Whether location comes into your SEO strategy really depends on the nature of your startup. Airbnb certainly wants to be showing up in local results, and the likes of Uber, Skyscanner and Deliveroo all rely on location data to connect with users new and old. This is a crucial factor in terms of relevance for suitable searches and you may need to consider this if location plays a key role in your startup.
Brankica,Oh my gosh girl you have really covered traffic generation. This enough to keep us all busy for awhile.I have been doing some offline advertising that work. I think the best one has been wearing Tshirt that invites people to site. It is a catchy domain name that they have to remember and go home and type in. I am amazed at how many people actually do it.Thanks for the new ideas.
Hey Julia, thanks so much for the comment. I just saw the idea you were talking about, that is awesome. I think you are right cause although it seems a bit inconvenient, I personally wrote down a few URL like that in my cell phone or notebook to check it out when I am back at the computer. Wow, this is something I need to think about. Also, how about those big billboards?
To sum up all of this information, even organic traffic, like direct traffic, has some gray areas. For the most part, though, organic traffic is driven by SEO. The better you are ranking for competitive keywords, the more organic traffic will result. Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.
Hey Brankica, I'm going to have to kill a tree for this one too.... going to print it! :-) (but is it as bad if I use a piece of paper that I printed something else on the other side?) Lots of great ideas here I haven't seen as well as some reminders- thanks! Personally, my biggest challenge is consistency! Have you found that some methods take longer to see results or are there certain things you do that consistently work for you? Just curious... I would think that it might depend on the niche as well? (of course you don't know until you try it, huh? ;-)) Thanks for such a great resource- I'll definitely be sharing this with my readers too! :-) Kim
Social traffic is traffic and visitors from social media sites like FaceBook, Twitter, Pintrest, Reddit, Youtube and more. Low prices, best quality – Buy social traffic packages – highly responsive Social Traffic can be delivered from Facebook, Twitter, Pinterest and Reddit. All traffic is fully unique, fully trackable in Google Analytics and has shown low bounce rates and great time on site stats!
I used to work with Ranker-Tracker and was more than pleased when I changed to AccuRanker, which is not only the fastest SERP tool available but also very accurate. The keyword data in Accuranker is refreshed every single day. I can also get instant on-demand ranking updates - rankings refresh in a matter of seconds whenever we need it. Reporting is very easy and saves us time as we can set automated emails to be sent directly to our and clients emails.
Thank you Jayne, for doing all that voting and sharing, means the world to me! I am glad you saw some new ideas and looking at all the comments, I think I killed a really bug tree with this post, that is how many people want to print it out, lol. If at any point of time you get stuck with one of these, send me an e-mail, tweet, what ever and I will try to help you with extra ideas :)
Thanks for the comment Slava good too see your team is on top of things and happy you liked the post. The website in the case listed was a client who has taken on an agency who was doing lower quality SEO work which was affecting the site such as the huge link network and a strategy which only revolved around mainly head terms. We saw no long tail integration from the old agency's strategy, so we were able to yield great results to begin with. The clients site has 100's of high quality articles which we were able to re optimize and update as noted. Further to this they had a large index of high quality pages to work from. Sure enough the points listed above were key elements to a far wider strategy which could be 100's of points. I just wanted to include some of the biggest wins and easy to implement points.
Organic is what people are looking for; the rest of these simply put things in front of people who may or may not be seeking what you offer. We know that approximately X number of people are looking for Y every day. So if we can get on front of those people, we have a much greater opportunity to create long-term relationships and increase our overall ROI.
That's way easier to do when you understand what all the things you're measuring actually mean. The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. But it occurred to me -- if you don't even know what all those channels mean or how they're bucketed as traffic sources to your website -- it's probably pretty hard for you to start that self-evaluation.
The main tip about using answer sites is not to link to your blog every time you answer a question. Especially if the post is not closely related to the question. Answer some questions for the sake of answering them. You will always have links in your bio/profile, so if you answer a question like a rock star (without a link), some traffic will come from people checking out your profile.
The amount of e-commerce platforms and online stores are growing yearly. But do we really know how the leading retailers become leaders? What efforts need to be made to execute an effective online strategy? How to do first things first and sort everything out in order? SEMrush conducted an e-commerce study to answer these questions, along with many others. We analyzed...
