Your site is GOOD! Well-written, informative, authentic. You live it; you write it. You are spot-on for what your "typical reader" needs/wants. That authenticity makes a difference. Yes, I've surfed around other low-carb diet sites, but I feel like they are just "spouting" at me. Your posts are written as if we're sisters or best friends and you're talking WITH me.

Page and Brin founded Google in 1998.[22] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[23] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[24]


However, you can use paid campaigns to reinforce core messages that you’ve shared via organic posts. For example, if the company has been involved in a public crisis (think Volkswagen and the emissions crisis), then information you’ve provided to people who have contacted you can be used as part of a wider educational marketing program with paid ads to extend the message reach.
Great analysis and tips, Rand. Your first tip was to focus on branded search... but when it comes to small-medium businesses, there's a limit on how much brand search-demand one can produce. Are you saying that google search will eventually become an engine made only for entities/businesses we already know of? Where does that leave the whole discovery process?
And then when it comes to actually, ‘OK, so now I’m engaged in these groups, now what?’ What I always recommend doing is taking the conversation offline. So reaching out to the people who you responded to in the group via InMail, or taking it to email, or phone even, and really making that be the place where you do some of the investigating to figure out if they’re a good client fit for you.

To remain competitive on the SERPs, you need to not only have keen insight into your own marketing strategy, but also what others in your industry are doing. You need to be able to pinpoint keywords for which they rank that you are not. You also want to be able to gauge their performance, including their acquisition of Quick Answers and other special features.


Go to local events or Meetup events and connect with bloggers in your industry. An example of an event I run to connect with bloggers and people in the online marketing word is: http://www.meetup.com/Online-Marketing-Sydney/. Make friends first and then try to gain guest posts later. I am not really a fan of websites which are flooded with guest posts one after another; it is the type of thing which Google is just waiting to target.


I would also advise to continue doing what works. If something you have rolled out generates great traffic and links bring out a new version of the content, for example the 2012 version worked effectively bring out the 2013 version of the content. Another effective strategy is to make the piece of content into an evergreen article which you add to over time so it is always up to date.
Clients often ask me the difference and I give them a simple answer that normally puts an end to the conversation and their questions, much like the answer shane thomas gave, but less detailed.  Direct is people putting in your url in the top and organic is people searching for you.  Here is an example: If I want to buy a book i type in amazon.com (direct traffic) but if i forgot where to buy a book online i search for "where to buy a book online" which directs me to amazon.com (organic traffic).  When i explain it like this, a light bulb goes off and they understand.  Hope that helps.

Within social media, there are a lot of various ways to optimize your targeting organically. While paying for social media marketing can be effective, adjusting the targeting on your posts can boost your organic reach. Within Facebook and Twitter, you can adjust for your posts to target the following criteria: gender, relationship, status, education level, age, location, language, interests, and post end date. With these targeting attributes available, you can better target your audience so the right people can see your content.
Link building is a catchall term for the practice of creating new external links to your site. Beyond creating great content people want to share, guest blogging and asking webmasters from authoritative sites relevant to your business to link back to your pages are great ways to build links. When possible, use keywords are the anchor text for your links, as this will help send signals to Google that your pages are relevant for those terms.

