Are you currently excluding all known bots and spiders in Google Analytics? If not, you may be experiencing inflated traffic metrics and not even know it. Typically, bots enter through the home page and cascade down throughout your site navigation, mimicking real user behavior. One telltale sign of bot traffic is a highly trafficked page with a high bounce rate, low conversions and a low average time on page.
Hi Brankica, You nicely sum up 50 sources of web traffic, I know I don't use all of them, but I can start to use them now. You've nicely put on one place 50 great places to get backlinks from. It's good to have various sources of traffic, that's like not putting all the eggs in one basket. I also hear that having links from a multiple sources and from across the world is also good for SEO. Ben Wan
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Although it may have changed slightly since BrightEdge published its report last year, the data still seem to hold true. Organic is simply better for delivering relevant traffic. The only channel that performs better in some capacities is paid search ads, but that is only for conversions, not overall traffic delivery (Paid Search only accounted for 10 percent of overall total traffic).
You can apply this to marketing in a few ways. If, for example, you purchase paid search advertising, you’ll want to make sure those “CPC” sources have generally low bounce rates. If a pay-per-click or cost-per-click campaign has a high bounce rate (1) check your landing page to make sure that it provides the content promised in your ad, (2) check your ad copy to ensure it is clear, and (3) check your keywords.
So we’re confident that the high social traffic in the sixth example above reflects the highly successful social media campaigns the organization is working on. We could also see this pattern for a site which has decided that they can’t succeed with search and has, as Google suggests for such websites, chosen to work on social media success instead. The difference is, one site would have good Search and Direct traffic and really good social media, while the other might have dismal Search and rely heavily on social media, which is very time consuming and often has a low ROI. This second pattern is one we’ve seen with microbusinesses where the business owner is spending hours each day on social media and making very little progress in the business. Making the investment in a better website would probably pay off better in the long run, even if it seems like an expensive choice.
Simply great and agree with your all subject...! I like the way you explained. Each heading are awesome Create the best quality content and consistently, Long tail keyword is better, Guest blog for SEO is dead, and Aha....Do not anger Google. conclusion is awesome. Hard work and Patient is best practice to see the good results in any field. Really useful and helpful post indeed. Thank you.
For the short-term, PPC is generally your best bet. The minute your ad runs, it delivers results. But when the budget stops, so do the benefits. Because SEO relies on your website’s content, linking structure, and meta data, developing a thorough strategy that delivers real results takes more time than setting up a PPC campaign. However, SEO’s results may be more valuable to you and your organization in the long run.
WOW Brankica, cannot believe that you also includes Craigslist.org on your list! What a great post, indeed. ;) Elise add #51 email list building, so I would add #52 rss feed submission, #53 review websites like resellerratings.com, reviewcentre.com, etc., #54 blog search engine like Technorati, plus I have about 40 video websites where you can upload and share your video like break.com, blip.tv. Good luck with the contest. ;)
Organic search traffic used to just mean the amount of traffic that came to your site via someone who found your site using a search engine. Then, you could drill down into more detail to see which keyword they searched to get to your website. For example, we might learn that someone came to HubSpot.com by searching the keyword phrase "inbound marketing." This is important to know because it helps businesses understand which keywords are driving the most traffic, leads, and customers so they can develop better-informed content and keyword strategies.
Brands hold a wealth of customer information that may often not seem applicable to SEO — and many times, it’s not. However, if you’re working with an SEO agency, sometimes sharing this knowledge can provide the missing piece to the puzzle. Knowing something as simple as “Consumer preferences are shifting around the color black” could help explain why your traffic is down if your products are often paired with black shoes. Sometimes it’s as easy as connecting the dots.
RankBrain can have an impact on your keywords campaigns. When you are defining your keywords, you are looking for relevant terms that respond to customers queries. This is how a successful SEO strategy works. And logically, if you are picking keywords your audience is not searching for, you campaign will have no chance to succeed. This is where RankBrain can play a role.
I just joined digg a few minutes ago. I gotta tell you that I have been researching on this topic for several months now. By far the best article I have come across on traffic generation. It's one of the most comprehensive ones I've read. And includes a variety of sources which never struck me before. I'm a musician and I plan on starting a blog and uploading videos soon. This is really going to help me a lot and I'm gonna follow. :) I really like the idea of using sites like wiki, about.com, scribd etc...
