Hi Brankica, Thanks for a great article, you are so generous with sharing your knowledge and I always look out for your posts etc. I recently bought a product for my personal use that really blew me away, so I wrote about it on my blog, and sent the supplier a link. They were absolutely delighted when they saw my blog post they added it to their testimonial page with a link back to me. Indirectly the product links to a topic covered on my website so this was a great way for me to get a little extra exposure. I'm def going to work through your list and do at least something new from it every day. Cheers, Caroline
So, how can we minimize the amount of dark social traffic which is bucketed under direct? The unfortunate truth is that there is no magic bullet: proper attribution of dark social requires rigorous campaign tracking. The optimal approach will vary greatly based on your industry, audience, proposition, and so on. For many websites, however, a good first step is to provide convenient and properly configured sharing buttons for private platforms like email, WhatsApp, and Slack, thereby ensuring that users share URLs appended with UTM parameters (or vanity/shortened URLs which redirect to the same). This will go some way towards shining a light on part of your dark social traffic.
The "Direct Session" dimension, not to be confused with the default channel grouping or source dimension, is something different. It can tell you if a session was genuinely from its reported campaign (reported as No), or if it was simply bucketed there due to the last non-direct click attribution model (reported as Yes). I didn't mention this dimension in the article because it has some flaws which can cause brain bending complexities, plus it goes a little beyond the scope of this article, which I tried to gear more towards marketers and non-expert GA users. It's certainly an interesting one, though.
Are you currently excluding all known bots and spiders in Google Analytics? If not, you may be experiencing inflated traffic metrics and not even know it. Typically, bots enter through the home page and cascade down throughout your site navigation, mimicking real user behavior. One telltale sign of bot traffic is a highly trafficked page with a high bounce rate, low conversions and a low average time on page.
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The Google, Yahoo!, and Bing search engines insert advertising on their search results pages. The ads are designed to look similar to the search results, though different enough for readers to distinguish between ads and actual results. This is done with various differences in background, text, link colors, and/or placement on the page. However, the appearance of ads on all major search engines is so similar to genuine search results that a majority of search engine users cannot effectively distinguish between the two.[1]

Buy italy web traffic visitors from Yahoo Italia for 30 days – We will send real italian visitors to your site using Yahoo Italia's search field with your keywords to improve your SERP CTR and SEO strategy. All visitors will be shown as organic traffic in your Google Analytics. Having a constant in organic web traffic is imperative in order to maintain your rankings and minimize the risk of dropping in the SERP's. So, don't wait use our Yahoo Italia Web Traffic Service today …
To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.
If you feel as if your business is being overtaken by your competitors, it may be because they are already taking advantage of everything that social traffic can do for them. Having a Facebook page or Twitter account with a huge amount of likes or followers automatically makes you look more legitimate. For example, would you rather buy something from someone whose page has 50 likes, or someone whose page is really popular and has 2,000 likes? The answer is obvious.
You might see referral traffic coming from search engines like Google or Bing, a blog, newsletter, or email or social media sites like Facebook. Referrer traffic could be organic or through a paid search like cost-per-click (CPC) advertising or a paid advertising campaign that you have created (but in many cases, the paid advertising will show up in its very own Paid traffic type).
Many bloggers don’t get time to maintain their blog frequency thus search engine bots also don’t like such blogs much. It is not that tough to maintain blog frequency, just need to be bit organized. But writing post frequently doesn’t mean that you write articles not related to your niche. Always write article related to your niche and take care about keywords.
Absolutely nothing (other than the scale of the challenge). Google doesn’t care whether you’re a startup, a major financial institution or the smallest online retailer – all it cares about is connecting people with the most relevant content for each search query. The SEO requirements for a startup are exactly the same as the world’s biggest brands and search engines want to see the same things from you as any other kind of business.

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Lee Wilson is head of enterprise SEO at Vertical Leap and has been leading digital marketing teams since the early 2000’s. He has headed up the SEO department for a top 10 leading search and digital agency (Vertical Leap) from 2010 to present. In 2016, he had his first solely authored industry book published (Tactical SEO – the theory and practice of search marketing).
Organic traffic is the primary channel that inbound marketing strives to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. This does not include paid search ads, but that doesn’t mean that organic traffic isn’t impacted by paid search or display advertising, either positively or negatively. In general, people trust search engines, and sayings such as “just Google it” reinforce that humans are tied to the search engine. Thus, paid search, display, or even offline campaigns can drive searches, which may increase organic traffic while those campaigns are running.
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