Overall, these were ten of the key elements which assisted our client in reaching this growth in organic SEO traffic. I hope this guide/case study can assist webmaster's who have been targeted by recent updates over the last 12 months. If you want to learn more about these tactics or have any questions feel free to contact me via Twitter @ https://twitter.com/connections8 or leave a comment below!
Good question, for most directories I use they ask for mobile number to send a message of verification, for the ones which phone you for verification inform the company before hand to tell their customer service people to be ready. I know the bigger the company the more tricky these things get you just have to find out what works best to answer the calls even if they give you a direct number to use.
If you check out some of the suggestions below this though, you're likely to find some opportunities. You can also plug in a few variations of the question to find some search volume; for example, I could search for "cup of java" instead of "what is the meaning of a cup of java" and I'll get a number of keyword opportunities that I can align to the question.
To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.
Selecting “All Traffic Sources” from Google Analytics left-side navigation will show you a table listing the most active traffic sources and their medium. Direct traffic, as you would expect, has a medium of “none.” Traffic from Facebook, as an example, will have a medium of “referral.” Search engine traffic will have a medium or “organic” or “CPC” as described above.
Hi Brankika, With respect to EZA, I no longer submit to them. They rejected some of my article for saying that the page I was linking to did not contain enough information. I linked to my blog and to the original article. I believe they didn't like the link to the original article. That being the case, they no longer allow one of the cardinal rules of syndication as per Google itself..."Link To The Original". Once they stopped allowing that, they were no longer useful to me. Thanks for the great resource. Mark
Hi Brankica Wow, this is a super-comprehensive list for me to go through one by one and try those I have not even heard of till now :-) As always, some very useful information for those of us serious about our traffic generation and making an impact in our niche. Thanks for sharing your own experiences and I'll let you know how I go when I have implemented some of your suggestions. Patricia Perth Australia
Let’s say you wish to block all URLs that have the PDF. extension. If you write in your robots.txt a line that looks like this: User-agent: Googlebot Disallow: /*.pdf$. The sign “$” from the end basically tells bots that only URLs ending in PDF shouldn’t be crawled while any other URL containing “PDF” should be. I know it might sound complicated, yet the moral of this story is that a simple misused symbol can break your marketing strategy along with your organic traffic. Below you can find a list with the correct robotx.txt wildcard matches and, as long as you keep count of it, you should be on the safe side of website’s traffic.
Facebook ads are a great way to get highly targeted traffic to your blog (landing page, fan page, what ever). Although not a free traffic source, it is a great one. The price is not very high and I think it is pretty acceptable considering that you can choose demographics of Facebook users that will see your ad. I had great success getting traffic that converts on one of my niche sites.
We are here to give you the best web traffic you can get. We are experts in SEO methods and have been in this business for many years. We understand that our customers need to be our number one priority so one of our main objectives is to ensure the rapid growth of your website and to do everything to make your business more visible online.
Another point which you did mention (between the lines: "and updating your backlinks to point to HTTPS URLs") but I actually didn't realize enough is that updating backlinks when your site switches from http to https is very important. Redirecting all http traffic to the https version of your site from the server (301) is necessary, but doesn't solve losing referral data. Only updating backlinks, especially those on httpS-sites, does. I'd like to emphasize that!
This is a fantastic list! I thought I had it covered, but I'm only half way there. I can't wait to tackle some of these. It can all get overwhelming at times, because there's so much information and so many resources out there. I would like to take advantage of Facebook and Google ads, but I'm not sure if they'll be worth the investment when compared to everything else out there. I just started guest posting, I have three due this weekend. And I'm going to start writing articles for Biznik.com - which is a great site and has put me in touch with loads of local people. Love it. The forums is an area that I just recently started dancing around it and I'm still finding my way. Thanks for sharing this great information.
One of the most significant changes to Google’s algorithm over the years has been how it uses keywords to match relevant content to queries. The days of simply matching search terms to the keywords on your page are behind us, and Google’s machine learning algorithms are able to match the topical relevance of your content to the contextual meaning behind user searches.
