Hi Chris, "Good content" means a couple of things - good for readers and good for Google. Good content for readers means that the content answers questions, provides value, offers solutions, and is engaging. You want to keep the reader on the page and on your website for as long as possible. To make good content for Google, you have to provide the search engine with a set of signals - e.g., keywords, backlinks, low bounce rates, etc... The idea is that if you make good content for readers (engaging, valuable, actionable, and informative), your content will get more engagement. When your content gets more engagement Google will see it as good content too and put it higher in the SERPs. Making "good content" is about striking that balance. Let us know if that answered your question!
The great advantage of search engines is that users are directed to certain websites for a product or service, regardless of the brand that offers it. This is a great opportunity for small businesses that do not have sufficient resources to promote brand awareness. However, if your positioning works well in search engines, they can compete on equal footing with larger companies, and not only attract more qualified traffic, but also promote brand awareness.
To drive instant traffic to your website: Unlike organic social marketing, paid social ads instantly deliver results. The moment your ad goes live on social channels, you will get to see a large number of visitors on your web pages. Paid social ads are therefore ideal when you are planning to make a new announcement or if you are launching a new product/service for your brand.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
In today’s complex organizations, IT departments are already overburdened and experiencing expertise gaps, shrinking budgets and only so many hours to get IT done. Migrating to O365 is a top priority for many organizations, but it can also be costlier, more complicated and more time-consuming than expected — especially when internal IT resources are already stretched … Continue Reading...
By 2014, people were seeing approximately 5,000 advertisements every day, according to statistics from the Content Marketing Institute. Faced with that kind of competition for an audience’s attention, there are two common approaches: paid marketing and organic marketing. Paid marketing involves assigning a budget to your advertising campaign and paying various platforms for the promotion.
Guest blogging purely for inbound links is a flawed strategy because the value of those links are going down. However, guest blogging for traffic is still an incredibly viable strategy. While that inbound link you get at the end of a guest post doesn’t have as much SEO value as it used to, it still has the value of exposing your content to a new audience.
Once you've set up an alert within Mention, go to your settings and then 'Manage Notifications'. From here you can select the option to get a daily digest email of any mentions (I'd recommend doing this). You also have the option of getting desktop alerts - I personally find them annoying, but if you really want to stay on the ball then they could be a good idea.
Rand, by all these gated searches and search cards etc are google effectively taking our homework ( in this case in the form of webpages / content), scribbling out our name and claiming it for their own? And then stopping users getting to the actual page? and if they are planning on removing organic traffic would they not suffer with regards to their ad revenue? Or is all this tailored for "ok google" and providing a more friendly search result for voice commands etc? Love Whiteboard Friday BTW, James, UK
Since there is an obvious barrier of entry for anyone trying to beat you once you’re established, you won’t have to worry about having competitors “buying” their way to the top. Their only option is pay per click ads, but then again, it isn’t the same as getting a higher position on the SERPs. Again, this is assuming that you took the right steps and were patient enough to solidify your place in the top search results.
The HTML tag is meant to be a concise explanation of a web page’s content. Google displays your meta description beneath the page title in their organic results. While meta descriptions aren’t as important as page titles in your Google ranking, they do play a big role in getting clicks from users. People read descriptions as a preview of your page and use it to determine if your content is worth visiting. You should keep your meta descriptions to under 150 characters since Google won’t display text beyond that. You should also include target keywords in your text, since any words matching a user’s search query will be displayed in bold.
Internet marketing isn’t like having the confused shopper experience, where you’re holding an organic and non-organic apple in your hand, wondering which one is truly better. A combined strategy of using organic search with paid search is a powerful one-two punch strategy that increases traffic, generates leads, and converts window shoppers into loyal, repeat customers.
Everyone wants to rank for those broad two or three word key phrases because they tend to have high search volumes. The problem with these broad key phrases is they are highly competitive. So competitive that you may not stand a chance of ranking for them unless you devote months of your time to it. Instead of spending your time going after something that may not even be attainable, go after the low-hanging fruit of long-tail key phrases.
For our client: We monitored everything on a daily basis. If something came up, which needed to be fixed, we were quick to implement it with the development team at the business. We also rolled out numerous campaigns multiple times as they worked effectively the first time around in generating significant traffic so it was second nature to do the same thing twice.
Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
There are many different updates happening in the SEO world from time to time. This is to ensure that the users are seeing only the best search engine results against their queries. However, due to such frequent changes, your website’s position in the organic search results can be affected. And sometimes, you may lose ranking that you built over a period of time.
On April 24, 2012 many started to see that Google has started to penalize companies that are buying links for the purpose of passing off the rank. The Google Update was called Penguin. Since then, there have been several different Penguin/Panda updates rolled out by Google. SEM has, however, nothing to do with link buying and focuses on organic SEO and PPC management. As of October 20, 2014 Google has released three official revisions of their Penguin Update.