Hi , the post is really nice , and it made me think if our current strategy is ok or not , 2 things are important " High quality content strategy " and " Good quality Links " now joining those correctly can pose some real challenges , say if we have n no of content writers who are writing for couple of websites, to be generic let’s consider , 1 writer @ 1 website . We have to write make a content strategy for in-house blog of the website to drive authentic traffic on it and a separate content strategy for grabbing  links from some authentic High PR website i.e. CS should be 2 ways , In-house / Outhouse .
Now, it’s important to emphasize that the term “organic marketing” doesn’t mean that no money is spent. You’re still going to invest in your marketing strategy and any related software ( Hubspot for inbound, MailChimp for email lists, Buffer for scheduling social media posts, and the like). Rather, organic means you’re not paying to boost the specific post itself.
A good example is Facebook Custom Audiences. Within this Facebook supports email targeting, the ability to upload customer email addresses and then target those users on Facebook with tailored ads. This lets you micro-segment based on your existing customer database. One application is customer loyalty marketing, promoting offers to existing high value users via Facebook ads.
When it is time for your organization to start creating new products or enhancing items already on your product line, organic search can maximize your efficiency and gauge market demand. You will be able to see which products are sparking the most interest through increases or decreases in organic search. You can then take the information from the Data Cube and compare it to trends within your own sites and the performance of your competitors to create a product line that maximizes your investment.
An important thing to note is the effect that localized searches will have on search engines. For example, say you’re in Atlanta and you’re looking for a photographer for your wedding. When you search “wedding photography” it wouldn’t be helpful to see results of photographers in Los Angeles. This is why Google takes into account where you are when you search for certain words, and shows you listings from businesses that are close in proximity to you.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.[53] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.[54]
Here’s the thing. Your web visitors aren’t homogeneous. This means that everyone accesses your site by taking a different path. You may not even be able to track that first point of contact for every visitor. Maybe they first heard of you offline. But in most cases, you can track that first touch point. The benefit? You can meet your potential customers exactly where they are.
Chrys was bitten by the entrepreneurial bug at an early age. At age 10, she bought soccer cards in bulk and sold them in school. Later, she turned down a university scholarship and moved to Thailand to start an apparel business. By age 27, she started and ran two online businesses while living around the world. She now runs Chrys Media, an educational company that runs online conferences, courses, and workshops for entrepreneurs and marketers.
Local SERPs that remove almost all need for a website. Then local SERPs, which have been getting more and more aggressively tuned so that you never need to click the website, and, in fact, Google has made it harder and harder to find the website in both mobile and desktop versions of local searches. So if you search for Thai restaurant and you try and find the website of the Thai restaurant you're interested in, as opposed to just information about them in Google's local pack, that's frustratingly difficult. They are making those more and more aggressive and putting them more forward in the results.
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[21] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
Well as noted in the post it is not just above the links that was only one key part of a wider strategy. This website in question has deep levels of content. So it is not just about a blog section, they have numerous high quality content sections we have developed over time. It would not be advisable ever to attack competitors sites with low quality links.
If you take full advantage of social media to promote your top quality content, you want to keep in mind that engagement matters for SEO. Engagement helps to not only improve your online reputation but also to make connections and generate leads for your business. Content that gets tons of engagement on social media platforms will rank for the topics they cover. According to Moz, “to determine success, an algorithm looks at whether users engaged. If more people engage that’s a clear sign that their algorithm is showing this right content; if not, their systems will audition other content instead to find something that generates that interest.”

Student teams that demonstrate strong Google Ads knowledge, develop a thorough online marketing strategy, execute optimized Google Ads campaigns and provide a post-campaign analysis with future recommendations for their nonprofit partner will receive a personalized certificate from Google recognizing their academic achievement and social impact. Top performing teams also have the opportunity to submit their story to be featured in Google’s Social Impact Spotlight Series, as well as Hangout on Air with Googlers near and far.


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In order to quickly identify the correct content and websites that will meet their needs almost all users will use a search engine such as Google. Typing a query into a search engine will generate a set of results that are a combination of paid and organic search listings. The user can then choose the most relevant link from these results or search again if the results are not helpful.
However, while bidding $1,000 on every keyword and ranking #1 for every relevant search sounds nice in theory, most businesses have to play a balancing game between ranking higher and paying too much for clicks. After all, if it costs $17.56 to rank in position #1, but you can only afford to pay $5.00 per click, bidding $1,000 on a keyword to guarantee yourself the #1 position would be a great way to bid yourself out of business.
I have always believed in good quality content, well structured and written in a way that isn’t just about promotional talk. Thanks for sharing this information with us, it’s always helpful to have everything written in a concise manner so we can remind ourselves now and again of what it takes to increase organic traffic. As an SEO consultant myself I come across websites all the time that are messy and still using tactics that have long been out of date. Having a successful website is all about quality content and links. I like it that you stated what the problem was and then how you fixed it for the client. Great article.
The term was first used by Internet theorist John Kilroy in a 2004 article on paid search marketing.[citation needed] Because the distinction is important (and because the word "organic" has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. As of July 2009, "organic search" is now common currency outside the specialist web marketing industry, even used frequently by Google (throughout the Google Analytics site, for instance).
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