Solid analysis on this tough topic Rand. It will definitely be interested to see what in-serp features Google continues to add to keep you on their site as opposed to clicking through to a website. I think SEOs need to take more consideration into branding and content marketing tactics in order to supplement potential lost organic traffic as time goes on.
Immediate results. Businesses want instant gratification, and that’s completely understandable. While there are no long term benefits to PPC, you will see immediate results – as soon as your ads are approved, they will begin to appear in search engine results. As long as you set up your ad campaign correctly, you can have traffic flowing to your website that same day.
The Google, Yahoo!, and Bing search engines insert advertising on their search results pages. The ads are designed to look similar to the search results, though different enough for readers to distinguish between ads and actual results. This is done with various differences in background, text, link colors, and/or placement on the page. However, the appearance of ads on all major search engines is so similar to genuine search results that a majority of search engine users cannot effectively distinguish between the two.[1]

With the advanced search feature, I always recommend that after you put in your demographic information, you check the option for second degree connection. And the reason for that is it’s really powerful to be able to ask whoever the mutual connection is to make an introduction, or to use them as a reference in your introduction. I know even for myself that I’m much more likely to respond to someone who knows someone that’s already within my network. And I’ve seen this and I’ve heard about this working really well for a lot of different sales folks, telling me how just even name dropping a single person got them that initial phone call.


For a small business, it is better to start with Organic SEO because aside from it is a low-cost investment, it will build your internet presence gradually and eventually have a solid foundation in your own niche – provided that you are doing the right way. It is not bad to invest in non-organic. You just have to make sure that you are investing on the right campaigns and not on the overly artificial ways to gain traffic and rank. Avoid investing too much on paid advertising and instead invest on creating relevant and useful content.
While there are several HTML tagging techniques that improve a page’s Google SEO results, creating relevant page content is still the best way to rank high. A big part of content creation is your use of targeted keywords. You should include important keywords in your first 50 words, since early placement can be a signal of relevance. And while you should never repeat keywords too often at the expense of good writing, you should repeat keywords in your content two or three times for short pages and four to six times for longer pages. Also, you may wish to use some keyword variation in your content – such as splitting keywords up – as this could potentially improve your ranking.

This community is full of opportunities if you're a fashion-based retailer. One of the major advantages is the fact that they add links to each of the products that they feature within their outfits - the links go directly to product pages. This is the holy grail for ecommerce SEO, and the traffic those links will bring through will convert at a very high rate.
Your strategy defines your audience, your platform, your content, and even how you measure success. For example, if you sell a product for a young demographic, you may decide that Instagram is the best place to build your brand by using a series of witty pictures with a strong call to action to make a purchase. Alternatively, you may decide to extend the reach of your brand by attempting to break into a new market, such as building a rapport with women, who comprise a large proportion of Pinterest users. Micro-blogging may be an ideal way to give busy business people the bite-sized content they need on their morning commute, while infographics provide visual punch to make a point instantly.
Search engines reward you when sites link to yours – they assume that your site must be valuable and you’ll rank higher in search results. And the higher the “rank” of the sites that link to you, the more they count in your own ranking. You want links from popular industry authorities, recognized directories, and reputable companies and organizations.
I don’t know how much time it took to gather all this stuff, but it is simply great I was elated to see the whole concept related (backlinks, content strategies, visitors etc) to see at one place. I hope it will be helpful for the beginners link me. I recently started a website, also I’m newbie to blogging industry. I hope your information will helps me a lot to lead success.
One of the things that can slow-bleed the traffic from your site is the quality (or lack thereof) of the content you publish on your site. Previous Google updates like Panda have already been released specifically to deal with the issue of low-quality content on websites. Long story short: Panda intended to stop sites with bad content from appearing in the search results.
An ideal keyword has high monthly searches and a relatively low keyword difficulty. Once you find some keywords that make sense for your business, have a relatively high search volume and a relatively low keyword difficulty, it’s time to research the competition. However, you’ll first want to understand how local searches affect organic search engine optimization.
The first one is pretty powerful and pretty awesome, which is investing in demand generation, rather than just demand serving, but demand generation for brand and branded product names. Why does this work? Well, because let's say, for example, I'm searching for SEO tools. What do I get? I get back a list of results from Google with a bunch of mostly articles saying these are the top SEO tools. In fact, Google has now made a little one box, card-style list result up at the top, the carousel that shows different brands of SEO tools. I don't think Moz is actually listed in there because I think they're pulling from the second or the third lists instead of the first one. Whatever the case, frustrating, hard to optimize for. Google could take away demand from it or click-through rate opportunity from it.
Lynn, you have one of the best sites for affiliate marketing that I've ever seen. Just read your interview with Rosalind Gardner and found some interesting nuggets. Marketers should note the intuitive and spontaneous way you approached a niche and keywords. This is usually where "paralysis analysis" begins … some spend weeks with keyword and research tools until there is no "creative energy" left to build the site.
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As you can see by the example above, organic marketing tactics are natural, authentic, and value-based. The benefits that businesses reap from these tactics are cultivated over longer periods of time, ultimately helping you build a brand that customers want to visit regularly. And although you’re doing less “pushing” with organic marketing, when done right you can still generate a steady stream of loyal traffic. Remember, this is about building high-value brand equity and industry authority with your customers. You’re not just attempting to drive sales here; you’re working hard to engage and educate your target audiences.  

