Secure (https) to non-secure sites (http): Since Google began emphasizing the importance of having a secure site, more websites are securely hosted, as indicated by the “https” in their URLs. Per the security protocol, however, any traffic going from a secure site to a non-secure site will not pass referral information. For this issue, you can correct by updating your site to be secure through a third-party SSL certificate.
Hey Caroline, that is one of the great things, being included like that. Happened to me once, when my favorite blogger asked a question on her FB page and then included the testimonials in one of the pages. So not only did I get a dofollow link from a site that is Alexa less than 5.000 but I was so happy to be featured on her blog. Thanks for the awesome comment and I would love some feedback in a week or so, when the first results come in :)
Before developing this subject further, indulge me to remind you that according to Google a robots.txt file is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers. And although there is plenty of documentation on this subject, there are still many ways you can suffer an organic search traffic drop. Below we are going to list two common yet critical mistakes when it comes to robots.txt.
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When a user follows a link on a secure (HTTPS) page to a non-secure (HTTP) page, no referrer data is passed, meaning the session appears as direct traffic instead of as a referral. Note that this is intended behavior. It’s part of how the secure protocol was designed, and it does not affect other scenarios: HTTP to HTTP, HTTPS to HTTPS, and even HTTP to HTTPS all pass referrer data.
It increases relevancy: Siloing ensures all topically related content is connected, and this in turn drives up relevancy. For example, linking to each of the individual yoga class pages (e.g. Pilates, Yoga RX, etc) from the “Yoga classes” page helps confirm—to both visitors and Google—these pages are in fact different types of yoga classes. Google can then feel more confident ranking these pages for related terms, as it is clearer the pages are relevant to the search query.
Referral means people clicked on a link somewhere else. This can be email or social, but is mostly links on other websites. If you switch the view in the Channels pie chart to Sources/Mediums, as we did for the screenshot below, you can see your most important links. For our lab site, Pinterest is major, as are Google’s educators’ sites and several homeschool sites. We can click on Acquisitions> Referrals to see more. Referral traffic can be a little confusing because it overlaps with Email and Social; more on that later.
Hey Kimberly, thank you so much for such a comment. Facebook and Google ads are great, if you know what you are doing. I could never get Google ads perfect so I didn't have as great results as some other people I know. When it comes to Facebook ads, they were great for my niche site and I loved the results. You, as a photographer, can get so much traffic from Flickr. If you are not sure how to do it, go to Traffic Generation Cafe blog, I posted a guest post over there, about getting traffic from Flickr. Forums are great, although can be a bit time consuming :) Thanks again and can't wait to see your results from the newly found traffic sources!
One of the things that makes social media a bit more attractive than search engine optimization is that you get to maintain a bit more control over your success. You can always find new ways of improving your strategy and you can learn from your mistakes and your wins so that you can improve your traffic in the future. The same can't really be said about SEO - although it's very clear what not to do, it's not always as clear exactly what strategies can help you improve your ranking.
Hey Kim, thanks for thinking about the trees, lol. OK, let me think. First, yes it depends on the niche a lot. But I do need to say that it can also depend a lot on the creativity of a blogger. If you know Kiesha from We Blog Better, she is a really creative blogger. She once wrote a post called "What can bag ladies teach us about blogging". And of course, attached a photo of a bag lady. If it was a Flickr photo, you would go back and tell the author you used a photo on your post and tell him the post name. Everyone would be curious to see what the heck is all that about. I wrote about this Flickr tactics on Traffic Generation Cafe. Anyway, why am I mentioning Flickr? Because it would seem that it is the best place to get traffic if you have a photography blog, right? But in Kiesha's example, all you need is some creativity and it can work for every niche. I for example, am hardly using Quora. Everyone else is (well most of everyone, lol). But I am old school and use Yahoo Answers, that almost no one is using. So my results are great with YA. Answer sites require some time, but not more than commenting does and certainly less than guest posting does. And it is fresh traffic, not just bloggers that you connected with. But out of these all, I would focus on the first group, video/audio traffic sources, just because they are kinda up and coming compared to some others. If I can answer additional questions, feel free to add some, not sure if I answered what you needed me to :) Thanks so much for sharing this with your readers, I really appreciate it.
Note the penultimate processing step (previous campaign within timeout), which has a significant impact on the direct channel. Consider a user who discovers your site via organic search, then returns via direct a week later. Both sessions would be attributed to organic search. In fact, campaign data persists for up to six months by default. The key point here is that Google Analytics is already trying to minimize the impact of direct traffic for you.
I used to work with Ranker-Tracker and was more than pleased when I changed to AccuRanker, which is not only the fastest SERP tool available but also very accurate. The keyword data in Accuranker is refreshed every single day. I can also get instant on-demand ranking updates - rankings refresh in a matter of seconds whenever we need it. Reporting is very easy and saves us time as we can set automated emails to be sent directly to our and clients emails.
Kristine Schachinger has 17 years digital experience including a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning. She additionally specializes in site health auditing, site forensics, technical SEO and site recovery planning especially when involving Google algorithms such as Penguin and Panda. Her seventeen years in design and development and eight years in online marketing give her a depth and breadth of understanding that comes from a broad exposure to not only digital marketing, but the complete product lifecycle along with the underlying technology and processes. She is a well known speaker, author and can be found on LinkedIn, Google+ and Twitter.
