But now, that is all changing. We can still see all of that information ... sometimes. Things got a whole heck of a lot more complicated a little over a year ago, when Google introduced SSL encryption . What does that mean? It means Google started encrypting keyword data for anyone conducting a Google search while logged in to Google. So if you're logged in to, say, Gmail when you do a search, the keyword you used to arrive on a website is now encrypted, or hidden. So if that website drilled down into its organic search traffic source information, they'd see something like this:

Remember when you used to rely solely on search engines for traffic? Remember when you worked on SEO and lived and died by your placement in Google? Were you #1? Assured success. Well, okay, maybe not assured. Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue.
Wow, what a massive post Brankica! I love it. :) I especially liked your suggestion to answer questions on answer sites. I've tried Yahoo Answers before, though didn't do much with it. I'll definitely give it another go in the future though! Man, just when I was tidying up my to-do list, you had to make it longer for me. ;) Thanks for such an awesome read! By the way, I found this post on StumbleUpon (crazy how the world works). =p Christina
Look at the biggest startup success stories and analyse their content. Airbnb positions itself as the place to find unique travel experiences with locals, Uber is the cheap, on-demand taxi alternative and Skillshare carved its niche as a free learning exchange platform. They all address their audience concerns in a way nobody else is doing and their content has a friendly, approachable tone – even when we’re talking about software startups like IFTTT or Slack.