I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.
You control the cost of search engine marketing and pay nothing for your ad to simply appear on the search engine. You are charged only if someone clicks on your ad, and only up to the amount that you agreed to for that click. That’s why SEM is also known as pay per click (PPC), because you only get charged for each click that your ad generates. No click? No charge.
If you’ve seen ads appear at the top or right of search engines, then you already know what SEM is. When your ads display in these optimal, highly visible positions, your business can have an edge over your competition. Plus, most searchers only click on the first few results, which gives these premium ad spots a visual advantage to catch the attention of your future customers.
Backlinks are basically Authoritative linking. Which means someone else says about your site that it is in an indication of a particular keyword or you have authority in a particular market is indicating that their readers can go and find more helpful information from certain places on the web and they do that by creating these authoritative links which also called backlinks. The more of high quality, authoritative links that you have, Google considers this as you are being incredible in the market. Your website can be authoritative by having other website owners to link to your website, Then Search Engine algorithm will consider your site and you will get higher boost to your SEO and your site will likely get higher ranking and the more of this authoritative link. Blog Commenting is a great way to get backlinks to your website. Step 1. Find relevant and high traffic blog in your niche. Step 2. Actually read the post, what all it’s about. Step 3. Just leave relevant comment to the topic, then simply place your link in the comment.
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
While inbound links are important, backlinks are just as important, but a little more difficult to acquire. We already went over how backlinks are important for building your domain authority, but the process to acquiring them can cost you hundreds. If you don’t have a budget for backlinks, try building relationships with other relevant quality websites that will link to your webpage.
As pointed out, they are certainly not the same, but it might not be a bad idea to track and report on the direct traffic. If there has been outreach done and the company is mentioned in print with a URL, direct traffic (along with some search traffic on the URL or business name itself) is likely to go up. If your email newsletters are not tagged, they're likely to show up under direct traffic. Depending on your role, some of what you do under the greater SEO/inbound marketing role can show up under the direct traffic.
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review. Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links in addition to their URL submission console. Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click; however, this practice was discontinued in 2009.
This way, you’ll know what percentage of these visitors are responsible for your conversions. You can find the conversion rate of your organic search traffic in your dashboard. Bear in mind: If you just configured this, you won’t have any usable data yet. Now let’s say that your conversion rate is 5%, and the average order value for a new customer is $147. 5/100 x $147 = $7.35.
Having large groups of content that all revolve around the same topic will build more relevance around keywords that you're trying to rank for within these topics, and it makes it much easier for Google to associate your content with specific topics. Not only that, but it makes it much easier to interlink between your content, pushing more internal links through your website.
Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable. Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.
Let’s say, for example, that you run a construction business that helps with home repairs after natural disasters and you want to advertise that service. The official term for the service is “fire restoration,” but keyword research may indicate that customers in your area search instead for “fire repair” or “repair fire damage to house.” By not optimizing for these two keywords, you’ll lose out on a lot of traffic and potential customers, even if “fire restoration” is technically more correct.
Overall, these were ten of the key elements which assisted our client in reaching this growth in organic SEO traffic. I hope this guide/case study can assist webmaster's who have been targeted by recent updates over the last 12 months. If you want to learn more about these tactics or have any questions feel free to contact me via Twitter @ https://twitter.com/connections8 or leave a comment below!
Using the insight from the Data Cube can serve your blog content creation process in two ways. To begin, you will be able to create posts that align themselves well with what people seek online. This will increase the traffic to your page and help you to boost engagement. Secondly, since you are maintaining a steady stream of high-value posts that are tailored to the interests of your target audience, you will have a far easier time building consistent readership and encouraging people to move through the sales funnel.
There is absolutely no reason why your on-page optimization should not be perfect. It can mean the different between your website showing up on page three of the search results and your website being the top listing. We encounter so many local businesses that simply ignore their on-page optimization (or the prior SEO company didn’t optimize correctly).
Google has the larger market share by some way (in the UK it holds 98 per cent of the mobile search market and 90 per cent across all platforms) so it’s fair to say there is potential for more eyes on the ad. Bing’s interface is also less swanky than that of Google’s but, as mentioned, it’s worth giving Bing a shot and enabling yourself to be in two places instead of one.
When used correctly, PPC can be highly efficient. Since you only pay when people click and you can target people looking for specific terms, it can be an excellent means of bringing people to your site. Even more importantly, PPC ads have been shown in some studies to even boost visibility and clicks, particularly if your organic result starts to slip further down the page. This can help improve brand reach and maintain a strong reputation.
Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Most web analytics platforms, like Google Analytics, utilize an algorithm and flow chart based on the referring website or parameters set within the URL that determine the source of traffic. Here is a breakdown of all sources: