This community is full of opportunities if you're a fashion-based retailer. One of the major advantages is the fact that they add links to each of the products that they feature within their outfits - the links go directly to product pages. This is the holy grail for ecommerce SEO, and the traffic those links will bring through will convert at a very high rate.
We have been using AccuRanker for the past few months and the team have so much good stuff to say about it. Not only do the ranking seem accurate, there are a lot of added features within the platform making reporting on the data very effective. With any new tool, there are some recommendations of features that we have put forward and AccuRanker have been very receptive to these ideas and we are hopeful that they will be implemented in the near future.
Love the five different area of investigation that you went over, great way to analyze and diagnosis the issue. I would also definitely agree doing a rankings comparison between the two time frames, and not only check what your Google ranking is, but also track the search volume for your keywords to see if it has fluctuated or gone down. Google Trends is a great tool for this as well, as one of your keywords that your ranking for may have just lost popularity online.
I had great results with Stumble Upon cause I have been a user for years and Stumble a lot of things that have nothing to do with blogging or my blog. And Networked blogs is working great for me too :) I am glad you found some new sources here. I would love, if you had the time, to look into one or two that seam interesting to you, and maybe try them out... and then come back and tell me if they worked OK for you?
If you want to know how engaging your content is, you might look at bounce rates, average time on page and the number of pages visited per session to get an idea – and Google can do precisely the same. If a user clicks through to your site, quickly returns to the results page and clicks on another listing (called “pogo-sticking”), it suggests you haven’t provided what this person is looking for.
It’s content like this that forms the foundation of effective content marketing: a crucial component in modern day integrated marketing campaigns that cohesively drive marketing results. It’s so vital, in fact, that some 22% of those surveyed at Smart Insights said that content marketing would be the digital marketing activity with the greatest commercial impact in 2016.
Users land on this page without tracking code. They click on a link to a deeper page which does have tracking code. From GA’s perspective, the first hit of the session is the second page visited, meaning that the referrer appears as your own website (i.e. a self-referral). If your domain is on the referral exclusion list (as per default configuration), the session is bucketed as direct. This will happen even if the first URL is tagged with UTM campaign parameters.
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The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.
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