You had to know social media would be on the list. I generally recommend that a site only have a presence on 2-3 social networks, at least while they’re small. It’s a lot of work to maintain, engage, and update a social network profile, and keep its messaging consistent with your branding. You can always spay someone to do it for you, but then it’s not a free traffic source, is it?
Lee Wilson is head of enterprise SEO at Vertical Leap and has been leading digital marketing teams since the early 2000’s. He has headed up the SEO department for a top 10 leading search and digital agency (Vertical Leap) from 2010 to present. In 2016, he had his first solely authored industry book published (Tactical SEO – the theory and practice of search marketing).
You should definitely listen to than man. He knows what is working and that is why all the SBI sites are so successful (at least for those that actually apply his tips, lol). Not going to tell you what to do, but try other free sources before spending on Adwords. I actually think ADW is great for landing pages, where you are selling something that will make you a nice amount of money, but it is hard to get them to work if you are not an expert. Actually what I am trying to say is that if you are trying to just get more traffic, blog commenting would be much better. OK, all the free resources need time, but they can often convert better than others. PreSell and SEO the SBI way are a guarantee of a successful site (talking from experience here). Thanks for the comment and waiting for more feedback :)
Wonderful little article, lovely detailing and the possible sources of direct traffic which could lead to various positives and negatives to your overall SEO strategies. Direct traffic could be the prime conversion getter for your eCommerce website or could be a flaw in your website as a whole which looks like direct traffic has a correlation with organic traffic as well. As organic traffic increases, your overall direct traffic increases along with it. Does some type of bot activities lead to direct traffic as well?s
Brankica, Very comprehensive list there. Can't think of anything else :D RT! I think the traffic sources that I hardly use is answering questions. I find that traffic conversion there is poor for me, so I don't focus too much on it. I think of all those in the list, focus on those that gives you the best kind of traffic. Forums can be a particularly useful one especially when people are there asking for help. Answering their questions and giving them a link that benefits their query is one good way of getting the right kind of traffic.
Hi Brankica, Thanks for a great article, you are so generous with sharing your knowledge and I always look out for your posts etc. I recently bought a product for my personal use that really blew me away, so I wrote about it on my blog, and sent the supplier a link. They were absolutely delighted when they saw my blog post they added it to their testimonial page with a link back to me. Indirectly the product links to a topic covered on my website so this was a great way for me to get a little extra exposure. I'm def going to work through your list and do at least something new from it every day. Cheers, Caroline
One of the things that can slow-bleed the traffic from your site is the quality (or lack thereof) of the content you publish on your site. Previous Google updates like Panda have already been released specifically to deal with the issue of low-quality content on websites. Long story short: Panda intended to stop sites with bad content from appearing in the search results.
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
Hi SEO 4 Attorneys, it could be any thing is this for your site for a clients site.It could be an attempt at negative SEO from a competitor? The thing is people may try to push 100's of spammy links to a site in hopes to knock it down. In the end of the day my best advice is to monitor your link profile on a weekly basis. Try to remove negative links where possible if you cant remove them then opt for the disavow tool as a last resort.
Hey, Matt! Thank you for your sharing, and I learned much from it, but I still have a question. We began to do SEO work for our site 2 years ago, and our organic traffic grew 5 times ( from 8K to 40K every day). But two years later, it is very difficult to get it grow more, even it drop to 3.2K every day. So can you give me any advice to make our site's traffic grow again? Thank you in advance!
Hey Christy, thanks so much for the comment and I hear about this HARO thing for the first time. I am definitely going to have to check it out. I have this OCD (lol) that as soon as I hear about something new, I gotta join and try it out. This is officially the new item on my to do list that now has only 563 bullet points. Just kiddin', although we all have long to do lists I always find extra time to see what are the things other bloggers talk about. Thanks so much again :)
However, this may not be the case for your company or your clients. You may start by looking at keyword rankings, and realize that you’re no longer ranking on the first page for ten of your core keywords. If that’s the case, you quickly discovered your issue, and your game plan should be investing in your core pages to help get them ranking again for these core keywords.
The SEO landscape has changed enormously in the last years. Organic traffic comes and go, the websites’ performance seems to be as volatile as it gets and at the end of the day, you might ask yourself: why did my organic traffic drop? Did Google change its algorithm again? Was a sort of SEO attack on my site or was it something that I did? And while you keep on searching for the reasons your hard-worked ranks and traffic went down the drain, your frustration gets bigger as the solution to your problem seems increasingly far.
Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.