BrightEdge research supports that a blended approach is best for delivering high performing content. Not only will combining organic and paid search increase website traffic, but it will offer a bigger return on the investment. Take Retail, Technology and Hospitality industries, for example — organic and paid search combined make up more than two-thirds of their total revenue.
Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. These tools will help.
In our traffic sources distribution graphic above we saw that 38.1% of traffic is organic, making search one of the main focuses for any online business that wants to maximize its site’s profitability. The only way to improve your organic search traffic is through search engine optimization (SEO), which helps you improve the quality of your website, ensures users find what they need, and thus makes your site more authoritative to search engines. As a result, your website will rank higher in search engines.
Organic is what people are looking for; the rest of these simply put things in front of people who may or may not be seeking what you offer. We know that approximately X number of people are looking for Y every day. So if we can get on front of those people, we have a much greater opportunity to create long-term relationships and increase our overall ROI.
Hi Brankica, wow what an extensive list. As a one-month old blogger this list is overwhelming so there were four things I have noted and will look into further are stumbleupon, digg, roundups and vark. I hope to implement them soon and will keep track of the results. As for the other sources, I will come back to this post to see what other sources to use next. I am curious to know from your experience, what are the Top 10 most effective traffic sources?
Selecting “All Traffic Sources” from Google Analytics left-side navigation will show you a table listing the most active traffic sources and their medium. Direct traffic, as you would expect, has a medium of “none.” Traffic from Facebook, as an example, will have a medium of “referral.” Search engine traffic will have a medium or “organic” or “CPC” as described above.
There’s also other search engines. Ask, Dogpile, IxQuick, and so forth; these are all minor. However, one search engine seems to be gaining market share and exposure, and that’s DuckDuckGo. It has been trending in the wake of Google privacy concerns and some clever marketing from the DDG staff. It’s something you should, at least, pay some attention to.
Once you've set up an alert within Mention, go to your settings and then 'Manage Notifications'. From here you can select the option to get a daily digest email of any mentions (I'd recommend doing this). You also have the option of getting desktop alerts - I personally find them annoying, but if you really want to stay on the ball then they could be a good idea.
The most common way a user can arrive at your website is by typing the URL into the address bar. This is known as direct traffic. Your visitor arrives directly without coming from anywhere else on the web. Other forms of direct traffic include clicking on a bookmark, or links from documents that don’t include tracking variables (such as PDFs or Word documents).
We want to see landing pages that came from organic searches, so first we need to add to this dataset the parameter “Medium” which is how Analytics identifies channels. To do this, use the drop down above the table of data and locate the option for “Medium”. The table below should refresh and now you will have a second column of data showing the channel for each landing page.
Hey Jym, thanks a bunch :) Yeah, I don't think everyone need to use each and every one of these, especially at the beginning. But I do find the list useful for those with "older" blogs. When you are thinking "Where else can I go to get more people to see my blog". That is what I do with my first website. Again, I agree with the part of identifying the ones that will work the best, so we don't spend too much time getting no results. Thanks so much for the comment
The Forums – yes, I know some bloggers are telling you that you can not get anything from the Forums, but I can prove them wrong. One example: I met one of my dear blogging friends on a Forum way before I started blogging. She has been helping me since. Instead of struggling with some newbie mistakes, I skipped most of them and went straight for success. Most forums allow links in signatures – use it!
Yahoo Answers is one of my favorite traffic generation sources when it comes to answer sites. It has been one of my main traffic sources on a niche site for a long time, even after I haven’t used it for months. The main thing is to give your best when answering. If your answers are chosen as the best ones, you will have more respect in the eyes of the visitors so… yes, more of them will come to check out your blog.
One of the things that makes social media a bit more attractive than search engine optimization is that you get to maintain a bit more control over your success. You can always find new ways of improving your strategy and you can learn from your mistakes and your wins so that you can improve your traffic in the future. The same can't really be said about SEO - although it's very clear what not to do, it's not always as clear exactly what strategies can help you improve your ranking.
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Being a good internet Samaritan is great and all, but how does this help you build links? Let me explain: the kind of broken links you’re looking for are found on sites relevant to your business, industry, or niche. By finding these sites and informing them of these broken links, you strike up a conversation with the site owner and give yourself the opportunity to suggest a link to your epic piece of content be added to their site.
Another special mention is Quora. The question and answer site is like a high class, actually-useful version of the defunct Yahoo Answers. Experts find questions in their industry to answer and provide detailed answers, either in the form of a moderately lengthy post, or in a post that links out to their websites. You, too, can take advantage of industry questions by answering them the best you can. Users can vote on the most useful answer, and it floats to the top, so the more useful you can be, the more exposure your link will get.
Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.
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You had to know social media would be on the list. I generally recommend that a site only have a presence on 2-3 social networks, at least while they’re small. It’s a lot of work to maintain, engage, and update a social network profile, and keep its messaging consistent with your branding. You can always spay someone to do it for you, but then it’s not a free traffic source, is it?
Another key consideration is that social platforms have become search engines within themselves. Just look at Twitter, for example - you can use it to see what the biggest trending news of the day are and you can easily search for great content. You can search based on your location, in different languages and if you click on advanced search, there are even more options:
Google measures average time on site by first collecting each visitor’s exact time on a particular page. Imagine that a visitor lands on page 1 of your site. Google places a cookie, including a unique code for the visitor and a time stamp. When that visitor clicks through to page 2 of your site, Google again notes the time, and then subtracts the time that the visitor arrived at page 2 from the time that the visitor arrived at page 1. Google then averages each and every page’s time spent to get the average time each visitor spends on the site.
Hi Matt, realizing now how difficult it is to run a blog, trying to promote it and carry on with your daily activities. I would say it's a full time job. Once you thing you done learning about something, something else is coming :). My blog is about preparing for an ironman so I need to add the training on top of it. Thanks a lot for sharing this article with us so we can keep focus!!!