So I figured it's high time to break down what all those sources actually mean . Now, depending on what software you're using to measure all of these things, they may be bucketed slightly differently, but these definitions are pretty common across most tools you'll encounter. Make sure to double check on the finer points of some of them, but this should be a good starting point for you if you're new to this whole marketing measurement and analysis "thing."
It works in a similar way as a canonical tag does to show when a duplicate version of a page exists. But in this case, it helps Google index local content easier within local search engines. It also helps to pass trust across sites and improve the way Google crawls these pages. To know more about how errors you should not make when it comes to hreflang tags, you can check our previous article.
You might remember “Face Off” , a movie from ‘97 where Nicolas Cage is a terrorist and John Travolta is an FBI agent. And, as it happens in movies, they became obsessed with one another. Travolta needs information from Cage’s brother, so he undergoes an operation in which he gets Cage’s face; a few plot twists later and Cage has Travolta’s. They continue to pursue each other with new identities, the bad guy the good guy, the good guy the bad guy and so on and (almost) no one knew who is who. Dizzy yet?
So we’re confident that the high social traffic in the sixth example above reflects the highly successful social media campaigns the organization is working on. We could also see this pattern for a site which has decided that they can’t succeed with search and has, as Google suggests for such websites, chosen to work on social media success instead. The difference is, one site would have good Search and Direct traffic and really good social media, while the other might have dismal Search and rely heavily on social media, which is very time consuming and often has a low ROI. This second pattern is one we’ve seen with microbusinesses where the business owner is spending hours each day on social media and making very little progress in the business. Making the investment in a better website would probably pay off better in the long run, even if it seems like an expensive choice.
On the other hand, structured data are also a real asset to increase your organic traffic and improve your CTR. They refers to values that help search engines categorize and index your content in a creative ways for the user. While there is no direct correlation between those data and a SEO improvement, structured data can really help you boost your visibility in SERPs.
Those two ideas are great. I didn't know you are allowed to post links to you Amazon reviews! That is great to know, I already have some ideas in my head about this :) QR codes are definitely something to start using ASAP, too. With all the new gadgets and technology being developed, the sooner you start using it, the better results we can get :) Thanks for such an awesome comment!
The top five leaders in paid traffic (Google Adwords) are the same companies that lead in search, with Amazon again on top. Leading retailers don’t want to put all their eggs in one basket, and they are willing to invest heavily in pay-per-click campaigns. Clearly, PPC has worked for them because we see four out of the top five spenders are the leaders in annual sales numbers.
The big other search engine people recommend is, of course, Bing. Bing and Yahoo have something of an alliance, with Yahoo taking their data primarily from the Bing index, so appealing to either one is the same as appealing to both. SEO for Bing is a little different than it is for Google, though. Exact match keywords tend to have greater weight, for one thing. Bing also has a bit more of an emphasis on links from edu and gov sites.
The term “organic” refers to something having the characteristics of an organism. Although black hat SEO methods may boost a website’s search engine page rank in the short term, these methods could also get the site banned from the search engines altogether. However, it is more likely that readers will recognize the low quality of sites employing black hat SEO at the expense of the reader experience, which will reduce the site’s traffic and page rank over time.
Hey James, I LOLed at your comment. In a good way of course. What do you mean you knew about 3 things!? You better get to work then. Just kiddin'. Glad you liked the list and hope you will put it to use. And if you do, I really hope to hear some feedback on how it worked for you. These tips are awesome for websites like those, I have some of those. You should definitely give this list a go, I first tested all these on my main niche site and then on my blog. I can tell you that these sources can make miracles if they are used right.
Brankica, So far 223 Comments. No wonder ! This post is SO full of rich content. Thank you for such distilled and valuable content. Just yesterday I said I didn't know what SlideShare is. Now I know. Here's an off-beat traffic source #551 not mentioned yet: Free off-line advertising. Have your blog URL and logo printed on magnetic signs (DL envelope size) and stick it on both sides of your car/family cars. Depending on how clogged your roads are, there'll be a few hundred more people see your blog address every week. We've done it for our solar website and get many comments.
Secure (https) to non-secure sites (http): Since Google began emphasizing the importance of having a secure site, more websites are securely hosted, as indicated by the “https” in their URLs. Per the security protocol, however, any traffic going from a secure site to a non-secure site will not pass referral information. For this issue, you can correct by updating your site to be secure through a third-party SSL certificate.