In 2014, Cisco stated that video made 64% of all internet traffic. In 2015, Searchmetrics was releasing a white paper quoting that 55% of all keyword searches in the U.S. return at least one video blended into Google’s web search results and that 8 out 10 of those videos belonged to YouTube. And in 2016, Cisco was also sharing that online videos will account for more than 80% of all consumer internet traffic by 2020.
Hi, thanks for your comment. When you refer to incognito browsing, I think it's important to clarify that referrer data *is* passed between sites. Click on a link whilst in incognito, and the referrer header is passed as usual. The exception is if you're browsing normally, and then opt to open a specific link in incognito mode - this won't pass referrer data.
In this article, we’ll be taking a fresh look at direct traffic in modern Google Analytics. As well as exploring the myriad ways in which referrer data can be lost, we’ll look at some tools and tactics you can start using immediately to reduce levels of direct traffic in your reports. Finally, we’ll discover how advanced analysis and segmentation can unlock the mysteries of direct traffic and shed light on what might actually be your most valuable users.
Hey Marcus, thank you so much. Hearing all the compliments make me wish I made a list of 100 traffic sources :) I don't think anyone would publish it though...too much work, lol. I hope everyone will use it and find some fresh traffic for their blogs, most of these sources will work for any blog but some will work better for specific niches. Thanks for sharing and appreciate the comment!
Regarding Link Detox, links it diagnoses as Toxic are generally fine as they're either not indexed by Google or have malware/viruses/etc., but I recommend a manual review of any diagnosed as Suspicious. I used it recently to get started cleaning up our backlinks and some legit sites and blogs were under Suspicious simply because they didn't have many links pointing to them.
People find their way to your website in many different ways. If someone is already familiar with your business and knows where to find your website, they might just navigate straight to your website by typing in your domain. If someone sees a link to a blog you wrote in their Facebook newsfeed, they might click the link and come to your website that way.
First, I will show you a quick snapshot of the traffic uplift, which yielded an additional 400,000 unique visitors from organic search traffic on a monthly basis. Then I will explain to you the steps in which we took to get the client to this level. I have also tried to keep this quite general so everyone can adapt their own situation to this case study.
Implementing structured data markup (such as that from schema.org) might seem like a one-time project, but that “set it and forget it” mentality can land you in hot water. You should be monitoring the appearance of your rich snippets on a regular basis to ensure they are pulling in the correct information. As you change the content on your website, this can alter the markup without warning.
You might see referral traffic coming from search engines like Google or Bing, a blog, newsletter, or email or social media sites like Facebook. Referrer traffic could be organic or through a paid search like cost-per-click (CPC) advertising or a paid advertising campaign that you have created (but in many cases, the paid advertising will show up in its very own Paid traffic type).
Putting it simple, duplicate content is content that appears on the world wide web in more than one place. Is this such a big problem for the readers? Maybe not. But it is a very big problem for you if you are having duplicate content (internally or externally) as the search engines don’t know which version of the content is the original one and which one they should be ranking.
Visitors can also fall into the direct category by clicking a link to your site from an email or PDF document, accessing your site from a shortened URL (which is an abbreviated version of your website address), clicking on a link from a secured site to your non-secure site, or clicking on a link to your site from a social media application like Facebook or Twitter. And, there is a chance that accessing your site from an organic search can end up being reported as direct traffic.
So, Google has accepted the reconsideration request, you can now move forward with creating high-quality link building and a content creation strategy. I see every one creating threads about great content marketing examples, but the problem is that most of the time these are big business examples. SME’s and start-ups do not have big dollars to do such things, so the next best thing is to is to create a content market calendar for your clients. 
Backlinks are basically Authoritative linking. Which means someone else says about your site that it is in an indication of a particular keyword or you have authority in a particular market is indicating that their readers can go and find more helpful information from certain places on the web and they do that by creating these authoritative links which also called backlinks. The more of high quality, authoritative links that you have, Google considers this as you are being incredible in the market. Your website can be authoritative by having other website owners to link to your website, Then Search Engine algorithm will consider your site and you will get higher boost to your SEO and your site will likely get higher ranking and the more of this authoritative link. Blog Commenting is a great way to get backlinks to your website. Step 1. Find relevant and high traffic blog in your niche. Step 2. Actually read the post, what all it’s about. Step 3. Just leave relevant comment to the topic, then simply place your link in the comment.
What an awesome stuff you're sharing here, Brankica. I'm a big fan of social networking site and blogging communities. Social Sites are great way to connect other bloggers and marketers. I've great success with blog commenting. I think it's another great way to connect with blog owner and build relationship. In the earlier days of my blogging, i did commenting just to get traffic but now i do commenting to build relationship with blog owner/connect with blog owner. Anyways, Thanks for sharing this great Post. Keep Rocking. Good Luck. ~Dev
When you run an email marketing campaign, we hope you're including links in that email that lead recipients back to your website -- to read more content, convert, whatever. When you take a look at email marketing as a source of traffic, you'll be able to see how much traffic is sent to your website due to email marketing campaigns you've sent out. That's how we found out, for instance, that driving blog email subscriptions was extremely important to the growth of a business blog -- because many of the visits we receive each month come from subscribers who get pinged in their inboxes that a new blog post is published, prompting a click through to the post! Just be sure to include tracking tokens in the links of your email, otherwise the clicks won't be properly bucketed under the email marketing source.
Traffic from organic search is free and long-lasting, which makes you less dependent on advertising budgets. If you look at the list of the top three American e-commerce retailers, you will find that it matches the above data with the top three companies getting the most organic traffic. This definitely proves that SEO pays off in the long run: you attract quality traffic in large volumes without paying for it directly.
Content is one of the 3 main Google ranking factors. As a matter of fact, having a blog can help you get your content indexed faster. An active blog – relying on qualitative and insightful content, and backed by authoritative links – will help you improve your rankings and thus your organic traffic. Also, long-form copies (above 1200 words) tend to rank higher and be crawled more often.
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Many bloggers don’t get time to maintain their blog frequency thus search engine bots also don’t like such blogs much. It is not that tough to maintain blog frequency, just need to be bit organized. But writing post frequently doesn’t mean that you write articles not related to your niche. Always write article related to your niche and take care about keywords.
If you indulge me an analogy, if you’re moving from one place to another, you would like the postman to send all the love letters to your new address and you wouldn’t want them lost in an old mailbox that no one uses, right? (I am guessing you would want the bills to be sent to the old address instead). A similar thing happens when it comes to moving your site’s address.
Brankica, So far 223 Comments. No wonder ! This post is SO full of rich content. Thank you for such distilled and valuable content. Just yesterday I said I didn't know what SlideShare is. Now I know. Here's an off-beat traffic source #551 not mentioned yet: Free off-line advertising. Have your blog URL and logo printed on magnetic signs (DL envelope size) and stick it on both sides of your car/family cars. Depending on how clogged your roads are, there'll be a few hundred more people see your blog address every week. We've done it for our solar website and get many comments.
Hey James, I LOLed at your comment. In a good way of course. What do you mean you knew about 3 things!? You better get to work then. Just kiddin'. Glad you liked the list and hope you will put it to use. And if you do, I really hope to hear some feedback on how it worked for you. These tips are awesome for websites like those, I have some of those. You should definitely give this list a go, I first tested all these on my main niche site and then on my blog. I can tell you that these sources can make miracles if they are used right.
Organic is different. Matching keywords to user intent means you may be present in many searches. The user may find you consistently, and once they get to your site, they are more likely to stay. Organic users are still your best long-term customers. In my experience, they have lower bounce rates and more pages visited, and they are more likely to return.