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For our client: We rolled out numerous new pieces of content onto their blog and news section; we aimed to make the content creative and funny. As the client was in the careers space we made use of “funny interview questions” and “technical interview questions” style articles. It was amazing that one of the articles even made it to the first page of Reddit. We also pushed out content which was related to various holidays in that year and also specific to the client’s industry and also current trends in the market.
Looking at the keyword rankings and organic landing pages provided a little bit of insight into the organic traffic loss, but it was nothing definitive. Because of this, I moved to the on-page metrics for further clarity. As a disclaimer, when I talk about on-page metrics, I’m talking about bounce rate, page views, average page views per session, and time on site.
Would you mind sharing your stumbleupon user name with me? I would love to follow you and your shares! :) I am beginning to get more active on SU and it is definitely paying off. I have had a few posts in the last several weeks that have brought in 600-700 visits each. :) In regards to your "challenge" I am going to try out paper.li I will let you know how it goes.
Direct traffic can encompass a wide range of sources, including those you would have liked to have tracked in analytics. A drop in traffic from a particular source does not necessarily mean a drop in traffic. It could indicate a case in which that source ended up being categorized under Direct traffic. The best advice is - proactively use tracking parameters in cases where you may be risking not properly seeing traffic. There is actually a nice infographic showing the main factors impacting traffic. I use it sometimes to solve the current issues. Taking the right steps to address potentially miscategorized traffic, as well as being upfront with clients about the causes, can help to mitigate problems.
If you check out some of the suggestions below this though, you're likely to find some opportunities. You can also plug in a few variations of the question to find some search volume; for example, I could search for "cup of java" instead of "what is the meaning of a cup of java" and I'll get a number of keyword opportunities that I can align to the question.
Simply great and agree with your all subject...! I like the way you explained. Each heading are awesome Create the best quality content and consistently, Long tail keyword is better, Guest blog for SEO is dead, and Aha....Do not anger Google. conclusion is awesome. Hard work and Patient is best practice to see the good results in any field. Really useful and helpful post indeed. Thank you.
What about Twithelp? I just discovered them, and went a little hog wild posting answers for people with various natural parenting questions. I'm afraid I might've spammed my feed, I was having so much fun. Oops. =) I like the Craigslist idea, as well. Even though right now I don't have any informational products to sell or for free download on my blog yet, I started wondering if I shouldn't advertise there as a natural parenting consultant, and offer to visit people's homes or meet them for an hour or two of consult with their little ones. I could do this locally very, very easily! Thanks again, Brankica! (I promise, I'm not stalking you! lol) Delena
Good content is not enough anymore. Your articles have to be outstanding and must be much better than the one of your competitors. Don’t write just and useless articles just for the sake of publishing something new. Instead, concentrate on quality and make your content stand out from the crowd. The competition is increasing as we speak, and quality will be the only way to succeed.
You could spend a week researching and writing a 3,000 word in-depth guide only to find that in a month its traffic is being eclipsed by a 300 word blog that took you one tenth of the time to write. That little gem could start ranking for some pretty valuable keywords – even if you never planned for it to. Give it a makeover and you’ll see your rankings on SERPs (search engine results pages) and organic traffic values soar. We’ve seen this strategy work with both our clients and our own website. Big bonus: it’s actually an easy strategy to pull off. Here’s how:
Another big benefit to using social media is that it can help you gain more influence, as well as grow your business across board. And although social media has little direct influence over your search engine ranking, it can help your SEO, albeit indirectly. By helping to grow your business and your website, gaining more traffic, more backlinks and so on, this will improve your website's domain authority, and thus, its search engine ranking by extension.
Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine. Methods such as boosting keywords, backlinking and writing high-quality content can all improve a site’s page rank. Black hat SEO methods, such as the use of keyword stuffing and link farming, can also boost organic SEO.
A great way to break your web traffic without even noticing is through robots.txt. Indeed, the robots.txt file has long been debated among webmasters and it can be a strong tool when it is well written. Yet, the same robots.txt can really be a tool you can shoot yourself in the foot with. We’ve written an in-depth article on the critical mistakes that can ruin your traffic in another post.
It might happen to have some lost links from now and then or a broken page due to some crawling issue or something similar. Yet, when your broken pages and links form up a figure just as big as your phone number, then you might be facing a problem; in terms of site user experience and organic traffic as well. Your bounce rate will increase, your overall usability, you will be loosing links and therefore you will start asking yourself “why did my organic traffic drop”?
Amber Kemmis is the VP of Client Services at SmartBug Media. Having a psychology background in the marketing world has its perks, especially with inbound marketing. My past studies in human behavior and psychology have led me to strongly believe that traditional ad marketing only turns prospects away, and advertising spend never puts the right message in front of the right person at the right time. Thus, resulting in wasted marketing efforts and investment. I'm determined to help each and every one of our clients attract and retain new customers in a delightful and helpful way that leads to sustainable revenue growth. Read more articles by Amber Kemmis.