Visitors can also fall into the direct category by clicking a link to your site from an email or PDF document, accessing your site from a shortened URL (which is an abbreviated version of your website address), clicking on a link from a secured site to your non-secure site, or clicking on a link to your site from a social media application like Facebook or Twitter. And, there is a chance that accessing your site from an organic search can end up being reported as direct traffic.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
Sanjeev, I really appreciate the feedback. I am glad you actually put to use these tips and made them work for you. I love hearing people getting results from my tips :) Is there such a thing as Ph.D in traffic generation? LOL, I know some that would love the title, but somehow never really walk the walk... Now about those leads and closures, I will have to consult you, seems like you know some things way better than I do, I would like to see how that happens! Thank you so much for the comment and I hope you will have even better results in few weeks!
Are you currently excluding all known bots and spiders in Google Analytics? If not, you may be experiencing inflated traffic metrics and not even know it. Typically, bots enter through the home page and cascade down throughout your site navigation, mimicking real user behavior. One telltale sign of bot traffic is a highly trafficked page with a high bounce rate, low conversions and a low average time on page.
The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues associated with it.
So, Google has accepted the reconsideration request, you can now move forward with creating high-quality link building and a content creation strategy. I see every one creating threads about great content marketing examples, but the problem is that most of the time these are big business examples. SME’s and start-ups do not have big dollars to do such things, so the next best thing is to is to create a content market calendar for your clients.
The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.