So what does this mean? “Bounce rate” can be thought of as a measure of engagement. If visitors are moving around your site, they are engaged. If they are bouncing, they cannot think of a good reason to stay. There is one notable exception to this: Blogs, videos, and news sites often have higher bounce rates because a visitor reads a particular article or watches a video and then leaves. For an ecommerce site, however, you would like to see relative low bounce rates. Sources that bounce a lot are probably not providing quality traffic.
In all of the above cases, you’ve potentially found a page on your website that could turn into a keyword monster with a little extra content and keyword integration. Although we’ve discussed blog posts in this guide, don’t completely overlook the other pages on your website – these tips will work to increase organic traffic on all pages, not just individual blog posts.
Reddit is also worth a special mention here. It’s a cross between a social network and a web forum, which is a traffic source we’ll discuss later. Reddit is one of the largest sites online, and the entire focus of the site is based around posting links and discussing the content of those links. A lot of the content you see trend on Facebook or Twitter is trending because Reddit got hold of it and started engaging with it. However, Reddit is a very tricky platform to use for marketing. You have to avoid approaching it like a marketer, because Reddit users are like piranhas. If they sense you trying to use their audience for money, they’ll swarm you and savage you until you feel like you can’t use the site again. Make sure to read up and take great care before trying to market on Reddit.
Direct traffic. Direct traffic represents those visitors that arrive directly and immediate on your site by: (1) typing your URL into the browser’s address bar; (2) clicking on a bookmark; or (3) clicking on a link in an email, SMS, or chat message. Direct traffic is a strong indicator of your brand strength and your success in email or text message marketing. Direct traffic can also be an indicator of offline marketing success. We offer our views on the benefits of direct traffic at “Direct Traffic is Better than Google Traffic.”
Google is currently been inundated with reconsideration requests from webmasters all over the world. On public holidays the Search Quality teams do not look at reconsideration requests. See below analysis. From my experience it can take anywhere from 15-30+ days for Google to respond to reconsideration requests; during peak periods it can even take longer.
Talk about a blog post that's worth bookmarking and reading over and over!! Nicely done Sharp Shooter. There are just too many here that I don't even think of looking at (and even a few I've never heard of) and now I'm feeling kinda silly that I have all these resources to take advantage of and I don't. I'm just gonna have to count on you to remind me and give me a good kick in the toosh every so often lol! This is beyond useful Brankica. I hope I'll smarten up and take some of your awesome advice here! Thanks for writing this up for us. You rock "Mon..y" lol ;)
Great awesome article till now its the best one I ever read for traffic generation on web and on this contest as well can be converted into an ebook too with few addons like there is a site for video starting with m cant recall the name feeling damn sleepy reading all this articles since hours,and sites like redgage and arranging giveaways depending on your site niche
Brankica, what a valuable post you've contributed here! These are all great methods for driving traffic to your website. Here's two more suggestions: 1. Write Amazon reviews on products/books related to your website and sign those comments with your name, the name of your blog, and its URL. You can even do video reviews now and mention your blog as part of your qualifications to review a particular book or product. 2. QR codes on flyers. People can scan these with their phone and be sent directly to your blog. I'm seeing these all over the city lately linking to things like bus schedules, Foursquare pages, and what not. Once again, thanks for this post!
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Content is one of the 3 main Google ranking factors. As a matter of fact, having a blog can help you get your content indexed faster. An active blog – relying on qualitative and insightful content, and backed by authoritative links – will help you improve your rankings and thus your organic traffic. Also, long-form copies (above 1200 words) tend to rank higher and be crawled more often.
If your referrers have moved to HTTPS and you’re stuck on HTTP, you really ought to consider migrating to HTTPS. Doing so (and updating your backlinks to point to HTTPS URLs) will bring back any referrer data which is being stripped from cross-protocol traffic. SSL certificates can now be obtained for free thanks to automated authorities like LetsEncrypt, but that’s not to say you should neglect to explore the potentially-significant SEO implications of site migrations. Remember, HTTPS and HTTP/2 are the future of the web.