Input your post’s url into SEMrush to discover the keywords that it’s already ranking for. Are you ranking just off the first page of the SERPs for any specific keywords that have a high search volume? Take a look at keywords which are ranking in positions 2-10 and try optimizing for these first — moving from third to first position for a term with high search volume can drastically increase organic traffic. Plus, it’s easier to bump a page up the SERPs when it’s already ranking for that keyword.
AccuRanker is faster, better and more accurate for rank tracking than enterprise tools and If you want a best of breed strategy to you toolbox, AccuRanker is part of that solution. Getting instant access to bulk upload and download of thousands of keywords on the clients rankings and their competitor rankings on specific chosen keywords enabled GroupM to analyze big data within short deadlines. AccuRanker is the best in the industry when it comes to one thing: Rank Tracking.
The big other search engine people recommend is, of course, Bing. Bing and Yahoo have something of an alliance, with Yahoo taking their data primarily from the Bing index, so appealing to either one is the same as appealing to both. SEO for Bing is a little different than it is for Google, though. Exact match keywords tend to have greater weight, for one thing. Bing also has a bit more of an emphasis on links from edu and gov sites.
Fantastic post Tom! There's a lot of confusion on direct traffic to begin with. These are even more finer nuances that you have explained. I have a client whose top source of traffic is direct, and part of it is maybe due to the fact that they don't do any promotion, and it's mostly shared around internally within their team. But I just noticed that their URL is http and not https so this might be something for me to take back to the team. Thanks!
Traffic coming from SEO (Search Engine Optimization) is free, while traffic generated from PPC (Pay Per Click) ads is not free. PPC ads are displayed above organic search results or on the sidebar of search engine pages for search queries related to their topic. Landing page keywords, ad keywords, CPC (cost per click) bids, and targeting all influence how those ads are “served” or displayed on the page.
There’s also other search engines. Ask, Dogpile, IxQuick, and so forth; these are all minor. However, one search engine seems to be gaining market share and exposure, and that’s DuckDuckGo. It has been trending in the wake of Google privacy concerns and some clever marketing from the DDG staff. It’s something you should, at least, pay some attention to.
Hey Chaitanya, thanks so much for the great words. Since your blog is new, you should not worry about traffic, cause it is pretty normal not to have much of it when you just start. But it is up to you to work on getting more of it. You say you are gonna try some of these tips and I hope you will. Of course, I will be waiting for the feedback. Don't forget to include some SEO in your posts and write more good content so the people that visit you first time, keep coming back. If you get stuck, you can always contact me through my blog! Thanks again for such a nice compliment about my post!
Great article! SEM Rush's new ranking study of 600,000 search queries showed a positive correlation between direct traffic and top rankings. They indicated that Google prioritizes domains with authority and consequently more direct traffic when ranking websites in its search results. See their study here: https://www.semrush.com/ranking-factors/. So, direct traffic can be viewed as a positive ranking correlation.
Hi Brankica Wow, this is a super-comprehensive list for me to go through one by one and try those I have not even heard of till now :-) As always, some very useful information for those of us serious about our traffic generation and making an impact in our niche. Thanks for sharing your own experiences and I'll let you know how I go when I have implemented some of your suggestions. Patricia Perth Australia
Everything on Wikipedia and other Wikis has a resource part. So if the image's resource is your blog (and I am talking about useful and good images, not just anything) you will get traffic. I explained in the post how it generally works for a travel site for example. It works better for some niches than others but creative people can make everything work for them.
What does that mean for your website? Organic Traffic is any of the customers that come to your website without clicking a link on another site (referral traffic) or clicking an ad (paid traffic) – these visitors used a known search engine and clicked a link to view your website. Much of this traffic is customers from Google, but it also includes other common search engines like Bing and Yahoo. Now that we know what it is, let’s dive into understanding how this information can help you improve your website.
So I figured it's high time to break down what all those sources actually mean . Now, depending on what software you're using to measure all of these things, they may be bucketed slightly differently, but these definitions are pretty common across most tools you'll encounter. Make sure to double check on the finer points of some of them, but this should be a good starting point for you if you're new to this whole marketing measurement and analysis "thing."
If both page are closely related (lots of topical overlap), I would merge the unique content from the lower ranking article into the top ranking one, then 301 redirect the lower performing article into the top ranking one. This will make the canonical version more relevant, and give it an immediate authority boost. I would also fetch it right away, do some link building, and possibly a little paid promotion to seed some engagement. Update the time stamp.