Unfortunately, this particular client was fairly new, so as a result, their Moz campaign data wasn’t around during the high organic traffic times in 2015. However, if it was, a good place to start would be looking at the search visibility metric (as long as the primary keywords have stayed the same). If this metric has changed drastically over the years, it’s a good indicator that your organic rankings have slipped quite a bit.
Direct traffic is people who type your URL into their navigation bar, or who use a bookmark. These are your regular visitors, people who’ve discovered you in some other way and are now coming back, and — less now than in the past — people who type in a URL they’ve seen on your offline ads or who guess your web address based on your company name. Direct traffic is often the highest converting kind, but it can also be regular blog readers or your own staff. Filter your workers out if at all possible to keep your data clean. If you can’t filter them, at least ask them to use direct methods (rather than search, for example) and you may be able to identify it when you work in Analytics. Any traffic that Google can’t identify will also show up in Direct traffic, and that can include ads if you haven’t hooked up your ad accounts with your analytics, email or SMS campaigns if you haven’t tagged them for Google, and other sources that aren’t identified. Tag well and you’ll see less of this.
This is a breath of fresh air. Information Technology has been, for too long, plagued by those exploiting the ignorance of well intentioned people. The more good gen we have the better we will do and the better services will become. We put useful information on our web site for people wanting to start up renting out cottages. It is extensive and quite annoys our rivals who keep this sort of thing secret, only giving it out if you 'send for an information pack'. This, then, gives them the green light to pester you with sales calls and threatened sales visits. Generosity with information is the way forward. People remember it and associate it with a postive attude towards business relationships. Thank you for your help with these links.
Hey Rob, thanks for the awesome comment and sorry for flooding your inbox, lol. Also, thanks for the great words, I really appreciate it! I can't wait to see your numbers after 2 weeks. You will tell me which 5 you chose and if they don't work as expected I will help you choose others that might work better for you. It depends a lot on the niche but you can count on me helping you finding the best ones for you :)
The following example shows a Client who receives 55% of their website traffic from Organic Search – typically this is a strong performance, but again this will vary greatly based on paid search. More important than the % is the number of sessions itself – this tells us how many visits (note: not unique visitors) we received through this channel. In this example, we have 7486 visits in 1 month that all came from organic searches.
James, you give a great template for how a business needs to move forward in their chosen niche online.  Quite informative and the meeting of minds has been something a number of us have done online and in person to gain better insight into our small similar businesses.  Thank you for sharing your detailed approach to increasing organic traffic...content still is king.
I've started a fairly new blog, aimed at fairly new bloggers, by a fairly new blogger! I've had another blog up and running for about four months and it's building up quite well, but I've learned a lot from you here, and am looking forward to trying all the ideas that are new to me. You've been so thorough that I can't suggest a 51, but perhaps a 50a - I use Tweetadder with my Twitter accounts; it's a brilliant tool for automating tasks and driving traffic. I won't spam the comment with a link here, but there is one on my blog for anyone who is interested. Thanks again for all those ideas, cheers, Brent

Well, yes and no. Sure, you can get hit with an algorithm change or penalty that destroys all your traffic. However, if you have good people who know what they are doing, this is not likely to happen, and if it does, it is easy (in most cases) to get your visits back. Panda and Penguin are another story, but if you get hit by those it is typically not accidental.
For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
Let’s say that you want to move your blog from a subdirectory URL (yourwebsiterulz.com/blog) to a subdomain (blog.yourwebsiterulz.com). Although Matt Cutts, former Google engineer, said that “they are roughly equivalent and you should basically go with whichever one is easier for you in terms of configuration, your CMSs, all that sort of stuff”, it seems that things are a bit more complicated than that. 

If your referrers have moved to HTTPS and you’re stuck on HTTP, you really ought to consider migrating to HTTPS. Doing so (and updating your backlinks to point to HTTPS URLs) will bring back any referrer data which is being stripped from cross-protocol traffic. SSL certificates can now be obtained for free thanks to automated authorities like LetsEncrypt, but that’s not to say you should neglect to explore the potentially-significant SEO implications of site migrations. Remember, HTTPS and HTTP/2 are the future of the web.
You know, a lot of blog posts promise to show you how to grow your blog and bring traffic in. And then they go and copy/paste a bunch of other bloggers, change two or three words, and then publish. Then wonder why no-one read, commented or shared. Somehow I don't think you'll have this problem, Brankica - this is one of the most solid pieces on traffic generation around. Great stuff, miss, and something every blogger can take something away from.

To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.


Superb resource list Brankica, thank you. I've also included it this week's Erudition, not just because you're in a competition, but because it really is a resource we should all have bookmarked. Actually, I need to make it a study priority and see how many of the sources I can reasonably use on a regualr basis. Link to Erudition | Help files from Information Junkies Anonymous
If you publish whitepapers or offer downloadable PDF guides, for example, you should be tagging the embedded hyperlinks with UTM campaign parameters. You’d never even contemplate launching an email marketing campaign without campaign tracking (I hope), so why would you distribute any other kind of freebie without similarly tracking its success? In some ways this is even more important, since these kinds of downloadables often have a longevity not seen in a single email campaign. Here’s an example of a properly tagged URL which we would embed as a link:
I'm not in the contest, but if I was - I'd be SKEEEEERED. This was awesome, really - there were MAYBE 3 things I knew... The rest was new. I'm lame that way. The great thing about this is that as a blogger - you've covered ideas I've never thought of...I get my traffic mostly from SEO (not on my blog, but in my websites which are product based review sites) - but there's enough meat in this post I can use for my niche sites to keep me in the black, so to speak (ink I mean, not socks). Awesome post, Brankica - I'm speechless. (If you ignore the foregoing paragraph.)

Wow Brankica! I just don't know how I missed this awesome post :) I have just been going through it for quite sometime and finally bookmarked it for future reference whenever I need it- it is that good! Awesome indeed :) I loved the way you shared all the way you could get traffic and even though I am doing most of these things, there is so-so much more that I need to work on and change the way I look at some others. Thanks so much for sharing, and wishing you the best for the contest :)
Direct traffic. Direct traffic represents those visitors that arrive directly and immediate on your site by: (1) typing your URL into the browser’s address bar; (2) clicking on a bookmark; or (3) clicking on a link in an email, SMS, or chat message. Direct traffic is a strong indicator of your brand strength and your success in email or text message marketing. Direct traffic can also be an indicator of offline marketing success. We offer our views on the benefits of direct traffic at “Direct Traffic is Better than Google Traffic.”
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Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
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