to avoid some of those pitfalls.

I am too much late to commenting on this article. I want to read "How much get Organic traffic by SEO", found your your article on top & really very interesting. James Norquay, you did good research.I think Now days google block mostly SEO activities. Is this worthy for current marketing scnerio?If any other post to related strategy for increasing Organic traffic, you can reffer me.

First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. Then I will explain to you the steps in which we took to get the client to this level. I have also tried to keep this quite general so everyone can adapt their own situation to this case study.


The ideal behind this is not only to achieve more traffic, but obtain more qualifed traffic to your website, traffic that arrives at your website with the purpose of purchasing a product or service. There are many agencies and budgets available, yet at the time when Choosing SEO Services make sure they cater for your needs and strike the right balance between budget and objectives.
Chrys was bitten by the entrepreneurial bug at an early age. At age 10, she bought soccer cards in bulk and sold them in school. Later, she turned down a university scholarship and moved to Thailand to start an apparel business. By age 27, she started and ran two online businesses while living around the world. She now runs Chrys Media, an educational company that runs online conferences, courses, and workshops for entrepreneurs and marketers.
The advantage of paid search is that you can have your website listed on the first pages in a prominent spot on Google and other search engines. However, showing up is only part of the process. You need to create an ad that not only leads to clicks, but to sales or whatever result you're looking for. If you don't know what you're doing, it's possible to write an ad that people are drawn to and click on, however, you don't make sales. Since you pay per click, and clicks can add up quickly, you can lose money.
Immediate results. Businesses want instant gratification, and that’s completely understandable. While there are no long term benefits to PPC, you will see immediate results – as soon as your ads are approved, they will begin to appear in search engine results. As long as you set up your ad campaign correctly, you can have traffic flowing to your website that same day.
Most organic sales (93 percent) take place through conventional and natural food supermarkets and chains, according to the Organic Trade Association (OTA). OTA estimates the remaining 7 percent of U.S. organic food sales occur through farmers' markets, foodservice, and marketing channels other than retail stores. One of the most striking differences between conventional and organic food marketing is the use of direct markets—Cornell University estimates that only about 1.6 percent of U.S. fresh produce sales are through direct sales. The number of farmers' markets in the United States has grown steadily from 1,755 markets in 1994, when USDA began to track them, to over 8,144 in 2013. Participating farmers are responding to heightened demand for locally grown organic product. A USDA survey of market managers. ERS research found that demand for organic products was strong or moderate in most of the farmers' markets surveyed around the country, and that managers felt more organic farmers were needed to meet consumer demand in many States. See the ERS report for more on this topic:

To give you an idea of just how much money is being spent on paid search, take a look at Google. Google's AdWords program is the most used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands, AdWords accounts for roughly 70% of their revenue -- which speaks wonders for its effectiveness.

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