Paid search advertising focuses on investing in the right types of ads to achieve prominent positions on search engine results pages and drive traffic to the site. Well optimized search ads can sometimes achieve higher positions than organic search results, while others might be displayed on the right side of the browser page. The success of paid search campaign rests on targeting the right keywords and selecting optimal advertising channels.


And then when it comes to actually, ‘OK, so now I’m engaged in these groups, now what?’ What I always recommend doing is taking the conversation offline. So reaching out to the people who you responded to in the group via InMail, or taking it to email, or phone even, and really making that be the place where you do some of the investigating to figure out if they’re a good client fit for you.
The benefits of organic reach is that you can publish posts for free. With the increasing flood of content published in newsfeeds in recent years, decent organic reach is getting harder and harder to achieve. However, there’s no need to be daunted if you don’t have a budget to spend – this predicament can allow you to get more creative and strategic with your ideas. Ensure you focus all of your Facebook marketing efforts on meeting the needs of your customers and try implementing a few ideas I’ve outlined below.
Paid or sponsored ads usually charge you for a click, while SEO doesn’t require you to pay for impressions or clicks. But do keep in mind that quality SEO isn’t exactly free. Depending on the target market you are in, you will have to invest time and money into getting the desired results. And if you’re not an SEO expert, then you would have to work with a reputable SEO company do it for you.
Which one wins in a fight? If I were a betting man, I’d put my money of organic search traffic. As exciting as it is to see a quick surge in traffic from an effective PPC campaign, I’d take sustainability over a short-lived win any day. And that’s just the surface. I’ve gone over several of the benefits that organic search traffic can have on your business. I’m talking about the kind of results that correlate with cold hard ROI.Use the insights, implement the action steps, and stay competitive.
Organic-search traffic is the only search traffic you should be interested in. This is the traffic you get without any direct action on your part. It’s not something you can achieve with ease, though. The statistics say that 83 percent of organic clicks go to the first four results under most categories on search engines. So, to see your site attain that status, lay the foundations well in advance for the traffic you want.
The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on, and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. If Google determines that the keywords you have bid on are contained within a user’s search query, your ads are entered into the ad auction.
For our client: We took the top PPC terms based on conversion and worked these keywords into existing pages on the website. We also created new high-quality content-based pages from these conversion terms. This type of strategy can work very well in assisting overall conversions on the website and driving more revenue. We also conducted a large-scale keyword research project for the client which yielded in uncovering many areas of opportunity for content development and targeting. 
High organic rankings for specific terms represent an opportunity to double down by taking up more real estate with paid results. When your brand is still establishing a presence for a specific keyword in organic results, you can use paid ads to get your brand some visibility on the SERP. Once you start ranking well organically for that keyword, you may choose to allocate your paid budget to another targeted opportunity and deploy a similar strategy.

