Referral means people clicked on a link somewhere else. This can be email or social, but is mostly links on other websites. If you switch the view in the Channels pie chart to Sources/Mediums, as we did for the screenshot below, you can see your most important links. For our lab site, Pinterest is major, as are Google’s educators’ sites and several homeschool sites. We can click on Acquisitions> Referrals to see more. Referral traffic can be a little confusing because it overlaps with Email and Social; more on that later.
Encourage incoming links. Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site. The more incoming links you have the higher your site will rank. But beware SEO snake oil salesmen who try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.
Traffic coming from SEO (Search Engine Optimization) is free, while traffic generated from PPC (Pay Per Click) ads is not free. PPC ads are displayed above organic search results or on the sidebar of search engine pages for search queries related to their topic. Landing page keywords, ad keywords, CPC (cost per click) bids, and targeting all influence how those ads are “served” or displayed on the page.
After adjusting that, the table refreshes again and I’m looking at a month-by-month summary of my Organic Traffic. Hover your mouse over any single month dot to view a summary of that month’s numbers. In this particular example, we can see that recently there’s been an increase in Organic Traffic. January had 6,630 organic sessions, February (short month) had 5,982 and then March came in strong with 7,486 organic sessions. This information lets us know that something on the site is performing better than usual in March. In most cases, this means that either interest in a topic has increased or the website has begun to rank better in the search engines for specific keywords. In the next section we’ll begin to break this down further.
Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of origin is considered the referrer. These sites can be search engines, social media, blogs, or other websites that have links to other websites. Direct traffic categorizes visits that do not come from a referring URL.