Relying too much on one source of traffic is a risky strategy. A particular channel or strategy can be fantastic for generating traffic today, but it doesn’t mean it will stay the same tomorrow. Some sites lost out when Penguin started penalizing on certain SEO linking practices. Others lost out when Facebook decided to massively restrict organic reach. If your site relies exclusively on only one source of traffic, then algorithm changes can create some serious trouble for you. So be aware of the importance of diversifying and know the options available from different traffic sources.
As I already mentioned above, it doesn’t matter how small or big your company is; you need to take care of your SEO. Remember that 89 percent of consumers use search engines to help make their purchasing decisions. To get people to buy from your company, you need to make your site visible at some point in the buyer's journey, which means you need to definitely be visible on the search results pages.
Incidentally, according to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.
Forum comments work much the same way as blog comments, except you tend to lack the base post from which to play off. Instead, you need to invest some time into getting to know the culture of the forum, the prominent users, the rules, and the discussion flow. If people generally post one sentence at a time, adding a 3,000 word post will be excessive and may be mocked. If people tend to post lengthy discussions, short posts may have a negative effect. And, like Reddit, some sites may be very rabid about enforcing no advertising.
PPC platforms hinge not on fixed prices, but on bids. Marketers bid for what they’re willing to pay for a single keyword click. Some industry words are much more expensive than others. The more expensive the word, the more likely you should rely on SEO to deliver traffic and leads to your organization. To find average industry CPCs, you can use Google’s keyword planner tool.
BuzzFeed: Everyone knows the primary perpetrator of Clickbait and content appropriation on the web, but seemingly few people realize that anyone can write for them. You can sign up for a free account here, and simply start creating content on their site. There’s a lot of content that sees very little exposure on the site, but if something does catch on – perhaps because of your audience and your brand reputation – BuzzFeed will reach out to you and help by promoting it on the main sections of their site.
There are two ways to hook up interviews. The first is the manual option. Identify sites and specific people you want to interview, or who you would like to interview you, and approach them about it. Send them a message asking if they would be willing to interview you, or saying that you’re available if they would like to interview you about something specific related to your industry. In the second case, generally try to have a specific subject they’ve talked about recently, a press release of your own that might intrigue them, or a case study with data they might want to use. Something to sweeten the pot, basically.
The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.