Hey Rob, thanks for the awesome comment and sorry for flooding your inbox, lol. Also, thanks for the great words, I really appreciate it! I can't wait to see your numbers after 2 weeks. You will tell me which 5 you chose and if they don't work as expected I will help you choose others that might work better for you. It depends a lot on the niche but you can count on me helping you finding the best ones for you :)
How often should you go evaluate posts on your business blog? If you post multiple times a week, checking once every three months is a good rule of thumb. If you post only a few times a month, evaluating twice a year should do the trick. Remember, search engine algorithms evolve and change – and so will your keyword rankings, so set a calendar reminder for yourself or your online marketing manager to dig deeply into your search traffic and keyword rankings so you know exactly where you stand and where your biggest opportunities lie.
You should definitely listen to than man. He knows what is working and that is why all the SBI sites are so successful (at least for those that actually apply his tips, lol). Not going to tell you what to do, but try other free sources before spending on Adwords. I actually think ADW is great for landing pages, where you are selling something that will make you a nice amount of money, but it is hard to get them to work if you are not an expert. Actually what I am trying to say is that if you are trying to just get more traffic, blog commenting would be much better. OK, all the free resources need time, but they can often convert better than others. PreSell and SEO the SBI way are a guarantee of a successful site (talking from experience here). Thanks for the comment and waiting for more feedback :)
One of the things that can slow-bleed the traffic from your site is the quality (or lack thereof) of the content you publish on your site. Previous Google updates like Panda have already been released specifically to deal with the issue of low-quality content on websites. Long story short: Panda intended to stop sites with bad content from appearing in the search results.
Once you’ve identified a relevant keyword target, add in it — but don’t stuff the page. Only use additional keywords where it makes sense. Don’t forget to hyperlink these keywords to other relevant blog posts you’ve written, and incorporate them into headings and sub headers for increased SEO oomph. If you need some additional help here, check out our guide on how to write a blog post that ranks well (and converts!).
Google is currently been inundated with reconsideration requests from webmasters all over the world. On public holidays the Search Quality teams do not look at reconsideration requests. See below analysis. From my experience it can take anywhere from 15-30+ days for Google to respond to reconsideration requests; during peak periods it can even take longer.
When you run an email marketing campaign, we hope you're including links in that email that lead recipients back to your website -- to read more content, convert, whatever. When you take a look at email marketing as a source of traffic, you'll be able to see how much traffic is sent to your website due to email marketing campaigns you've sent out. That's how we found out, for instance, that driving blog email subscriptions was extremely important to the growth of a business blog -- because many of the visits we receive each month come from subscribers who get pinged in their inboxes that a new blog post is published, prompting a click through to the post! Just be sure to include tracking tokens in the links of your email, otherwise the clicks won't be properly bucketed under the email marketing source.
Hi Brankica, Thanks for a great article, you are so generous with sharing your knowledge and I always look out for your posts etc. I recently bought a product for my personal use that really blew me away, so I wrote about it on my blog, and sent the supplier a link. They were absolutely delighted when they saw my blog post they added it to their testimonial page with a link back to me. Indirectly the product links to a topic covered on my website so this was a great way for me to get a little extra exposure. I'm def going to work through your list and do at least something new from it every day. Cheers, Caroline
The big other search engine people recommend is, of course, Bing. Bing and Yahoo have something of an alliance, with Yahoo taking their data primarily from the Bing index, so appealing to either one is the same as appealing to both. SEO for Bing is a little different than it is for Google, though. Exact match keywords tend to have greater weight, for one thing. Bing also has a bit more of an emphasis on links from edu and gov sites.
If, on the other hand, you’ve already migrated to HTTPS and are concerned about your users appearing to partner websites as direct traffic, you can implement the meta referrer tag. Cyrus Shepard has written about this on Moz before, so I won’t delve into it now. Suffice to say, it’s a way of telling browsers to pass some referrer data to non-secure sites, and can be implemented as a element or HTTP header.
Brilliant stuff Brankica! This is a very comprehensive overview of major traffic generation strategies. My guess is that nobody will actually need to use all of them! Identifying a few which are relevant to your particular niche and fit the vision you have for your blog is the way to go. Awesome post, loads of value in there... Well done! All the best, Jym
You might see referral traffic coming from search engines like Google or Bing, a blog, newsletter, or email or social media sites like Facebook. Referrer traffic could be organic or through a paid search like cost-per-click (CPC) advertising or a paid advertising campaign that you have created (but in many cases, the paid advertising will show up in its very own Paid traffic type).
Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss, but it was nothing definitive. Because of this, I moved to the on-page metrics for further clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.