For example, you may repurpose your blog content into a different form to satisfy the needs of your social media audience. You may decide to put more resources into email marketing as a traffic driver. You may tighten up your brand story because you want your messaging to be more congruent across all customer touchpoints. All these marketing tasks are tied to organic traffic. And they all have a substantial impact on your bottom line.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
And then on the flip side with partners, it is a little bit different. Again, you can do that education piece, but ultimately offering reciprocation is going to be your best bet. So finding out who the social media manager is for your partner, talking with them, figuring out, ‘Hey, we’re going to retweet you this many times this month, or is there any events that you have coming up that we can help promote?’ And that reciprocation is very natural. It also builds credibility for both organizations. I think there’s a lot of opportunity to engage with your partners as well as amplify their content.
Great topic Rand! I have found that being well-versed in PPC and Content Marketing have not only helped my expertise grow as an SEO, but are also great options to fall back on when offering solutions to clients, depending on the SEO opportunity available. It will be interesting to see if Organic Search Traffic will continue to drop or bounce back overall though. Solids tips and insight, and glad to see you back for a WBF!

When the topic of SEO vs SEM arises, some experts may argue that SEO is the best way to go as it offers higher quality leads at a cheaper cost when compared to SEM. However, it isn’t so simple. Every business is different and has unique needs. For example, your small business may not have a big ad budget and it may also lack the resources needed for doing effective SEO.
Additionally, knowing how your SEO is performing can help you make the necessary changes over time to keep your rankings high. Look around for a keyword tracking tool to help you track how your SEO is performing. It’s typical for your ranking to fluctuate from week to week and even day to day. Look for a general upward trend from month to month that shows that your efforts are successful.
Lynn, you have one of the best sites for affiliate marketing that I've ever seen. Just read your interview with Rosalind Gardner and found some interesting nuggets. Marketers should note the intuitive and spontaneous way you approached a niche and keywords. This is usually where "paralysis analysis" begins … some spend weeks with keyword and research tools until there is no "creative energy" left to build the site.
Social media is the easiest and most effective way to push out your SEO-based content. While the incoming links from your social media shares don’t have the same impact as authentic links from high-quality sites, they can influence your bounce rate and time-on-site engagement. If your content is good and people stick around to read it, those engagement metrics communicate value to search engines. Your goal should be to turn your best organic content into social media content so you can then encourage engagement and drive traffic back to your site.

There is no one size fits all formula when it comes to social media marketing. For instance, a fast food chain restaurant could find a large number of people ordering food on their website with a single organic Facebook post, and on the other hand a medium-sized mobile app development company may see dramatic results with a promoted post on LinkedIn.

Look to successful brands to see how they keep customers engaged. Do you need to constantly update content, as Home Depot does with its seasonal DIY tips? Or do you need to position yourself as a lifestyle brand, following in Red Bull’s footsteps by running a series of videos on YouTube? Whatever method you adopt, it’s important to have some quantifiable way to measure how successful you are, so keep your ultimate goal in mind as you evaluate your return on investment.
SEO (search engine optimization) for organic search: SEO is a free method of SEM that uses a variety of techniques to help search engines understand what your website and webpages are about so they can deliver them to web searchers. These techniques include things like using titles, keywords and descriptions in a website and webpage's meta tags, providing relevant content on the topic, using various heading tags (i.e.

), and linking to and from quality online resources. 

Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results.[citation needed] The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish non-ad search results from ads.[citation needed]
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