I’ve always been a believer that hard work gets the best results, and in practice it always ends up being true. On the web it’s no different. If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.
Brands hold a wealth of customer information that may often not seem applicable to SEO — and many times, it’s not. However, if you’re working with an SEO agency, sometimes sharing this knowledge can provide the missing piece to the puzzle. Knowing something as simple as “Consumer preferences are shifting around the color black” could help explain why your traffic is down if your products are often paired with black shoes. Sometimes it’s as easy as connecting the dots.
The "Direct Session" dimension, not to be confused with the default channel grouping or source dimension, is something different. It can tell you if a session was genuinely from its reported campaign (reported as No), or if it was simply bucketed there due to the last non-direct click attribution model (reported as Yes). I didn't mention this dimension in the article because it has some flaws which can cause brain bending complexities, plus it goes a little beyond the scope of this article, which I tried to gear more towards marketers and non-expert GA users. It's certainly an interesting one, though.
The first step that I take is to do a quick Google search to find pages on my domain where I've mentioned the keyword in question so that I can add an internal link. To do this, I'll use the following search query, replacing DOMAIN with your domain name (e.g. matthewbarby.com) and KEYWORD with the keyword you're targeting (e.g. "social media strategy"):
Brankica I like your Point about being a Master of Catchy Titles when Using Commentluv, I can also see that you use a different link whenever possible replying to comments here. This is just proving you know what you are talking about great insight into getting traffic from multiple sources and looking for alternative traffic not just thinking about getting visitors from search engines.
Hey Ryan, glad I could help :) I am going to find them later and steal all of them, lol. You had an idea straight away, but some bloggers get stuck and say "I don't have anything to give away". Yes, you do, everyone has something. You can always turn your best posts in different kinds of media, like PDFs, videos, audios, slideshows and just share them everywhere. Thanks so much for the comment!
Hey Christy, thanks so much for the comment and I hear about this HARO thing for the first time. I am definitely going to have to check it out. I have this OCD (lol) that as soon as I hear about something new, I gotta join and try it out. This is officially the new item on my to do list that now has only 563 bullet points. Just kiddin', although we all have long to do lists I always find extra time to see what are the things other bloggers talk about. Thanks so much again :)