I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.
You might remember “Face Off” , a movie from ‘97 where Nicolas Cage is a terrorist and John Travolta is an FBI agent. And, as it happens in movies, they became obsessed with one another. Travolta needs information from Cage’s brother, so he undergoes an operation in which he gets Cage’s face; a few plot twists later and Cage has Travolta’s. They continue to pursue each other with new identities, the bad guy the good guy, the good guy the bad guy and so on and (almost) no one knew who is who. Dizzy yet?

In the end of the day it depends on the size of the website you are working with and how well known the brand is in the market. You can adapt some of the strategies listed above in the post on scale and it can have a highly positive impact on a web property, the property in question is a real content house so any thing is possible. What else do you suggest we should do I will advise you if it has been done already?

You might remember “Face Off” , a movie from ‘97 where Nicolas Cage is a terrorist and John Travolta is an FBI agent. And, as it happens in movies, they became obsessed with one another. Travolta needs information from Cage’s brother, so he undergoes an operation in which he gets Cage’s face; a few plot twists later and Cage has Travolta’s. They continue to pursue each other with new identities, the bad guy the good guy, the good guy the bad guy and so on and (almost) no one knew who is who. Dizzy yet?
One of the most significant changes to Google’s algorithm over the years has been how it uses keywords to match relevant content to queries. The days of simply matching search terms to the keywords on your page are behind us, and Google’s machine learning algorithms are able to match the topical relevance of your content to the contextual meaning behind user searches.
The top five leaders in paid traffic (Google Adwords) are the same companies that lead in search, with Amazon again on top. Leading retailers don’t want to put all their eggs in one basket, and they are willing to invest heavily in pay-per-click campaigns. Clearly, PPC has worked for them because we see four out of the top five spenders are the leaders in annual sales numbers.

For our client: We rolled out a successful implementation of rel="author" for the three in-house content writers the company had. The client had over 300+ articles made by these content writers over the years and it was possible to implement rel="author" for all the aged articles. I advise anyone who has a large section of content to do so as it will only benefit the website. We were also in the process of rolling out further schema markup to the site's course content as it only has a benefit for CTR.


When you run an email marketing campaign, we hope you're including links in that email that lead recipients back to your website -- to read more content, convert, whatever. When you take a look at email marketing as a source of traffic, you'll be able to see how much traffic is sent to your website due to email marketing campaigns you've sent out. That's how we found out, for instance, that driving blog email subscriptions was extremely important to the growth of a business blog -- because many of the visits we receive each month come from subscribers who get pinged in their inboxes that a new blog post is published, prompting a click through to the post! Just be sure to include tracking tokens in the links of your email, otherwise the clicks won't be properly bucketed under the email marketing source.
Hey Brankica, I'm going to have to kill a tree for this one too.... going to print it! :-) (but is it as bad if I use a piece of paper that I printed something else on the other side?) Lots of great ideas here I haven't seen as well as some reminders- thanks! Personally, my biggest challenge is consistency! Have you found that some methods take longer to see results or are there certain things you do that consistently work for you? Just curious... I would think that it might depend on the niche as well? (of course you don't know until you try it, huh? ;-)) Thanks for such a great resource- I'll definitely be sharing this with my readers too! :-) Kim
Hey Kimberly, thank you so much for such a comment. Facebook and Google ads are great, if you know what you are doing. I could never get Google ads perfect so I didn't have as great results as some other people I know. When it comes to Facebook ads, they were great for my niche site and I loved the results. You, as a photographer, can get so much traffic from Flickr. If you are not sure how to do it, go to Traffic Generation Cafe blog, I posted a guest post over there, about getting traffic from Flickr. Forums are great, although can be a bit time consuming :) Thanks again and can't wait to see your results from the newly found traffic sources!
Wow, what a massive post Brankica! I love it. :) I especially liked your suggestion to answer questions on answer sites. I've tried Yahoo Answers before, though didn't do much with it. I'll definitely give it another go in the future though! Man, just when I was tidying up my to-do list, you had to make it longer for me. ;) Thanks for such an awesome read! By the way, I found this post on StumbleUpon (crazy how the world works). =p Christina
Good content is not enough anymore. Your articles have to be outstanding and must be much better than the one of your competitors. Don’t write just and useless articles just for the sake of publishing something new. Instead, concentrate on quality and make your content stand out from the crowd. The competition is increasing as we speak, and quality will be the only way to succeed.

Referral traffic in Google Analytics can also include your social traffic or even your email visits. This is largely because there are different ways to track data and there are imperfections in the system, but it also depends on which reports you look at. For example, Acquisition> All channels> Referrals will include much of your social traffic, but the default All channels report does not include Social in your Referrals. The best solutions:
Hi Brankika, With respect to EZA, I no longer submit to them. They rejected some of my article for saying that the page I was linking to did not contain enough information. I linked to my blog and to the original article. I believe they didn't like the link to the original article. That being the case, they no longer allow one of the cardinal rules of syndication as per Google itself..."Link To The Original". Once they stopped allowing that, they were no longer useful to me. Thanks for the great resource. Mark
WOW Brankica, cannot believe that you also includes Craigslist.org on your list! What a great post, indeed. ;) Elise add #51 email list building, so I would add #52 rss feed submission, #53 review websites like resellerratings.com, reviewcentre.com, etc., #54 blog search engine like Technorati, plus I have about 40 video websites where you can upload and share your video like break.com, blip.tv. Good luck with the contest. ;)
In all of the above cases, you’ve potentially found a page on your website that could turn into a keyword monster with a little extra content and keyword integration. Although we’ve discussed blog posts in this guide, don’t completely overlook the other pages on your website – these tips will work to increase organic traffic on all pages, not just individual blog posts.
Looking back at our lab site, we can see that Organic Search is doing well for us. However, if we put a little effort into social media, we’d probably see growth in that sector — and a bigger pie. We’ve got some strong referrals (and high quality links that improve our search presence), but if we put some work into building more of those links, we’d probably see more referral traffic and, again, a bigger pie. Should we add paid search? For this site, no. It’s part of our community service and has little revenue potential, so we wouldn’t see much ROI from ads.
You could spend a week researching and writing a 3,000 word in-depth guide only to find that in a month its traffic is being eclipsed by a 300 word blog that took you one tenth of the time to write. That little gem could start ranking for some pretty valuable keywords – even if you never planned for it to. Give it a makeover and you’ll see your rankings on SERPs (search engine results pages) and organic traffic values soar. We’ve seen this strategy work with both our clients and our own website. Big bonus: it’s actually an easy strategy to pull off. Here’s how:

Hey Delena, stress management and parenting seem like a really related areas to me :) Slideshare is really great, I only uploaded two slideshows by now, but I am satisfied with the numbers. What you can do is create a slideshow, upload it to Slideshare and then create a video out of that same slideshow and upload it to YouTube. It will take you only a few extra minutes, but you will get exposure on YT as well. I hope the Craigslist ads will help, if now with traffic than with some extra gigs! Thanks so much for the comment!
Indeed a great post about website traffic. Nowadays It is very much hard for a blogger to drive targeted traffic to their website and without having targeted traffic, We can never drive customer and sales. Getting website traffic is the most important thing for any website. To have high website traffic, We must have to write high quality content which is very much important to hold the readers on our website for long period of time. We have to write engagging content which can help readers. I am glad that You can covered an amazing article on website traffic. Will definitely follow what you said in this article. Thanks for sharing it with us. :D
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