The term was first used by Internet theorist John Kilroy in a 2004 article on paid search marketing. Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, "organic search" is now common currency outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance).
Now that we have the data we want in the chart, we use the advanced search to filter it down to only the traffic we want to see. Click the blue “Advanced” link beside the search bar that is just to the top right of your list of landing pages. This will open the Advanced search screen, where we want to setup our query. In the green drop down, choose “Medium” and in the text box at the end of the row we type “organic”. Click the Apply button below the query builder to apply this search.
The time has never been better to jump on the Facebook and Twitter bandwagons and buy social traffic at incredibly affordable rates. Imagine having each and every post you make on Twitter or Facebook get seen by thousands of people and then having their hundreds of thousands of friends and followers see them as well. Don’t forget about the added benefits that these types of boosts can give you in the big search engines either. Stop wasting time trying to build these accounts by yourself. It’s time to let the professionals take care of getting likes and followers so you can spend your valuable time on building your business and taking care of your customers.
Branica, I wasn't sure what to expect - part of me thought about skimming the article because I figured it would 'read' as all the other articles on generating traffic - I was WRONG! I slowed my skimming and started reading - you made the otherwise sterile information interesting while your pace infused a sense of excitement ... so much so that I want to implement everything you suggested and I have, I guess, what you would consider a niche blog. Thanks for the lists along with your insights on their value, etc. I came upon this article through Blog Interact - and glad to have found you. Peppy
At our agency, we work with sites of varying sizes, from very large to quite small, and recently, we have noticed a trend at the enterprise level. These sites aren’t relying as much on Google for traffic any more. Not only are they not relying on Google traffic, but also, the sites are getting less than 10 percent (or slightly more) of their organic traffic from the search giant.
Improving organic traffic can sometimes be challenging, but if you apply the correct SEO strategies, the hard work will eventually pay off. Search engine traffic is great because it’s relevant and targeted. For most websites, organic traffic converts much better than traffic from social media or other sources. Another great advantage is that visits from search engines are much more consistent.
Brankica, Very comprehensive list there. Can't think of anything else :D RT! I think the traffic sources that I hardly use is answering questions. I find that traffic conversion there is poor for me, so I don't focus too much on it. I think of all those in the list, focus on those that gives you the best kind of traffic. Forums can be a particularly useful one especially when people are there asking for help. Answering their questions and giving them a link that benefits their query is one good way of getting the right kind of traffic.
If you don’t want your Google traffic dropped dramatically due to indexing and content pruning, we are going to list below the steps you need to take in order to successfully prune your own content. We’ve developed this subject in a previous blog post. Yet, before doing so, we want to stress on the fact that it’s not easy to take the decision of removing indexed pages from the Google Index and, if handled improperly, it may go very wrong. Yet, at the end of the day, you should keep the Google Index fresh with info that is worthwhile to be ranked and which helps your users.
Lee Wilson is head of enterprise SEO at Vertical Leap and has been leading digital marketing teams since the early 2000’s. He has headed up the SEO department for a top 10 leading search and digital agency (Vertical Leap) from 2010 to present. In 2016, he had his first solely authored industry book published (Tactical SEO – the theory and practice of search marketing).
Hi Chris, "Good content" means a couple of things - good for readers and good for Google. Good content for readers means that the content answers questions, provides value, offers solutions, and is engaging. You want to keep the reader on the page and on your website for as long as possible. To make good content for Google, you have to provide the search engine with a set of signals - e.g., keywords, backlinks, low bounce rates, etc... The idea is that if you make good content for readers (engaging, valuable, actionable, and informative), your content will get more engagement. When your content gets more engagement Google will see it as good content too and put it higher in the SERPs. Making "good content" is about striking that balance. Let us know if that answered your question!