We want to see landing pages that came from organic searches, so first we need to add to this dataset the parameter “Medium” which is how Analytics identifies channels. To do this, use the drop down above the table of data and locate the option for “Medium”. The table below should refresh and now you will have a second column of data showing the channel for each landing page.
Love the five different area of investigation that you went over, great way to analyze and diagnosis the issue. I would also definitely agree doing a rankings comparison between the two time frames, and not only check what your Google ranking is, but also track the search volume for your keywords to see if it has fluctuated or gone down. Google Trends is a great tool for this as well, as one of your keywords that your ranking for may have just lost popularity online.
The big other search engine people recommend is, of course, Bing. Bing and Yahoo have something of an alliance, with Yahoo taking their data primarily from the Bing index, so appealing to either one is the same as appealing to both. SEO for Bing is a little different than it is for Google, though. Exact match keywords tend to have greater weight, for one thing. Bing also has a bit more of an emphasis on links from edu and gov sites.
Wow! I have learned so much from you this evening. Thank you. It prompted me to create a list of my own I have sporadically (and unfocused) have been doing myself. I have been using Flickr, but not linking back to my post... shame on me. Going back tomorrow and starting to add links. I do Cinch my articles which can be found on Itunes and I use Odiogo where people can also listen to all of my articles (including the ones I don't personally Cinch). Also, I like Blog Glue to refer and be referred. My main goal is to have a focused plan. I like your recommendation to focus on 5 at a time. Thanks again.
Unfortunately, this particular client was fairly new, so as a result, their Moz campaign data wasn’t around during the high organic traffic times in 2015. However, if it was, a good place to start would be looking at the search visibility metric (as long as the primary keywords have stayed the same). If this metric has changed drastically over the years, it’s a good indicator that your organic rankings have slipped quite a bit.
Let’s say that you want to move your blog from a subdirectory URL (yourwebsiterulz.com/blog) to a subdomain (blog.yourwebsiterulz.com). Although Matt Cutts, former Google engineer, said that “they are roughly equivalent and you should basically go with whichever one is easier for you in terms of configuration, your CMSs, all that sort of stuff”, it seems that things are a bit more complicated than that.
As a website owner it's important to regularly review your streams of traffic. You want to be in the know if any channels are growing or declining at an unusual rate, especially when it comes to your organic traffic. So if you're interested in learning more about how we can help you increase the amount of daily visits your website receives feel free to contact us for more information about our white hat SEO services.
In the example below, Google’s organic results generated the most site traffic for the time period shown, but had a bounce rate that was greater than the site average. By contrast direct traffic generated fewer visits, but had a lower than average bounce rate. A page from another website, generated 5,946 visits but had a bounce rate 22.62 percent less than the site average.
Input your post’s url into SEMrush to discover the keywords that it’s already ranking for. Are you ranking just off the first page of the SERPs for any specific keywords that have a high search volume? Take a look at keywords which are ranking in positions 2-10 and try optimizing for these first — moving from third to first position for a term with high search volume can drastically increase organic traffic. Plus, it’s easier to bump a page up the SERPs when it’s already ranking for that keyword.
Blog comments have a number of sources of value, and traffic is just one of them. By monitoring your competitors and your betters, you get a keen sense of what the industry is doing and where trends are going. You leave valuable comments and people take notice, including industry influencers and possibly the owners of these top-tier sites. You create a gateway back to your site, and even though the links are nofollowed, they’re still links for people to click. You also build a personal reputation as a commenter around your industry, raising sentiment and value.
You could spend a week researching and writing a 3,000 word in-depth guide only to find that in a month its traffic is being eclipsed by a 300 word blog that took you one tenth of the time to write. That little gem could start ranking for some pretty valuable keywords – even if you never planned for it to. Give it a makeover and you’ll see your rankings on SERPs (search engine results pages) and organic traffic values soar. We’ve seen this strategy work with both our clients and our own website. Big bonus: it’s actually an easy strategy to pull off. Here’s how:
If you indulge me an analogy, if you’re moving from one place to another, you would like the postman to send all the love letters to your new address and you wouldn’t want them lost in an old mailbox that no one uses, right? (I am guessing you would want the bills to be sent to the old address instead). A similar thing happens when it comes to moving your site’s address.
Guest blogging purely for inbound links is a flawed strategy because the value of those links are going down. However, guest blogging for traffic is still an incredibly viable strategy. While that inbound link you get at the end of a guest post doesn’t have as much SEO value as it used to, it still has the value of exposing your content to a new audience.